The Curator News Feed: June 26, 2015

Brooke Andersen - Instagram @Brookeand

Brooke Andersen - Instagram @Brookeand

It's the end of another busy week here at Curator, and we are definitely ready to take full advantage of the spectacular Seattle sun this weekend. Take a look at some of the things we have been working with our client reads, and enjoy some laughs with a few of our favorite articles of the week. Have a fun weekend, you've earned it! 

Here’s the list of movies and TV shows arriving, leaving Netflix in July, Q13 Fox 

Chevrolet Just Wrote a Press Release Entirely in Emojis. Can You Decode It?Adweek, Time to step up your press release writing game ladies and gents. - Brooke

Papa John's spends $100 million to actually offer 'better ingredients'Business Insider, Go Papa John's! Does this mean I can feel less guilty eating pizza? -Chelsey

Seattle Fashion Incubator Launches Program for VeteransSeattle Met

To Taylor Swift, Love Spin SucksSpin Sucks, If PR were pro wrestling, Taylor Swift would be The Rock. She just owns this damn game and is so good at it, even if it's not the main thing she does. - Paul

All Your Favorite Celebs Are Using This New App Under "Secret" NamesRefinery29, New app alert! - Anna B.

Kim Kardashian Reveals Her Instagram No-Promo PolicyAdweek, Maybe if Kim Kardashian had more than one account she could talk INstagram into developing multiple logins. -Brooke 

US Open donates 70,000 pounds of leftover food to food banksSeattle pi 

Instagram Death Match: Rosé vs. Avocado ToastMan Repeller, This sounds like it could be a Curator contest. - Brooke

Families plan to spend more for back to school and college this yearNational Retail Federation

30 Of The Best Books Written By MillennialsRefinery29, Looks like my summer reading list just grew! - Anna T.

These Luxury Hotel Ads Use Instagram Shots Instead of Professional PhotosAdweek, I love this! - Chelsey

Client Reads 


Finding My Fit with Fitcode, Decadent Dissonance


Washington's Lottery

Woman Wins $200,000.00 At Casino Road AM/PM in EverettMy Everett News .com

Whole Foods Market

super sunscreensYoyo Mama

Be ready for anything this summer with a new, limited edition Whole Foods #ReadyforAction bag!Lipgloss + Spandex 


Whole Foods Ready For Action Bags and GiveawayBulldogs & Brownsugar

Whole Foods #WhereYouWine + Gift Card GiveawaySeattle Pockets

Ready for Summer with Whole Foods + A Giveaway!Sarah Christine Style

Whole Foods Ready For Action Bag + GiveawayHappy Kids Inc.

Simon Property Group 

What's in Store: A Sizzling SummerDiablo Magazine, East Bay residents have a lot to be excited about -- Kiehl's is hosting the grand opening of its new store at Stoneridge Shopping Center and San Francisco Premium Outlets recently announced a number of new stores opening in August! - Chelsey

Kiehl's OpeningThe Independent

The Agenda: 5 don’t-miss fashion events, June 28-July 4SF Gate

Summer fashion with local boutiquesKTVA Alaska

5 Reasons to Shop at Las Americas Premium OutletsUSA Today 

SF Premium Outlets Announces New Retailers for Livermore ExpansionLivermore Patch 

35 new stores opening in August as Livermore's Outlet center expandsPleasanton Weekly


The Curator News Feed: June 19, 2015

Brooke Andersen - Instagram @Brookeand

Brooke Andersen - Instagram @Brookeand

It's Summer Solstice time ya'll. That means Seattle fun is in full swing, and we're not only talking about the naked bike riders at the Summer Solstice Parade! We're sharing some fun reads below, as well as several pieces of client coverage. Hope everyone has a fun, safe and summery weekend.

