Curator Newsfeed: February 17, 2017

We're experiencing some sunny weather in Seattle today and the sunshine has our office ready to dance into the weekend, but not without giving you the scoop on what we've been working on this week for our incredible clients.

To summarize, Delta Air Lines this week announced it's bringing back Main Cabin meals for select transcontinental flights, while Ably gave the Puget Sound Business Journal the inside scoop on their clothing line's potential to change the retail industry in a sustainable way.

Additionally, Columbia Center shared some last-minute Valentine's Day gift ideas and Meadowood Mall announced it will establish practice space for the Galena Lacrosse team in Nevada. In case you missed something or are simply interested in learning more, check out our links below!

Industry News: 

The Most Innovative Companies of 2017 by SectorFast Company

BuzzFeed Is Exposing Readers to Opposing Viewpoints With ‘Outside Your Bubble’ Initiative, Adweek

Client Coverage: 

Chocolate PB & J CupsHuffington Post

Delta Air Lines pays $43 million in bonuses to more than 3,300 Seattle employeesPuget Sound Business Journal

Ably ApparelSmart is the New Sexy (Facebook)

Galena lacrosse finds home at Meadowood MallMy News 4

Stuff Seattleites love: Gifts inspired by coffee, nature, tech and moreShopNW

Valentine's Day Gift Ideas with Columbia CenterKVEW

Shah brothers' radical product called for radical fundingPuget Sound Business Journal

Delta will offer free light meals on some transcontinental flightsThe Seattle Times

Curator Newsfeed: February 10, 2017

We love Fridays at Curator, not only because we enjoy sipping drinks over happy hour as a team, but because it's our opportunity to reflect on wins from the week. Below, we've shared some coverage we secured for our incredible clients, including annual scholarship programs, special events and Valentine's Day fashion. Grab a seat and read through the links below!

Client Coverage: 

Some help keeping those New Year’s resolutionsLakewood Sentinel

Stoneridge Shopping Center opens annual scholarship programPleasanton Weekly

Daily News HomePage for Friday, Feb. 3, The Mercury News

Simon Youth Foundation seeks applicants for $1 million in scholarshipsSoCal City Kids

Pyramid Railroad Avenue PorterWine and Beer of Washington State

The Shops at Montebello Chinese New Year 2017 CelebrationGuest of a Guest

Meadowood Mall donates practice area to Galena lacrosseReno Gazette-Journal

Meadowood Mall donates space to GalenaNevada Appeal 

Haute Looks for a Hot Valentine’s DayDenver Style Magazine

Valentine's Day Outfit Ideas, KTVA Daybreak

Curator Newsfeed: February 3, 2017

February has officially arrived and you know what that means--Super Bowl weekend is here! We've been working with our incredible clients all week to make sure you have everything you need to host a viewing party filled with fun, and most importantly, food. Check out our links below for inspo on healthy snacks and refreshing beer that will have you named MVP by the end of the night. 

Client Coverage: 

Two New Beers Have Just Arrived From Pyramid BrewingCraft Beer Monger

I Tried Four Pieces of "Stain-Resistant" Clothing: Here Are the Ones That Passed a Spill TestGlamour

Healthy options for Super Bowl snacksQ13 FOX

Galentine’s Day Gift Guide + GiveawayStyle and Cheek

Pyramid Brewery Review: Triangulate Citrus Pale Ale to Bring Lemon Flavor to Your Super Bowl PartyBusiness 2 Community

Recipe of the Week: A Very Whole Foods Super BowlSeattle Magazine

Healthy EatingAustin Family

School Food Gets RealEdible Austin

Simon Youth Foundation Seeks Scholarship ApplicantsLA Parent

Meet Our New Intern, Katrina Clements!

Hello! My name is Katrina Clements and I’m Curator’s newest intern. I am a senior at the University of Washington, double majoring in Communications and Sociology. I am so excited to join the Curator team and gain real-world industry and agency experience! I‘ve done a variety of work in the past, mainly event planning, which included designing weddings and developing CBS radio events. While interning at Curator will be different than what I’ve done in the past, I am eager and enthusiastic to try my talents out in the field of public relations.

Through my work in sociology I have become very passionate about human rights, injustice, diversity and equality. I hope to be able to use my interests and knowledge in these areas while interning here at Curator. I am also extremely passionate about puppies! If you have a dog or any adorable pet you’re dying to show someone a photo of, I’m your girl.

I also love getting outdoors. This past winter, I went skiing, and during the summer I often hike and swim. On days I’m forced to stay inside, I enjoy puzzling. I recently finished my first 1000-piece puzzle! I also love to travel. Last winter, I studied abroad in Rome, Vienna, Budapest and Prague. If you have the travel bug as well, talk to me! I love sharing about the places I’ve been and what’s on my list to visit, as well as hearing about your travel experiences. 

Curator Newsfeed: January 27, 2017

Happy Friday! We've had a busy week at the Curator office planning and prepping for all that lies ahead in 2017. This weekend marks the start of Lunar New Year and many of our Simon Mall properties are offering fun, cultural performances and events to celebrate the Year of the Rooster.

Speaking of celebrations, our client, Pyramid Breweries partnered with the Portland Trail Blazers to honor its 1977 basketball team. Pyramid auctioned off many Blazers items, including signed jerseys and basketballs. Read about it, and more, below!

