Curator Newsfeed: September 2018

 
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September certainly confirmed that it has begun. We are in love with the crispness hanging in the air and the beautiful shades of red, orange, and yellow leaves on trees. While celebrating the official start of a new season, and not to mention being able to enjoy guilt-free pumpkin spice lattes (!), our clients were making some exciting announcements of their own. From a hometown hero story to trending fall fashion to new restaurant openings, take a minute to peruse the coverage our clients pulled in last month. 

Out + About: Things to Do in the South Bay Sept. 7-9, Daily Breeze

Longtime employees purchase Swanson’s Nursery, establishing new employee ownership group, Garden Center Magazine

Tacos and Tequila Arriving Soon at Fashion Valley, Eater San Diego

Diablo Dish: Heritage Eats Opens in Broadway Plaza, Diablo Magazine 

Jeffery Opens First West Coast Boutique in Palo Alto, Haute Living

 A Bendy new sneaker gives Allbirds a run for its money + more stylish news, 7x7

Review: Pyramid Coast Day Dry-Hopped Lazy Lager, DrinkHacker

What to Eat with Man’s Best Friend While Dining at This Dog-Loving Restaurant Chain, Food Beast

 Day tripping in style with excursions via private plane, Travel Weekly

2018 RH 25: Restaurants Unlimited Inc., Restaurant Hospitality

First Bay Area Shake Shack Approaches with Manresa Bread Cookie Concretes and More, Eater SF

 

Curator Newsfeed: August 2018

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The skies have spoken and have made the executive decision that fall has begun. Don’t get us wrong, we love our pumpkin-flavored treats, crisp fall leaves, and cozy sweaters, but with fewer than 100 days of true summer weather here in the Pacific Northwest, sunshine and warm temperatures truly something to celebrate. As we accept the reality of fall, we can at least relive the glory days of summer (at least August) through all the exciting things our clients did this past month. 

This restaurant has prime rib every day, but it becomes a stellar deal one night a week, Tacoma News Tribune

Exclusive: From Cinnabon to Zara, this East Bay mall just landed a slew of new retail leases, San Francisco Business Journal

Fall in Love with Breakfast at Stanley & Seafort’s, South Sound Magazine 

Bringing bold to your bathroom, Seattle Times

The Shops at Mission Viejo // Back to School Shopping, Personally Styled

Stoneridge Mall welcoming new shops, Pleasanton Weekly

Diablo Dish: Main Street Kitchen Reopens, Diablo Magazine

How Stanford Shopping Center stays relevant in the heart of Silicon Valley, SFGate

Back-to-School Shopping at Brea Mall, My Styled Life

Collagen embedded in fabric — a fashion collection from Buki is meant to let you dress your way to softer skin, LA Times

 Clothing with Built-In Collagen, 425 Magazine

Back to School Must Haves for 2018, By Brittani Lauren

 Discover Torrance – Things To Do, That’sItLA

Discover Torrance – What to Eat, That’sItLA

Does Collagen-Infused Clothing Really Help Your Skin, PopSugar

Sweetosaur's "Wafflesaurus Rex" Dinosaur Ice Cream Cone Is A Wild AF Dessert, Elite Daily

16 new bar and restaurant openings around San Diego, San Diego Union Tribune

A Seattle Company Is Making Wearable Collagen and It’s Impossibly Soft, Seattle Magazine

Shopping for a Cause in Sonoma: Events and Stores to Help Cats and Dogs, Sonoma Magazine

Hello. It’s me… Solana!

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Hi there! It’s Solana. I recently introduced myself on Curator’s blog several months ago recapping my internship experience here. Well, I’m back again, this time to re-introduce myself as an Assistant Account Executive. I feel so fortunate to be taking my first steps into the professional world of PR alongside the team at Curator.

I am a Seattle transplant originally from Sacramento, California. Although I am a California girl to the core, I have to admit that after three years of living in the Pacific Northwest I’m beginning to see the appeal. Beautiful summers, beaches, mountains, small businesses, world-class art, and out of this world food (and coffee!), I think I could live here for a while.