Breaking: Lucky Magazine Shuts Down Print, Refinery 29, RIP, Lucky : ( *print that is - Chelsey

Gap To Close 175 Stores & Lay off 250 Employees, Refinery 29

Taco Emoji Is Here to Fulfill Your Texting Needs, 37 New Emojis Released, US Magazine, New emojis! - Audrey

Seattle Preschool in a Nursing Home 'Transforms' Elderly Residents, Yahoo! News, All the feels! - Chelsey

Pucci’s New Prints Tap into the Zeitgeist With Selfie Sticks (Yes, Really), StyleCaster, The selfie stick made it to the runway - Brooke

Client Reads

Washington's Lottery

Unclaimed $1 million Powerball jackpot set to expire in days, KOMO, $1 million unclaimed Powerball prize in Tumwater - check your tickets errybody! - Anna

Kennewick woman wins $50,000 in lottery, Tri-City Herald


OLD BLUE JEANS @MYFITCODE, Great to see more success stories with Fitcode! - Chelsey

Simon Property Group

Tadashi Shoji to open in redesigned space at South Coast Plaza, LA Times, Simon and Refinery29 got a shout out in the LA Times for the Style Festival coming to Brea Mall this weekend - Noelle

Weekend mall events in Brea, Newport Beach will feature fashion and freebies, OC Register, More coverage of the Style Festival this weekend - Noelle

Whole Foods Market

The Honest Company Pop Up Shop Comes to PDX #honestpopupMomstart

Building demolition paves way for Eugene Whole Foods MarketThe Register-Guard

Gearing up for Whole Foods Market's Ready for Action Week - check out these awesome giveaways!

Whole Foods Ready for Action Week, Healthy Family Media

Whole Foods Summer Giveaway, Pepper and Style


The Curator News Feed: June 12, 2015

Hope you all had a great week, now bring on the weekend! Lots of news to share this week so we have put together a list of fun reads, and tons of client coverage; including the first glimpse of FitCode! Check it out below: 

Seattle Summer Outdoor Movie Guide 2015Seattle Met, My favorite time of year! - Brooke

Why L'Oréal Made 100 Women Cry in a Movie Theater, and What Brought Them to TearsAdweek,  I love this. L'Oreal invited 100 women to watch a sappy love story and put their waterproof mascara to the test. In an industry that typically relies on celebrity endorsements and glossy product shots, this is such unexpected and brilliant fun. - Ann Marie 

Burger King Paid $200,000 to get its mascot in American Pharoah trainer's entourageBusiness Insider

Here's The Best Way To Find Great SnapchattersRefinery 29, Snap Stars oooooh - Chelsey

Client Coverage 

Simon Property, Refinery29 Deepen PartnershipWWD 

Perfect Jeans Every Time With FitcodeSeattle Refined, The secret is out, our fabulous new client Fitcode is an online shopping savior! We're excited to help give people a sneak peek before the public launch this summer. - Chelsey

FITCODEVegas Fashion Stylist 

Interesting Snippets from the Denim IndustryDecadent Dissonance 


Finding the perfect fit for jeans using FitcodeThe Demure Muse

African Summer: There’s a Story Behind Every PurchaseWhole Story, Whole Foods Market chooses their partners closely. It was a honor to write this blog for the Whole Foods site to highlight those companies who are making a big impact in creating social enterprise in Africa.      - Brooke

CB's Nuts: From small-town hobby to big-time businessKingston Community News, Through our work with Whole Foods Market, we have the pleasure of meeting some incredible locally based food entrepreneurs. Recently, we got to share the story of CB's Nuts growth, through the announcement of a loan they received from Whole Foods Market. - Ann Marie

Seattle man wins $200K in life-changing grocery shopping 

Auburn musician scores $50,000 Lottery winAuburn Reporter 



Note Game Strong

Knowing how to prioritize and stay organized is a life-saving skills in the agency world. With dozens of dates and meetings to track -- and keep notes for -- it’s important to find the right tools and processes to help stay on top of it all.

Some people like to keep things all-digital or all-old-school and handwritten. I prefer a combination. 

The type-A in me always lights up at pretty new office supplies and I do love a good color-code, so having a hard copy planner, notebook and plenty of highlighters is clutch. I always keep a notebook in my work bag for "no-technology" meetings, and to have on hand for laptop-malfunction-backup. 

I've found that Home Goods is a fabulous place to find planners, notebooks and stationary (and office/desk decor) because they're really cute and really affordable. 

*I color-code all my emails and digital calendars, too, of course.

*I color-code all my emails and digital calendars, too, of course.

I also keep sticky notes handy for those quick thoughts or things to remember that aren’t big enough to require a spot in the purdy notebook. (Shout-out to my mom for the monogrammed notepads!)

Evernote has become my savior from a bajillion draft emails I used to create in meetings or on a call. Typing for me is often faster than writing, but I never had a consistent method for keeping those notes.

