Curator Newsfeed: January 20, 2017

With every year comes new resolutions, new milestones and, although many of us wish otherwise, new challenges. As the first month of 2017 comes to a close, get your mind in a state of acceptance, of positivity and of optimism for what the future holds.

If you're struggling with where to start or are stressing about what may, or may not, come over the next 345 days, check out the links below. Our client, Sway, will teach you to find the silver lining in every circumstance. Have a fantastic weekend!

Client Coverage: 

2017 Style ResolutionsDenver Style Magazine

Sway Card Game Review and Giveaway!!The Cutie Life

Sway: The Perfect Pro-Stance Card Game For A Controversial Political ClimateThe Sirens Rise

Curator Newsfeed: January 13, 2017

Happy Friday from Curator! This week, we cheered on the Seattle Seahawks with our client, Washington’s Lottery, as they gave two lucky 12s a chance to attend the big game in Atlanta this Saturday. Stay tuned for the results of the game because if the Seahawks win, a second giveaway will be hosted next Tuesday, January 17! 

Client Coverage: 

Forever 21 to open in Tacoma Mall by early summer, The News Tribune

Whole Kids Foundation® Raises $2.8 Million for School Salad Bars, Gardens, Oh My Veggies

Opening alert: Minamoto Kitchoan at Stanford Shopping CenterPalo Alto Online

State lottery holds drawing for Seahawks vs. Falcons ticketsKOMO News

Seahawks raffle off tickets to playoff game in AtlantaKING 5


Curator Newsfeed: January 6, 2016

Happy New Year! 2017 has officially arrived and we're hard at work planning for all the coming year has in store--including those pesky New Year's resolutions. For those looking to start the year off with healthy eating habits, we have some great recipes and Whole Foods Market products to keep your pantry in line with your goals. Check out the links below and get inspired!

Client Coverage: 


Stock Your Pantry with Whole Foods in 2017, Go Mom Go Eugene

Education Extra: AchievementsThe Register-Guard

T-minus two shopping days until ChristmasLakewood Sentinel

Kent-based shoe company donates $174,000 of product in 2016Kent Reporter

A month-by-month look at openings and closings in 2016Palo Alto Online (pg 7)


Curator Newsfeed: December 23

Merry Christmas and Happy New Year! We're leaving the office this afternoon and waving goodbye to a wonderful 2016. Before we head out to enjoy family time, we want to share some of our favorite earned coverage from this week. Have a safe holiday and talk to you in 2017!

Client Coverage:

Partnership between food buying club, Whole Foods and a Eugene startup brings more fresh produce to Oakridge, The Register-Guard

ShopTalk: Warby Parker opens; shopping surge at Stanford, Palo Alto Online

New game thinks positive, KING 5/Evening Magazine

ably apparel {less laundry & less to pack!}, Under the Sycamore

Gifts that Give Back at Whole Foods, KGW


Repurposing food after Christmas dinner, Q13 FOX


Bay Area retailers prepare for late holiday season crunch time, The Mercury News


Curator's Biggest Wins of 2016

This has been an amazing year for our team and our clients. There are truly too many big wins to call out individually. I am most proud of how our team continues to approach the work with a single minded, results-focused determination. We launched products that not a soul on earth had heard of and placed them on multiple national media and influencer sites, across TVs, radios and devices. The impact for our clients has been phenomenal. We earned new partnerships with amazing global brands, plus our team continues to find fresh new ways to promote the national brands we've been so fortunate to represent for so many years. I couldn't be more proud of our team, our client roster and the work we collectively produce. I can't wait for what lies ahead in 2017! 

-Scott Battishill, Curator Principal  

Some of our biggest wins of 2016:

We hired some wonderful new talent in 2016: Account Executive Erin Brown and Senior Account Executive Blaire Benson.

We also added some amazing clients to our roster, including The Shops at Crystals, Delta Airlines, Pyramid Breweries, Ably, Whole Kids Foundation, Orchard Nursery & Florist, Kretschmer Wheat Germ and Sway: A Game of Silver Linings and Debate.

We secured coverage for Sway: A Game of Debate and Silver Linings in Upworthy. Not only is Upworthy a wildly popular online site, but the results from this win were larger than life for the company. The article and correlating social media posts generated “life changing” results for our clients.

We landed Ably on CNBC. This win was incredible because, at the time, Ably was a brand new company in the midst of it’s Kickstarter campaign. Our team landed an unknown brand, and even more unknown technology, in one of the most followed news sources in the United States. 

