Curator Newsfeed: July 29, 2016

Happy National Cheesecake Day! Summer 2016 has been full of events, but the greatest of them all has yet to come – back-to-school! Kids are now gearing up for the new school year and parents are taking full advantage of summer sales for the perfect first-day outfits, backpacks and even student loans. Read on to learn more.


Industry News:

 Wells Fargo Is Offering a Student Loan Discount for Amazon Prime Members, Life Hacker

Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited), Buffer


Client Coverage:

Fashion Friday: Stock up & save at Nordstrom Anniversary Sale in Anchorage, KTVA

Harry Potter party planned July 30 in honor of new book, Tri-City Herald

Calories don't count when it's National Cheesecake Day, KRXI




Curator Newsfeed: July 22, 2016

Not only do our wardrobes change during the summer months, but so do our eating habits. Inspired by the plentiful summer bounty, we're beating the heat with light and fresh meals. Below you'll find healthy recipes for delicious smoothies, breakfast bowls, snacks and even a few outdoor grilling tips from a professional chef. Try these out in the backyard or kitchen and let us know your favorite summer recipe!

Client Coverage:

Build a Better Breakfast with Wheat Germ, Living Better 50



Summer Grilling, Discover South Lake Union

Kron 4: Bay Area Summer Fashion, Hello Mrs. Blog

'Smart' towels, water bottles invade the beach bag , USA Today


The Top Shopping Malls, Centers & Districts in Metro Denver, USA Today 10 Best

Destination Villa del Palmar at Loreto, Mexico, The Outdoor Line

The Log’s Travels: Loreto — Baja California Sur’s alternative destination for boaters and anglers, The Log

Curator Summer Plans

Summer is a great time to be a Seattleite. The sun is shinning and weekends are often packed with adventure. Here are what us Curators are up to this summer:

Ann Marie

I am not a camping person. I don't like bugs. Or most wild animals. But the Olympic Peninsula is so beautiful that I become a camping person for one or two weekends every summer. I will sleep in a tent. I will brave raccoons, spiders and outdoor bathrooms. And it will be spectacular. 


I spent a long weekend in Walla Walla a couple of weeks ago. My husband, Chris, and I visited the following wineries: Long Shadows, VaPiano, Pepperbridge, Sleight of Hand Cellars, Northstar, Basel Cellars, Waters Winery, Beresan Winery, Balboa Winery, and Spring Valley Vineyard.

Long Shadows’ wines are amazing and were my favorite of all that we tasted. The view at Northstar can’t be beat, and the vibe at Sleight of Hand Cellars is laid back and very Seattle. 

Kate H.


I’d be lying if I said I was not having a goddamn fantastic summer! Lots of little weekend trips to Whistler, Chelan, Oregon Coast, Anderson Island and Whidbey Island, plus a couple concerts I’m very excited about like Adele and Willie Nelson. Beyond those events and trips, my other big summer highlight is weekly beach volleyball on Alki.


One of my favorite summer traditions is going to my family’s beach house in Sandestin, Florida. They’ve had the house for longer than I’ve been alive and it’s been one of the greatest constants of my life so far. Laying on the beach all day, soaking up the sun and then retreating to a place that feels more like home to me than anywhere else isn’t a bad way to spend a week. Our house is on the bay side so we usually take a short walk to watch the sun set over the water and it never disappoints. Besides this getaway, I have been enjoying exploring my new city with day trips to Bainbridge Island, Owen Beach, and Crystal Mountain, as well as sipping cocktails on the roof of my townhouse. Long live summer.


I’m finally going on vacation! I'm going on a cruise to Mexico for a week with my family. I’ve never been to Mexico or on a cruise so I’m very excited for this vacation. We plan on swimming with dolphins in Cabo to fulfill my childhood DREAM of doing so, “snuba-ing” (where scuba diving meets snorkeling) in Mazatlan and renting speed boats and exploring Puerto Vallarta. 


With Seattle summers being significantly cooler than those in my hometown of Houston, Texas, I plan on spending as much time outdoors as possible. I love that Washington offers a variety of terrain to explore. While many of my weekends have already been devoted to hiking through some of the local parks, I’m looking forward to hitting some new trails and enjoying the incredible mountain views. I recently hiked Poo Poo Point and some trails on Whidbey Island, but I'm hoping to take a trip to Rattlesnake Ridge or even Mount Rainier. I’m also excited to hit the beach and catch some sun, not just locally but also in Myrtle Beach, South Carolina with my boyfriend and his family.

Kate S.

