New Hire in the House: Erin Brown

Hi there! I’m Erin Brown, a recent graduate of the University of Alabama and the newest Assistant Account Executive at Curator.

Since joining the team three weeks ago, it’s been a fun and busy experience, filled with great clients and even better co-workers. When I entered the office on my first day, I was welcomed with open arms, which made the move to a new city feel incredibly easy. While I’ve hit a few learning curves these past few weeks, I wouldn’t change a thing. I’m working with the best of the best and developing skills I may have never received if I stayed within my comfort zone. 

Prior to joining Curator, I’ve been chasing my dreams from across the country in a title town known as Tuscaloosa, Ala. – Roll Tide! While attending the University of Alabama, and my fair share of SEC football games, I submerged myself within the school-run public relations firm, Capstone Agency. Through Capstone Agency, I had the opportunity to create integrated marketing campaigns for nationally recognized brands and participated in public relations work for local organizations throughout the Tuscaloosa community – all of which solidified my love for this industry.

Aside from PR, I have a passion for exploring the outdoors. While many warned me of the Seattle rain, I’ve had no issue finding sunny weather to hike trails along the beach at Lincoln Park or in the forests near Seahurst. To be honest, it’s a refreshing change from the never-ending heat wave I grew up with in Houston.

As spring quickly approaches, I hope to truly feel like a Washingtonian. More importantly, I hope to develop more within my career and, perhaps, one day understand the bus system. For now, I’m just enjoying the incredible views and the fact I never have to search for a good cup of coffee. 


Curator Newsfeed: February 5, 2016

Super Bowl Sunday and Valentine’s Day are just around the corner and we’re digging up some stories to get excited about. Whether you’re looking for game-day snack ideas or a romantic date with your sweetheart, we’ve got you covered. Oh, and did I mention we've gotten a look at this year’s Super Bowl commercials?

Super Bowl Ads:

A Sneak Peak At This Year’s Super Bowl Ads, NBC

Super Bowl Ad Tracker: Everything We Know About 2016's Commercials, AdWeek

Super Bowl Ads Already Generating Buzz, NPR

Watch out for Scott Batishill on Q13 Fox Monday morning, where he will discuss this year’s ads.

Client Coverage:

Chambers Bay Whole Foods donates $8,000 to Emergency Food Network, Tacoma Weekly

Best Big Game Snacks With The Best Ingredients (Presented by Whole Foods Market), Fresh Jess

Retail Roundup: Poke At Mainplace, Aussie Bean Coffee In Orange, Fancy Ice Cream At Union Market, New Stores At Outlets, Shops At Mission Viejo, Orange County Register

Rich, Cakey Paleo Beet Brownies, Create/Enjoy

Surprise Your Special Someone In SLU, Discover South Lake Union

Paint The Town Red With High-End February Looks For Less, KRON4

Your Plant-Based Grocery Guide, Obsessed By Portia

Seasonal Produce: Winter, All Things Potato, Running With Tongs

The Curator Newsfeed: January 29, 2016

Advancing the Story that “Together, We Save Lives.”

Photo by Kate Hudson

Photo by Kate Hudson

Last week, I supported our client, The Safariland Group, at the Shooting, Hunting and Outdoor Trade Show and Conference (“SHOT Show”) in Las Vegas – the industry’s largest conference and trade show.

For the past few months, we’ve been working with our client team to prepare to announce new products and strategic partnerships. All of this planning was focused on the company’s motto that, “Together, We Save Lives.”

As a result, The Safariland Group announced 17 new products and partnerships from the all-new Safariland Armor collection to the next generation of body-worn camera technology.

The most meaningful experience, for me, was witnessing a ceremony to honor new inductees into the SAVES Club, a special designation for individuals from law enforcement and military that experienced a life-threating event in which their armor or gear from The Safariland Group contributed to saving their lives.


This presentation involved hearing the stories of the inductees, including two U.S. police officers and an international tactical operations unit. I was impressed and moved by the casual way each shared their experience and the gratitude expressed for the body armor and shields that allowed them to survive.

To date, The Safariland Group SAVES Club includes over 1,930 officers saved. Ultimately, the SAVES Club personifies “Together, We Save Lives.”

Explore some of these stories like Britt Sweeney – Save #1,704 or Matt Hanlin – Save #1,792.

Until next time,


The Curator Newsfeed: January 22, 2016

Photo by Ann Marie Ricard 

Photo by Ann Marie Ricard 

It’s been another exciting week at Curator with a variety of client coverage. From scholarships and cheese holidays to an armor unveiling, we've got a story here for everyone. Here are some of this week’s trendiest reads. 