I love Evernote because:

  • I can keep notebooks for different clients or projects
  • I can send and receive notes or notebooks from my colleagues (so helpful!)
  • You can add tags and search your notes
  • I REPEAT– you can search your notes!
  • You can access from your tablet or smartphone because it’s an app

Those are my favorite and most used features on the free version. Evernote also offers some other bells and whistles with their Pro editions. 

We love learning about new tools and hearing how other people manage their time -- recommendations welcome: @CuratorPR.

The Curator News Feed: June 5, 2015

We are wrapping up our first week of JUNE already and getting ready to enjoy some B-E-A-UTIFUL Seattle weather this weekend. We have put together a bunch of fun articles for you this week and as always some great client coverage, including the ground breaking of the new Whole Foods Market in Eugene, OR. (Thanks for the awesome Eugene photo Brooke!)

Kristen Bell Accidentally Takes Uber Carpool Service, Live Tweets ExperienceThe Hollywood ReporterThis is awesome - Noelle

You’re Ending Your E-mails Wrong, Bloomberg Business, This writer says it's time to do away with "best" as a sign off. Agree? - Anne Marie

The USAF found and flattened an ISIL base because of selfies, Engadget, I guess, be careful what you share on social media? - Paul

After 56 Years, Barbie Finally Starts To Look A Bit More Like Us, Refinery 29, Barbie finally gets to rock some flats. - Chelsey

After Two Years Of Being Bullied For It, This Little Boy Donated His Long Hair To Cancer Patients, BuzzFeedNews, There's always so much 'bad' in the news, it makes sweet stories like this really melt your heart. - Chelsey

Client Coverage

Spiced Hibiscus Rum Cooler and the Islands of Loreto, Tasty Yummies

Villa Del Palmar At The Islands of Loreto Mexico, City Style and Living Magazine

Saturday: Playhouses auctioned in annual fundraiser June 6, The Almanac, The biennial Dreams Happen Gala and Charity Auction returns to Stanford Shopping Center this weekend. The event benefits Rebuilding Together Peninsula and features 12 custom designed playhouses, including on by world-renowned Frank Gehry! - Chelsey

Whole Foods Market breaks ground on downtown Eugene supermarket, The Register-Guard, Whole Foods Market continues its expansion in the Pacific Northwest. This week, regional leadership broke ground on the new location in Eugene, Oregon. - Anne Marie

Laid-back in Loreto, Mexico,, More client coverage of Villa del Palmar at the Islands of Loreto secured through Curator's press trip program. - Noelle





Where in the World? A Curated Travel List

Summer is here, and that means travel is top-of-mind. Whether you’ve got time for a staycation or a weeklong getaway to somewhere exotic, traveling can help you feel refreshed and expand your horizons with each new destination you visit. It’s soul soothing really.

While I can’t leave out some incredible family trips (checking out the Egyptian pyramids – just wow), some of my greatest travel moments came from my time studying abroad in London. Being so central to everything in Europe, I had the opportunity to travel to amazing destinations like Barcelona, Paris and Edinburgh. But one of my favorite places was Santorini, Greece. The blend of white and blue buildings, the cuisine, the famous sunsets – it was a pure feast for the eyes and for the soul.

While I’d love to go back to Greece to explore the other Greek Islands and the monuments of ancient Athens, at the moment, my mind is on the souks and towers of Dubai.

I suspect I’m not the only one with the travel bug. Check out the list of Curator’s favorite destinations so far, and what’s topping our travel bucket list.


Favorite Destinations So Far

I can’t not-mention Darwin, Australia—I studied there for a few months back in college, and it was amazing—but my favorite spot at the moment is Kauai. I’ve been to the Hawaiian Islands probably close to a dozen times, but never that particular island. My wife, son, and I traveled there with a bunch of other parents and kids. I think there were 18 of us, total, all on the same flights. It was crazy. Anyway, the appeal of Kauai is that it’s so laid-back. Of all the islands I’ve visited, it felt the most relaxing. If you’re from Washington state, think of Eastern Washington if it were a tropical island. It’s all amazing hikes, great hole-in-the-wall places to eat, and ridiculous scenery everywhere you look.

Sadly, our trip ended with the Seahawks losing the Super Bowl, but even that was followed by finding a bunch of huge sea turtles on the beach that night. 