In 2016, we also debuted a beautifully executed blogger event series with Whole Foods Market for six seasonal events in Seattle, Portland and Vancouver. The campaign included brunch boot camps in May, morning yoga/breakfast events over the summer and a Friendsgiving in November. The events were fantastic occasions to engage 1:1 with food and lifestyle influencers and position Whole Foods Market as the healthy lifestyle destination for seasonal inspiration and everyday living. In total, 118 guests attended the series, which resulted in 15 blog posts, 279 shares on social media and 1.5M online impressions.

Here’s to a wonderful 2016 and an even better 2017!


The holidays are all about tradition. Whether it be crafting delicious recipes, baking seasonal cookies or enjoying festive activities, we all have unique practices that play a large part in our joyous celebrations with friends, family and co-workers. 

Our client, Whole Foods Market, is sharing food traditions in a digital campaign called #MyHolidayTradish to celebrate the joy and love of all holiday traditions. The best part? By joining the conversation, you have the chance to win groceries for a year! 

At Curator, we love sharing traditions and memories with one another, as it helps tell a greater story about what the holidays are truly all about. Feeling inspired by #myholidaytradish, we're sharing our favorite holiday traditions with you, so grab some hot cocoa and see what we look forward to most this time of year! Spoiler alert: yummy recipes below!


The number one #myholidaytradish in the Hudson family is my dad’s Yule Log dessert. It is a chocolate sheet cake rolled into a log and covered in melted chocolate to form a rich, solid shell that can be teased and decorated to look like a true Yule Log. Sprinkle it with powdered sugar to resemble snow and garnish with Christmas greens! 


My favorite #myholidaytradish are the Belgium waffles my uncle makes from scratch Christmas morning. We always have a delicious toppings bar featuring fresh fruit, made-from-scratch whipped cream and maple syrup! When your Christmas breakfast is this good, you may or may not forget to take a photo before digging in.


Every year, my mom, my sister and I bake homemade sugar cookies with festive holiday sprinkles. The recipe was passed down from my godmother and is absolutely amazing. My mom is lucky if my sister and I don’t eat half the dough before finishing one batch! One year, my mom misplaced the recipe and it was mad panic in our household. Luckily, she found it just in time for Christmas with our family. For those interested in making highly addictive holiday cookies and getting a taste of #myholidaytradish, see the recipe I’ve shared below!


Sugar Cookies

Prep time: 15 minutes


1 1/2 cups powdered sugar

1 cup margarine or butter

1 egg

1 teaspoon vanilla extract

1/2 teaspoon lemon or almond extract

2 1/2 cups flour

1 teaspoon baking soda

1 teaspoon cream of tartar


·   Mix powdered sugar, margarine, egg, vanilla extract and lemon/almond extract

·   Mix in flour, baking soda and cream of tartar

·   Refrigerator overnight

·   Heat oven to 375 degrees

·   Divide dough in half

·   Roll half 3/16 inch thick on lightly floured board

·   Cut into shapes

·   Sprinkle with colored sugar

·   Place on greased cookie sheet

·    Bake 7-8 minutes

Notes: Must refrigerate dough until firm; refrigerate overnight.

Ann Marie

Every year, I head home to St. Louis to celebrate Christmas with my parents, my six siblings and their families. Since I was a baby, our neighbor, Margie, stops in for a visit the weekend before Christmas with a heaping plate of Christmas cookies that are absolute works of art. There are literally dozens of types of cookies and treats that must take weeks to prepare and bake. As soon as I see the old-fashioned cookie plate, topped with a red ribbon bow, I know that Christmas has finally arrived. My favorites are the sweet-but-tart raspberry jam thumbprint cookies!


Butter and Jam Thumbprints

Prep time: 20 minutes

1 3/4 cups all-purpose flour

1/2 teaspoon baking powder

1/2 teaspoon fine salt

3/4 cup unsalted butter (1 1/2 sticks), softened

2/3 cup sugar, plus more for rolling

1 large egg

1/2 vanilla bean, seeds scraped from pod, or 1/8 teaspoon vanilla bean paste or 1 teaspoon pure vanilla extract

1/3 cup raspberry, cherry or strawberry jam


·    Preheat oven to 350 degrees F. Line 2 baking sheets with parchment paper or silicone mats.

·    Whisk the flour, baking powder and salt together in a bowl.