Before working at Curator, I had a short career as a professional ballet dancer with a small regional company. After realizing I had interests and passions outside the studio, I took the leap from Sacramento to Seattle to attend Seattle University where I recently graduated with a degree in Strategic Communication and specialization in Global Awareness.

My training as a communicator has taken me all around the West Coast from Sacramento to Seattle to Los Angeles at agencies and organizations of varying sizes. Through my experiences interning and working in communications I have learned that every person, every brand, every idea has a story, but it’s the stories that are told with integrity are the ones that change the world. What excites me most about working in public relations is being able to develop impactful strategies that elevate messages.

When I’m not in the office, you can usually find me teaching a Pilates class- I am slowly trying to convert our office into a Pilates friendly space. I have been an avid practitioner for about 10 years and began teaching about two years ago after completing a year and a half long certification course. Besides Pilates, I enjoy trying new restaurants around town with my friends, searching for the best ice cream in every city I visit, and listening to podcasts!

Dancing into Curator, Meet Kiley!

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Hi, friends! My name is Kiley Foland, I never formally introduced myself when I was an intern for Curator this last spring quarter, but I’m back! A month ago, I was fortunate to join the Curator team as an Assistant Account Executive. I recently graduated from Central Washington University (Go Wildcats!) with a major in Business Administration, focused in Marketing and Leadership Management.

I attended the Lynnwood campus of CWU so that I could work my way through college and graduate with no debt. In my time at the school, I loved taking on leadership roles, including Marketing Club President, and organizing a partnership with Toys R Us for a toy drive benefitting Children’s Hospital to collect more than 200 toys.

I am a born and raised Washingtonian I complain when it’s too hot and beg for sun nine months of the year. Dance is my greatest passion! Fun fact: I almost went to college in Utah to pursue a degree in dance. Prior to college, dance was my greatest method of communication. Using shapes and lines of your body to tell a story is, in my opinion, one of the most pure and beautiful art forms. I am looking forward to returning to dance in my free time this year.  

When I am not at work, I am most likely spending time with friends and family, dancing (both in classes and around my kitchen), or traveling. Most recently, I traveled to Spain where I visited beautiful places like San Sebastian, Toledo, Alquazar and Calella Costa Brava. I’m in the midst of planning a trip to Ireland this fall with my family to learn more about my heritage.

I am so looking forward to this next season of life and spending part of it here at Curator with my fabulous team!

Curator Newsfeed: July 2018

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Finding mid-summer heat keeping you inside and away from your “fun-potential”?  Don’t worry, the summer isn’t over just yet, there is plenty of time to stop by those trendy spots you’ve had on your to-do list for months. Grab a milkshake, spend some time on a ferry, do whatever is going to keep you from compromising your summer fun! Oh, and while you’re at it, check out our client coverage, which might spark some much-needed summer outing inspiration!

A New Twist on a Classic Cocktail, Fox 59

Is Anti-Aging Clothing the Next Beauty Breakthrough?, Hollywood Reporter

GRAY Loves: Buki’s Collagen-Embedded Clothing and Accessories Line, GRAY Magazine

Buki: Slipping on a Slice of Heaven, Catherine Grace O

Northgate Mall developers plan radical redesign, King 5 News

Shopping with the Fam…At Brea Mall!, Jetting Jewels

Wear Smart: Seattle-Based Buki Launches the First-of-its-Kind Collagen Embedded Clothing, Seattleite

The Dishes You HAVE to Try While Gaming at Dave & Buster's, Foodbeast

Office Envy: Xevo, 425 Business

 

Summer Intern Roll Call: Olivia Carter

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Hey everyone! My name is Olivia, and I’m the newest summer intern for Curator PR. I’m currently studying Global Business and Business Management at Northwest Nazarene University in Nampa, Idaho. I initially chose Global Business due to my love for traveling and working with nonprofits. However, a course in global marketing my sophomore year piqued my interest in the world of marketing leading me to add a Marketing minor, which I have been loving every second of! I’m very eager to get started with Curator and expand my knowledge in public relations!