- Paul

Europe – went for my graduation trip to London, Paris and Barcelona. So fun to learn about other cultures!

- Anna

In February I took a trip to Punta Cana in the Dominican Republic. It was an awesome experience and somewhere I’d definitely recommend to others looking for a warm getaway. The beaches were postcard perfect, the people were wonderful and the excursions we did were awesome — whale watching, rides through the jungle to get to hidden islands and visiting the capital, Santo Domingo was super cool. 

- Chelsey

When I travel, I love being in big cities. Istanbul is my favorite place I’ve ever visited. I loved how different it was from anything I had ever experienced. Amazing history, great food, and gorgeous water views.

-Ann Marie

My wife, kids and I love to travel together. But one of the best trips we've taken in a long time was a recent trip just my wife and I took to Charleston, SC. We fell in love with the city, it's food and culture scene. It's a truly unique place and we can't wait to go back.



On the Horizon

Antarctica. Because people who like to brag about traveling always say, “I’ve been to every continent, except Antarctica,” and if I went, I could say, “Oh, yeah? Well I’ve been to Antarctica.” 


I’d love to go to Italy. Florence and Rome are at the top of my bucket list for sure! 

- Anna

On the top of my bucket list, I’d love to visit Bali and a number of places in Thailand. If you can’t tell, I like the beachy destinations!


Visiting Yellowstone National Park with my family. As crowded a destination as it has become, Yellowstone is still such a great place to learn about U.S. History, geology and wildlife. 

-Ann Marie

We've been trying to go to New Orleans Jazz Fest for the last few years but haven't been able to make our schedules work. We vow to make this happen soon.


Got any other must-see destinations that we’re missing out on? Tweet us @CuratorPR!

The Curator News Feed: May 29, 2015

June starts on Monday ladies and gents, so it's time to soak in all you can learn from May. To cap off the month, we've grabbed some fun articles worth reading (like you can finally post GIFs on Facebook—what!), and shared some client reads below. 

110 photojournalists run National Geographic’s Instagram account, Poynter, This is a fantastic article about National Geographic's very unique approach to Instagram. 110 photojournalists share images from their travels, work and lives. "It's not a place to publish at people. It's a place to have people follow you in the field." - Ann Marie

A reminder that your Instagram photos aren’t really yours: Someone else can sell them for $90,000, The Washington Post, Yikes - Noelle

Watch Out! This New Business Model Is Giving The Big Guys A Run For Their Money, Business 2 Community

Colonel Sanders Just Took Over KFC's Twitter, and He's Amusingly Terrible at It, ADWEEK

We're Getting 38 New Emoji Next Year, Refinery 29

You Can Finally, Actually, Really, Truly Post GIFs on Facebook, Wired, For real. - Paul

Client Reads

“There is a Surprise with Every Bite at the Cheesecake Factory”, Examiner


REVIEW -- J&D Foods Croutons, The CP Chick

J&D's Foods Pretzel Bread Crouton Review And Shaved Brussel Sprouts Salad with Pretzel Bread Croutons Recipe, Geeky Girl Reviews

J&D Foods, Tiffany Reviews

Lessons Learned From Loreto, Huffington Post, A wonderful article in the HuffPost from Lissa Coffey, who explored Villa del Palmar at the Islands of Loreto just last week - Noelle

Thief steals cheap sunglasses, unknowingly leaves behind $1 million, Q13 FOX

Thief Steals Sunglasses But Leaves Million-Dollar Lottery Ticket, NBC News

World’s Unluckiest Thief Grabs Sunglasses, Leaves $1 Million Lottery Ticket, MTV News

Spiced Hibiscus Rum Cooler and the Islands of Loreto, Tasty Yummies

Hotel Review: Villa Del Palmar Resort & Spa, Travel Age West


Yes, avocado

We talk a lot about the avocado phenomenon around here. It seems there's always someone in the office making avocado toast (and obviously photographing it), discovering a new recipe and ways to incorporate it in every meal, or finding a cool pic on Instagram. We've mocked the trend, but also embraced it. It really is crazy that one fruit has truly come to dominate social media and the interwebs!

Today I came across an article on Man Repeller that summarized it all perfectly: How Avocados Became the Oprah of Instagram. I don't want to give it all away, so here's just a taste.