This summer I will be traveling to San Francisco for a few weeks, which I am thrilled about, but I am most excited to be seeing my favorite band Foals live for my 22nd birthday!  


I don’t have any huge plans this summer, but I have been doing lots of fun little things on the weekends. I love getting out of the city and hiking or camping with friends. I’m also looking forward to going wine tasting for my 21st birthday. 

Curator Newsfeed: July 15, 2016

As you know, summer is the season for vacationing. Can’t decide on a travel destination? Our client Villa del Palmar earned two awards this week for their luxury resort in Loreto, Mexico! Check out recaps of recent trips to the resort, healthy snacks to bring along on your upcoming trip and much more below. 

Industry News:

Apple Leak Reveals Massive iPhone 7 Upgrade , Forbes

Client Coverage:

Villa del Palmar Loreto Gains Two Awards From World Travel Awards, Inside the Gate

Loreto Resort Garners Dual World Travel Awards, Travel Pulse

Destination Report: Villa Del Palmar Resort – Loreto, Mexico, SoCal Salty

Summer Break Fishing, BD Outdoors

On the move, Las Vegas Business Press

Road Trip Snack Package Giveaway! 10 , NW Healthy Mama

Double Berry Banana Smoothie with Wheat Germ, NW Healthy Mama

Postpartum Thoughts (and lots of smoothies), The Runner’s Kitchen

Celebrate summer with a picnic in a Toronto Park with recipes courtesy of Whole Foods Markets, Becel, Ontario Turkey and Peanut Bureau of Canada, Inside Toronto

10 Ways Whole Foods’ 365 Ups the Grocery Game , PDX Monthly

365 by Whole Foods Market to open in Lake Oswego, KGW Portland

Sneak Peek: 365 by Whole Foods preps for its grand opening in Lake Oswego (Photos), Portland Business Journal

Celebrate Seattle’s Urban Harvest with City Fruit Cider, EatSeattle

LIFESTYLE: Bay Area Summer Fashions from Head to Toe, KRON 4

Tacoma Mall to Welcome The Cheesecake Factory this Winter, South Sound Talk

Nordstrom Extends Northgate Valet Service During Big Sale, Seattle Times


Why I Love Interning at a Small Agency

There are countless Seattle-based PR agencies to intern for. While most college students on the road to a career in public relations may think name recognition of a sizable agency on a resume will help in the pursuit of a full-time position, I have realized otherwise. I chose to work at Curator due to its size and I love working at a small agency – here’s why!

I feel like an important part of the team

While I was often left with little or seemingly insignificant work to complete at a large agency, at Curator I am given much more responsibility than the typical intern. In fact, I have accomplished more at Curator within one month than I did in three months at a past, larger agency. My first week here, I was assigned the task of drafting press releases, which I didn’t touch until the latter half of my last work experience. And not once have I answered a phone or gone on a coffee run, unless invited by my coworkers!

I have gotten to know everyone I work with

The importance of networking is drilled into our minds, but having 500+ LinkedIn connections is only useful if they all know your work. I have worked on projects with each of my colleagues at Curator, including our Principal. This has given me a better grasp of working in the PR field. I also love the small office culture. Working at a small agency allows you to really get to know your colleagues, who can offer valuable advice and recommendations post-graduation.

I wear many different hats

Experience is essential and internships offer that opportunity to learn what coursework cannot teach. At a small agency, I have been afforded the opportunity to touch varied accounts and projects. Not only am I gaining skills in monitoring press coverage and writing press materials, but I am also working with social media and graphic design. Curator has allowed me to expand my portfolio greatly, which will only help me in the long run.  

Curator Newsfeed: July 8, 2016

What better way to welcome summer than by spending time outdoors in this warm weather? Whether your days will be spent hiking, swimming or gardening this summer, we've compiled a list of essentials you’ll love! Not to mention, Simon Malls added quite a few new retailers this past week to ensure your summer wardrobe is up to date. Check that out and more below!  

Industry News:

Ad of the Day: Is Chipotle's Latest Epic Animated Film Actually a Cry for Help?, Ad Week

Client Coverage:

Kate Hudson's Fabletics comes to The Shops at Mission Viejo , OC Register

The Shops at Mission Viejo adds six retailers , OC Register

Brea Mall adds Microsoft Store, Ecco Shoes and Typo , OC Register

Great garden gear beyond gloves, hat and clothes: Are you ready for a ventilated vest?, The Oregonian

Men's swimwear suitable for every age, KING 5


FareStart receives $32K from Whole Foods to support culinary job training, Puget Sound Business Journal



Curator Newsfeed: July 1, 2016

We can hardly believe July has arrived! Time flew gearing up for Fourth of July weekend and the last thing on our minds was what we're going to wear. That's why we've gathered a list of stylish and fun fashion trends to inspire you this holiday weekend. Check them out and more below!