Born and raised a little north of Seattle, Idaho has been a fun change in scenery and setting, but I’m excited to be back here in my favorite city! A typical summer for me includes: sun (when we get it), iced coffee (Starbucks, of course), my chocolate lab, and lots of time with friends and family. If I’m not involved with any of those or at Curator, I’m probably running or training. I play D2 college soccer for Northwest Nazarene and the summer is all about preparation for our fall season—so basically a lot of running. For me, the ideal end to a summer day includes something yummy, online shopping, and watch The Office (sometimes all three at the same time).

All that being said, I’m excited to be interning for Curator PR this summer. I see this as an endless opportunity to not only learn more about marketing and public relations, but to also gain hands-on experience with such an exciting firm!

Summer Intern Roll Call: Audrey Marlatt

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Hey everyone! My name is Audrey. This fall, I will be going into my senior year at the University of Oregon where I am studying Public Relations with a minor in Business Administration. As an aspiring public relations professional, I look forward to honing on my verbal and writing skills in any way I can. With this being my first internship, I could not be more excited to work alongside and learn from the talented team here at Curator. I am very interested in the development of company client relations and how they are maintained as well as social media and digital marketing. By the end of the summer I look forward to bringing all the PR tools I acquire here and implementing them in my studies at Oregon.

Though I was born in Georgia, I have spent most of my life in Washington until I moved to Eugene, Oregon for college. Why Eugene, you ask? It’s not like the weather is any better, nor is it in an incredibly populated city, so why? No one could have convinced me to leave the PNW, but I wanted a change from Washington and the experience of attending a bigger school- hence the University of Oregon. At the U of O, I am involved in a variety of clubs and campus organizations. Currently, I am the Employer Engagement Team Lead of the LCB Career Ambassador team, UO PRSSA Photographer and Website Designer, UO Dance Team Photographer, and Chi Omega sorority Marketing Director.

As an intern at Curator, I’m looking forward to finally stepping out of the classroom and applying what I learned, like my writing and pitching skills. When I’m not working, I’m most likely yelling “Go Ducks” at people on the street, taking my camera out on new adventures, dancing to Beyonce’s “Love on Top,” or making gourmet Kraft mac-n-cheese.

-Audrey

Curator Newsfeed: June 2018

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Do the warmth of the summer months have you trying to make your weekends not consist of  binging the newest trending Netflix series? Get up and venture out for some local shopping, or stop in to your favorite restaurant for a cold brew and good company. Be sure to check out our client coverage from June so you can see how to explore the summertime shopping scene, discover new food finds, and even travel tips to utilize the next time you fly!

Wear What When June 11–18, Seattle Met

Seattle Company Creates Collagen-Infused Clothing, KING5

Summer Fashion with The Shops at Mission Viejo, Fashion By Vicky

Chef Kevin Fink of Emmer & Rye Hosts “Give Bees A Chance” Dinner This Sunday, Austin Food Magazine

Tips and tricks for creating a perfect outdoor space for your summer gathering, KING5

Pyramid Brewing Introduces a New Innovation Brewer at Seattle Brewery, Washington Beer Blog

Brea Mall - Summer Shopping! Part 1, CCMASONRLLY

Brea Mall - Great Eats at Nordstrom Cafe! Part 2, CCMASONRLLY

Baby Gifting at the Santa Rosa Plaza, Whiskey & Lace

Father’s Day Gift Guide | 2018, Raspberry Glow

Father’s Day Gift Guide and a Seahawks Jersey Giveaway, Champagne & Shimmer

Palomino Celebrates Father’s Day, FOX19 Now

These 165,000-Pound Columns Will Heft a 38-Story Tower 85 Feet Off the Ground, Popular Mechanics