Client Coverage: 

East meets West as Las Vegas celebrates Chinese New YearLos Angeles Times

HOW TO MANIFEST WHAT YOU WANTObsessed by Portia

Cider With A Cause425 Business

11 Top Spots to Celebrate the Lunar New YearKids Guide Magazine

Celebrate the “Year of the Rooster” at The Shops at MontebelloSoCal City Kids

WEST COAST WINTER BEER TASTING NOTESThe Bearded Cicerone

Since They’ll Never Stop Jumping in Puddles, Your Kids Need Waterproof WelliesBravo

School food director embraces buying power, diversity to improve menusThe Statesman

Great Game Experience Celebrating 40 Years Since A ChampionshipFansided

Curator Newsfeed: January 20, 2017

With every year comes new resolutions, new milestones and, although many of us wish otherwise, new challenges. As the first month of 2017 comes to a close, get your mind in a state of acceptance, of positivity and of optimism for what the future holds.

If you're struggling with where to start or are stressing about what may, or may not, come over the next 345 days, check out the links below. Our client, Sway, will teach you to find the silver lining in every circumstance. Have a fantastic weekend!

Client Coverage: 

2017 Style ResolutionsDenver Style Magazine

Sway Card Game Review and Giveaway!!The Cutie Life

Sway: The Perfect Pro-Stance Card Game For A Controversial Political ClimateThe Sirens Rise

Curator Newsfeed: January 13, 2017

Happy Friday from Curator! This week, we cheered on the Seattle Seahawks with our client, Washington’s Lottery, as they gave two lucky 12s a chance to attend the big game in Atlanta this Saturday. Stay tuned for the results of the game because if the Seahawks win, a second giveaway will be hosted next Tuesday, January 17! 

Client Coverage: 

Forever 21 to open in Tacoma Mall by early summer, The News Tribune

Whole Kids Foundation® Raises $2.8 Million for School Salad Bars, Gardens, Oh My Veggies

Opening alert: Minamoto Kitchoan at Stanford Shopping CenterPalo Alto Online

State lottery holds drawing for Seahawks vs. Falcons ticketsKOMO News

Seahawks raffle off tickets to playoff game in AtlantaKING 5

 

Curator Newsfeed: January 6, 2016

Happy New Year! 2017 has officially arrived and we're hard at work planning for all the coming year has in store--including those pesky New Year's resolutions. For those looking to start the year off with healthy eating habits, we have some great recipes and Whole Foods Market products to keep your pantry in line with your goals. Check out the links below and get inspired!

Client Coverage: 

VEGETABLE NOODLE SOUPThe Balanced Berry

Stock Your Pantry with Whole Foods in 2017, Go Mom Go Eugene

Education Extra: AchievementsThe Register-Guard

T-minus two shopping days until ChristmasLakewood Sentinel

Kent-based shoe company donates $174,000 of product in 2016Kent Reporter

A month-by-month look at openings and closings in 2016Palo Alto Online (pg 7)

 

Curator Newsfeed: December 23

Merry Christmas and Happy New Year! We're leaving the office this afternoon and waving goodbye to a wonderful 2016. Before we head out to enjoy family time, we want to share some of our favorite earned coverage from this week. Have a safe holiday and talk to you in 2017!

Client Coverage:

Partnership between food buying club, Whole Foods and a Eugene startup brings more fresh produce to Oakridge, The Register-Guard

ShopTalk: Warby Parker opens; shopping surge at Stanford, Palo Alto Online

New game thinks positive, KING 5/Evening Magazine

ably apparel {less laundry & less to pack!}, Under the Sycamore

Gifts that Give Back at Whole Foods, KGW

TODDLER APPROVED STAR WARS RAIN BOOTS + A GIVEAWAY!, Ice Cream and French Fries

Repurposing food after Christmas dinner, Q13 FOX

STAR WARS DARTH VADER RAIN BOOTS (+ GIVEAWAY!), Obsessed by Portia

Bay Area retailers prepare for late holiday season crunch time, The Mercury News

 

Curator's Biggest Wins of 2016

This has been an amazing year for our team and our clients. There are truly too many big wins to call out individually. I am most proud of how our team continues to approach the work with a single minded, results-focused determination. We launched products that not a soul on earth had heard of and placed them on multiple national media and influencer sites, across TVs, radios and devices. The impact for our clients has been phenomenal. We earned new partnerships with amazing global brands, plus our team continues to find fresh new ways to promote the national brands we've been so fortunate to represent for so many years. I couldn't be more proud of our team, our client roster and the work we collectively produce. I can't wait for what lies ahead in 2017! 

-Scott Battishill, Curator Principal  

Some of our biggest wins of 2016:

We hired some wonderful new talent in 2016: Account Executive Erin Brown and Senior Account Executive Blaire Benson.

We also added some amazing clients to our roster, including The Shops at Crystals, Delta Airlines, Pyramid Breweries, Ably, Whole Kids Foundation, Orchard Nursery & Florist, Kretschmer Wheat Germ and Sway: A Game of Silver Linings and Debate.

We secured coverage for Sway: A Game of Debate and Silver Linings in Upworthy. Not only is Upworthy a wildly popular online site, but the results from this win were larger than life for the company. The article and correlating social media posts generated “life changing” results for our clients.

We landed Ably on CNBC. This win was incredible because, at the time, Ably was a brand new company in the midst of it’s Kickstarter campaign. Our team landed an unknown brand, and even more unknown technology, in one of the most followed news sources in the United States. 

In 2016, we also debuted a beautifully executed blogger event series with Whole Foods Market for six seasonal events in Seattle, Portland and Vancouver. The campaign included brunch boot camps in May, morning yoga/breakfast events over the summer and a Friendsgiving in November. The events were fantastic occasions to engage 1:1 with food and lifestyle influencers and position Whole Foods Market as the healthy lifestyle destination for seasonal inspiration and everyday living. In total, 118 guests attended the series, which resulted in 15 blog posts, 279 shares on social media and 1.5M online impressions.

Here’s to a wonderful 2016 and an even better 2017!