Client Coverage:

Outdoor fashion finds to weather long summer days in Alaska, KTVA Alaska

Whole Foods to open Bellevue’s 365 store in September, Seattle Times

Fabletics to Open at Del Amo Fashion Center, South Bay by Jackie

Spring To Summer!, Hello Mrs. Blog

21 days in a 'supernatural' T-shirt and I didn't stink (much), Seattle PI

4th of July Style for Kids, Colorado Parent

Stylish swimwear for all shapes and ranges, KING 5


Stanford Top of Class, Shopping Centers Today

Curator Newsfeed: June 24, 2016

What would you do if you won the lottery? There have been quite a few winners this past week, including a generous Port Angeles man who plans to give back to the employees who sold him a winning ticket! We, on the other hand, are thinking of all the things we would do with the prize. Whole Foods has an extensive selection of summer essentials we’ve had our eyes on, or we could travel with an Ably shirt on our back.

While we may not have been lucky enough to win the lottery, Simon Malls is partnering with local bloggers to host gift card giveaways. Find out about that and more below!  

Industry News:

Tribune Publishing’s New Name, ‘tronc,’ Puzzles Marketing Experts, New York Times

Client Coverage:

Addition of retail giant among changes at mall, Northern Nevada Business Weekly

Port Angeles man wins jackpot and plans to give back to employees who sold ticket , Peninsula Daily News

The Best Travel Shirt I’ve Ever Worn (You Won’t Believe What It Can Do!), Expert Vagabond



Nostalgic Father’s Day Gifts + $100 Gift Card Giveaway!, Rockin Mama


Hey Gentleman: Look cool on hot days this summer, KRON 4

Oak Harbor couple gets $460,000 lottery surprise, Whidbey News-Times


Seattle’s Ably has made a shirt you won’t ever take off, Seattle Times

The Cheesecake Factory to open restaurant at Tacoma MallThe News Tribune

I'm Back in Action

Hi there! My name is Audrey and I’m a communications major with a focus in public relations at UW. I was lucky enough to be an intern at Curator last summer through fall and I had so much fun that I’m back for round two!

Last year I was a newbie in the field, and I didn’t really know if PR was something I wanted to do long term. As my internship went on, and each day I learned something new, I loved what I was doing more and more. I love that you have to earn your coverage, which requires strategic thinking, and it’s the best feeling to see a piece you pitched get picked up. PR is definitely a career path that I want to pursue, which is what led me back here. I missed being in the office and part of the Curator team, I couldn’t be more excited to be back in my old desk!

Outside of interning I am also actively involved in my campus PRSSA club. It’s a great organization to be involved in and has led me to meet a lot of people within the industry. I take every opportunity I can to get involved in PR related activities, from volunteering with the WE Day PR team (I got to be 5-feet away from Ciara! Cue reaction) to going to networking events.

Coming from a small town I absolutely love living in Seattle and don’t plan on leaving anytime soon. There are so many things to do and places to explore. In my free time you can find me running around Green Lake, sipping on a basic Starbucks drink, or betting on who’s going to win this season of The Bachelor. 

Curator Newsfeed: June 17, 2016

Not only was it a busy week for us at Curator, but it also was for our favorite social media platforms and tech companies, too. Microsoft acquired LinkedIn, Snapchat launched its ad partner program, and Apple has a series of updates in store for 2016.   

With Father’s Day sales going on, we’re expecting this weekend to be busy, as well. Whether you’re shopping for apps, a new summer wardrobe or the perfect Father’s Day gift, our clients have ideas for you. Check it out below!

Industry News: 

Snapchat Rolls Out Its Latest Weapon in the War to Own Mobile AdsFortune

Satya Nadella email to employees on acquisition of LinkedInMicrosoft News Center

The 12 Most Exciting Things Apple Announced TodayRefinery29

Client Coverage:

Father’s Day Finds in Santa RosaSonoma Magazine

Shopping today at Santa Rosa Plaza and updating my summer wardrobeA Mused Blog

Father’s Day Gift Guide, Colorado Parent

Armor plates shed the weightLaw Enforcement Technology Magazine

Summer Safety event planned June 18 in KennewickTri-City Herald

This Shirt is Blowing Our MindsSmarter Travel