Avocados are actually Oprah.

The Oprah Effect, as you’ve likely heard, is the documented phenomenon where everything she endorses turns to gold...Avocados are of a similar force. Add an avocado to a salad and suddenly you’re nourishing your body as opposed to eating grass. Put a bit in your hair and the ends you’ve broken are suddenly repaired. Place an avocado on a slice of toast and you’ve just created art.
— Amelia Diamond, Man Repeller

As you read through, I also invite you to check out all the avocado-goodness in these super trendy photos taken by the Curator team over the years. For more avocado toast - and other cool sh** - follow us on Instagram @Curatorpr.

The Curator News Feed: May 22, 2015

Great stuff happening on the web this week! We've put together some links we found interesting, as well as some clients in the news. If you read the blog last week, Las Vegas North Premium Outlets expansion was underway, and we've got some more reads to share this week. Check it out below! 

Spotify hoping for ‘millions’ more subscribers thanks to Starbucks deal, Geekwire

Meet…Mayhem, J. Crew Blog, From paper dresses to a gig with J.Crew - I want to be Mayhem when I grow up! - Jennifer 

These Water Bottles Solve A Huge Problem, Refinery 29

An Entire Year's Worth of New (and Revamped) Patios, Seattle Met

How Much Money Bloggers Actually Make On Instagram, Who What Wear

Client Reads

One of the highlights of the expansion at Las Vegas North Premium Outlets its the arrival of The Cheesecake Factory! While this is the fourth location in Las Vegas, it is the first full-service restaurant at the center. - Chelsey

The Cheesecake Factory Opens at Las Vegas North Premium Outlets, Vegas News

Simon Property sprucing up several malls with $1B investment, Retail Dive

Simon Unveils Expansion Plan, Commercial Property Executive

Go Shop Vegas: FURLA Grand Opening, May 23, Lollie Shopping

Portand-based Pendleton Woolen Mills is opening its latest outlet location at Woodburn Premium Outlets -- and just in time for major Memorial Weekend sales! - Chelsey

Pendleton Woolen Mills, The Limited opening at Woodburn outlet mall, The Oregonian

10 non-touristy things to do Memorial Day weekend, Discover SD, Looking for great deals in San Diego? Stop by Carlsbad Premium Outlets and Las Americas Premium Outlets.

Maurices’ Columbia Center store opening on May 22, Tri-City Herald

Maurices Opens New Store At Columbia Center and a New Maverick on Clearwater, The Key 98.3

Simon Premium Outlets Announce Annual Memorial Day Weekend Sales, So Cal City Kids

CB's Nuts grows into a bigger Kingston building, Kitsap Sun

Simon San Diego Premium Outlets’ Annual Memorial Day Weekend Super Sale, Over The Top Mommy

Do This, and Watch Your Twitter Engagement Take Off

If there's still a debate about whether it's a good idea to automate your social media feeds, I'm on the "yes" side. It's the only way I get anything done and still manage to publish. So I get excited every time I find some new trick that makes it easier for me to post and interact on my social networks.

This IFTTT recipe, via Aaron Lee at Post Planner (which, by the way, is a great blog that you should subscribe to immediately), is one of the most useful automations I've found all year. Click the link to let him walk you through the ridiculously easy set up; here's what it does:

[Thomas] Marzano added me to a list called ‘IFTTT Engaging Followers’. ... The cool part is I was added to the list automatically. Marzano told me he created an ‘IFTTT recipe’ that automatically adds users to the list when they mention [him] on Twitter.
— Aaron Lee

I called my list "Active Followers"—call yours whatever you want. I created it a couple weeks ago, and it's become probably the most useful part of my Twitter account. (You're not using Twitter Lists? You should.)

It's effective because it takes away the hardest part about engaging: remembering everyone you've talked to. It's like a digital business card that you can pocket for future reference. Since these people are, you know, responding to you, they're arguably the most important people to talk to on a regular basis.

A couple shortcomings that are easily fixed:

  1. Yes, spammers will get auto-added to your list. Just be diligent about reporting them as spam, and they should be removed.
  2. People you argue with will get added, too. So don't argue. Or, if there's someone you really don't like who keeps tweeting you, block 'em.

I hope this recipe works as well for you as it has for me. Tweet me if you like it, and join my list!