·    In another bowl, whip the butter and the sugar with a hand-held mixer until fluffy, about 5 minutes. Beat in the egg and vanilla until just combined. Slowly beat in the dry ingredients in 2 additions, mixing just until incorporated.

·    Scoop the dough into 1-inch balls with a cookie or ice cream scoop and roll in sugar. Place about 2-inches apart on the prepared baking sheets. Press a thumbprint into the center of each ball, about 1/2-inch deep. Fill each indentation with about 3/4 teaspoon jam.

·   Bake cookies until the edges are golden, about 15 minutes. (For even color, rotate the pans from top to bottom about halfway through baking.) Cool cookies on the baking sheets. Serve.

·    Store cookies in a tightly sealed container for up to 5 days. 


My grandma passed away when I was 5 years old, and one of the only memories I have about her is that we would always have Jell-O with fruit cocktail and banana at all important meals – Christmas, Thanksgiving, birthdays, Easter, etc. To this day, for every important family meal, we make sure we always have that same yummy Jell-O dish!



2 packages of strawberry or raspberry Jell-O

1 can of regular fruit cocktail

3 medium or large bananas


·    Use the instructions on the Jell-O package to create the Jell-O and put it in the refrigerator.

·    Strain the can of fruit cocktail.

·    Cut the bananas into bite-sized pieces.

·    When Jell-O is half set, pour the fruit cocktail and bananas into the bowl.

·    Place Jell-O back in the refrigerator and allow it to set fully.

·   Garnish with whipped cream as desired. (We eat this dish with dinner, not as dessert, so no whipped cream for us!


Every year, my family bakes and decorates Christmas cookies together; it is one of our most beloved holiday traditions!


5 Things I've Learned at Curator

My time here has come to an end and this experience has taught me so much more than any class could ever teach me. Here are five things I've learned during my time interning at Curator:

1. What I want

After being here for three months, I've gained a better understanding of what PR work entails and what it's like to work at a small agency. Curator has an open and collaborative culture, which has made me realize that work environment is an important factor to consider when searching for potential jobs.

2. Become a time master

While working on multiple tasks and clients, you learn to manage your time well and prioritize work. Interning during one of the busiest times of the year for Curator also taught me that going with the flow is a must. If you're someone like me who likes to list their to-dos and check things off in an orderly fashion, be sure to remain flexible -- you never know when other, more high-priority tasks will come up and need to be completed first.

3. Just do it

SAY YES TO EVERYTHING. At Curator, you won't have to do coffee runs, although sometimes you'll be asked to go to the post office and run into Marshawn Lynch on the way (true story). There were multiple times I took on assignments and had no idea where to begin, but the team was always so helpful in making sure I had the right resources in order to succeed. My willingness to accept new tasks led to more responsibility, which resulted in greater knowledge learned!

4. Teamwork makes the dream work

Right away, Curator makes you feel appreciated and part of the team. Some tasks may seem tedious, but it's all a team effort. The more assignments I was able to pick up from one person, the more they could pick up from the next and so on and so forth. There were never times where I felt like my work didn't matter, as everyone always made sure to say, "I appreciate you" or "I appreciate your work."

5. Track your projects

This was a personal preference, but throughout my time, I kept track of what projects and tasks I contributed to. This was beneficial because I learned about my skills and accomplishments and it helped me realize what I was good at, as well as what I could work on in the future. Plus, it's nice to know you contributed to a project when you see your work show up in an article, blog post or broadcast segment!

Overall, I've had such a blast interning this fall. Thanks so much, Curator, for allowing me to learn and gain such valuable internship experience!

Your fall intern,

Kia Vang



Curator Newsfeed: December 16, 2016

The holiday season is all about giving--gift giving, product giveaways, giving back. There are so many ways to show gratitude, and we each do so in different ways. If you're still trying to figure out the best way to give back to those you're grateful for, read through our links below. We have winter essentials, board games, festive experiences and more to get your gears grinding! In addition, we have fun, feel-good stories that are sure to make your heart warm along the way.