The 10 Most Stressful Jobs In 2016, Forbes, PR is at number 6 – Kate

Client Coverage:    

Why Big Brands Are Offering Big Funds to Small BusinessesEntrepreneur Magazine, Great article about Whole Foods Market's local producer loan program. – Ann Marie

Scholarship money up for grabs for college bound kids, KESQ

Safariland Unveils Armor at SHOTThe Outdoor Wire

Simon Youth Foundation Seeks Local OC and LA Applicants for College Scholarships, SoCal City Kids

South County business wrap up: Imperio Kia reopens in San Juan, new stores, eateries planned for Shops at Mission Viejo, The Orange County Register

Celebrate National Cheese Lovers Day with Whole Foods, Eat In Seattle

Loaded sweet potato skins, The Balanced Berry

Chambers Bay Whole Foods Donates $2,100+ to PDZA Education Programs, The Suburban Times

SHOT16: Safariland Unveils the Safariland Armor Collection, Recoil


PR executive named one of America's most stressful jobs

Photo courtesy of Ricky Kharawala, Unsplash

Photo courtesy of Ricky Kharawala, Unsplash

Stress. Some of us thrive under pressure and some of us crack.

Ever wondered what the most stressful jobs in America are? You’re not alone! CareerCast, a job search site, compiled a list of 200 professions and evaluated each occupation’s stress levels. Stressors measured included travel, deadlines, public scrutiny, physical demands, environmental conditions, risk to life and interactions with the public.

Check out the professions that topped the list. Spoiler alert, PR pros landed the number six spot, with stress brought on by “client demands, tight deadlines and public scrutiny, as well as long and unsociable hours,” according to PR Week. This is good news for the industry, though, as PR executive came in number two slot in 2011.

  1. Enlisted military personnel
  2. Firefighter
  3. Airline pilot
  4. Police officer
  5. Event co-ordinator
  6. PR executive
  7. Senior corporate executive
  8. Broadcaster
  9. Newspaper reporter
  10. Taxi driver

What do you think about this list? Think it’s missing a profession? Tell us, below!

The Curator Newsfeed: January 15, 2016

It’s been an exciting start to 2016 at Curator. With the record-high Powerball jackpot and the Seahawks’ advancement in the playoffs, the water cooler has been a popular place! Here’s what we’ve been talking about at the office this week.

Pete Carroll: ‘They’re not just football players, they’re Seahawks’, The Seattle Times, Love this! - Scott

2016's Biggest Fashion and Beauty Trends, Forbes

Client Coverage:

So Close! 12 Big Powerball Tickets Sold in Washington, Including Two for $1 Million, Q13 Fox

Golden Globes Cocktail. Pop the Bubbly!, Tonie Girl

Stoneridge Shopping Center Appoints New Director of Marketing & Business Development, Pleasanton Patch

Holiday Generosity for Emergency Foods Network, The Suburban Times

Men’s Styles & Where To Shop in San Diego, San Diego Blog


Organization: A true sink-or-swim test

Photo by @stephaniekirk4

Staying organized will make or break a career in PR. That being said, organization isn’t a one-size-fits-all thing. Written notes on the corner of a piece of paper might work for one person, while the person to their left may need everything saved on their computer and synced to the cloud.

Unfortunately, trial and error is often the best way to find out what works. I say unfortunately because of the last word of this method: error. It takes awhile for people to figure out what works best for them, and sometimes you try organization styles that don’t work. I’m a prime example of this.

As a recent graduate, my gig at Curator is my first non-internship job. I quickly found that while I was hyper-organized in school with a planner that was bursting at the seams, that method of organization did not work for me here.

I began a quest of testing out different ways to stay organized from handwritten sticky notes and typed thoughts saved in Word to calendar reminders. The result? A combination of these tricks evolved into my ideal organizational system.

If I take an unexpected call from the media, I take handwritten notes on a piece of paper and then transfer those notes into a notebook once I hang up. The act of re-writing my notes allows me to soak up and remember the conversation, and identify if there are holes or remaining questions. Anything with a due date goes on the monthly calendar that is pinned in front of my desk. Finally, I have my work email and calendar synced to my phone so I can check anything at day or night.

This may seem excessive, or seem like a few extra steps, but it’s what works for me! I’d love to hear what works best for you! Comment below with your best organization tips.



The Curator Newsfeed: January 8, 2016