Client Coverage:


Gifts to Surprise and Delight: Our Holiday Gift GuideStory of My Dress

Centralia Man Strikes Gold With Winning Lottery TicketThe Chronicle

Special Needs Santa Photos With Simon Mall's Caring Santa, Special Needs Travel Mom

SHOPS AT | MISSION VIEJO, Daily Kongfidence

Holiday Hangouts, Palo Alto Online

10 Great Gifts for Travelers - 2016 EditionForbes

Students take trip to ‘North Pole,' KING 5

Delta flies kids to the North PoleSeattle Refined

Edmonds resident wins big Lottery prizeEdmonds Beacon

$275,000 lottery win allows Shoreline woman to be present for one of life's biggest momentsShoreline Area News

Malls are not dead (at least in Seattle, where they are changing to remain vibrant and popular)The Seattle Times

Your Next Great Meal Could Come From One of LA’s Many MallsEater LA

Gift guide for teen girlsThe Celebrity Cafe

Emily Loftiss: Holiday fashion for kidsGood Day LA

Lunch at Summit House Grill and TapThe Every Hostess

Wine and cheese suggestions for your next holiday party!, KING 5

Spanaway Man To Surprise Daughter With New Car After Winning $50,000The Suburban Times

Holiday 'Tis the Season GiveawayStory of My Dress

Curator Newsfeed: December 9, 2016

Happy Friday, everyone! The snowfall we've been experiencing here in Seattle might keep us from commuting to the office, but it won't stop us from working hard.

With only two weeks left until Christmas, there's a lot to prep for but no need to panic. All month long, we've been gathering the best in holiday gifts, festivities and warm getaways to make your holiday planning easier than ever. Check it out below!

Client Coverage:


Mountains of Luxury at Villa del PalmarTravel Dreams Magazine

An Inside Look at the Beautiful Resort Community of Danzante BayLuxe Getaways

Special Needs Santa Photos With Simon Mall's Caring Santa, Special Needs Travel Mom

Cheesecake Factory Opening at Tacoma Mall, Q13 News This Morning

Velvet Crush, LA Times Magazine

How much cheesecake can you eat? Find out Tuesday when Cheesecake Factory opens at Tacoma MallThe News Tribune

DIY Fruit, Nut And Flower-Laced Chocolate BarsHuffington Post

North Seattle Neighborhoods changing with Link Light RailMy Northwest

Holiday Shopping At 5th Avenue MallThe Suburb Experiment


Celebrate the Season with New Offerings from Colorado MillsDenver Life Magazine

Santa's Waiting!Pleasanton Weekly

Making Things a Little More Permanent in Loreto, MexicoPure Wander

Santa Tracker: Where to Snap Your Pic With the Big GuyRed Tricycle (San Francisco)

Cold Weather Fashion Must-HavesDenver Style Magazine

Holiday Happenings 2016: Things to do in Brea and La HabraOC Register

The Pitch: Sway forces players to persuasively look on the bright sidePuget Sound Business Journal

Berluti Debuts at Crystals in Las VegasHaute Living

What's new at Northgate Mall for the holidaysRave and Review

Cozy Winter LayersAsh 'n' Fashn

Have you heard of Sway? The game is turning family time into something totally positive.Upworthy

Curator Newsfeed: December 2, 2016

Hello, December! We can't believe how quickly the holiday season is coming and going. This week, we've been hard at work with our incredible clients to put together the best in holiday gift ideas, giveaways, festivities and more! If you're in search of some family fun or inspiration for your secret Santa gift exchange, take a look at our links below. 

Client Coverage:

MEN’S GIFT GUIDE (+ GIVEAWAY!), Obsessed by Portia

Holiday Gifts Under $50 for HerConfessions of a Product Junkie

Photos from Macy’s Parade 2016 in downtown SeattleThe Seattle Times

Portlanders enjoy 29th annual Macy’s ParadeKOIN 6

2016 Macy's Holiday Parade in downtown Portland (photos)The Oregonian

Macy's Holiday Parade held in downtown Portland, KGW

PHOTOS: 2016 Macy's Thanksgiving Day ParadeKING 5


5 Reasons to Shop Colorado Mills This Holiday Season… and a $500 giveaway!Colorado Moms

Pyramid Snow Cap Turns 30Wine and Beer of Washington State

Born to be a Tequila SommelierTravel Dreams Magazine

New garage opens at Northgate MallDaily Journal of Commerce


Special Needs Santa Photos, Santa Claus is Coming to a Simon Mall Near YouSpecial Needs Travel Mom

Rant & Rave: Holiday parade was joyfulThe Seattle Times



Nonna’s BiscottiBakeaholic

Shops at Mission Viejo Celebrated by SoCal SafariMission Viejo Patch


DIY Fruit, Nut and Flower Laced Chocolate BarsLindsay Pleskot