5 Upgrades for a More Comfortable Plane Ride, Seattle Times

Fourth of July Shopping from The Shops at Mission Viejo, Me and Mr. Jones

Summer Intern Insights

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Hey everyone! My name is Solana Tanabe and I have had the pleasure of interning with the Curator team this past quarter. Next week I will be graduating from Seattle University with a degree in Strategic Communication with a specialization in Global Awareness and minor in Interdisciplinary Art- Arts Leadership- it’s quite a mouthful, I know. Telling stories and performing has been something I’ve been deeply passionate about since I was young. My storytelling journey began in classical ballet and since then has taken on many different formats.

I came to Curator in April with a few public relations and communications focused internships in both nonprofit and agency settings under my belt, looking to add more agency experience to my resume. I am so thankful for the Curator team for letting me be a part of their clients’ stories and helping me develop my personal communication style along the way.

As my undergraduate experience is coming to an end, so is my time here at Curator. But before I go, I wanted to share five skills and insights I gained this past quarter.

Researching Media & Building Media Lists

Media lists are a huge part of PR. Knowing this, finding the right journalist for your story and building out long lists can be a test of patience. Many times over the course of my internship I researched journalists and publications for our clients to share their stories with by paying close attention to beats their articles covered and the topics their publications covered, in addition to taking notes on the stories they wrote on.

Last month, for example, I developed a media list of print publications covering fashion, business, and technology in five major U.S. cities with an accompanying list of influencer recommendations in those same cities. Cision was literally my best friend for this project, but I also used Google and Instagram to search for journalists and influencers. Because the media landscape is always changing, maximizing your search capabilities to include all the platforms available to you will help you reach larger audiences and also collect contact information.

Tracking Coverage

Another task I frequently performed was tracking media coverage for clients. Tracking the number of impressions your outreach efforts have received are a key way of evaluating the success of your campaign. In creating monthly recap reports I learned that it is important to be exact with these numbers, and from there how to calculate total impressions. With newer forms of media like Instagram stories, gathering the true number this can be a little tricky but once you figure out that number it’s simple math.

Writing, writing, and more writing

I have been able to author a variety of written materials during my internship and can confidently say I’m a better writer because of it. One assignments I received in my first week was a blog for Smile Brands on flossing tips and tools. Since then I have written on a variety of dental topics, and I’ve come away with a clearer writing style and advanced grammar mechanics. I might be a more consistent flosser, too.

I also learned that not all pieces of writing should be crafted equally and that being able to tailor your writing so that it fits whatever platform you’re writing for will make your writing more compelling. Specific things I learned were; that social media copy has to be short and attention grabbing, always adhere to AP style in press releases and media alerts, and to make blog writing more conversational.

Pitching to Media

One of the tasks I enjoyed most was pitching to media. The process of writing and delivering a pitch can sometimes be a detailed and long process. You have to accept the fact you’ll mostly get responses that tell you no, or no responses at all, but when you do hear a yes and secure coverage for your client, it is so rewarding! I recently pitched a story on the role of technology in today’s dating culture for Curator’s client Three Day Rule to KUOW. I heard back recently that they agreed to the story and will be sharing the story on air soon!

Social Media Management

If you follow Curator’s Twitter, for the past three months you’ve likely read my tweets. I got to share all the work our awesome clients are doing and also learned how to maintain relationships with them and their publics online. The social media sphere moves very fast which requires social media managers to create attention-grabbing content. Since posts only allow so many characters, one major takeaway I learned was to condense messages by writing short, attention-grabbing messages and incorporating emojis to engage with followers. Within all this, I got to play around with posting frequencies and different time to post to increase the number of impressions Curator’s were receiving.

Agencies can be fast-paced environments, but, in my opinion, are totally worth it for developing your communication skills. If you’re a college student reading this and are in the market for an internship, I obviously recommend Curator, but would suggest that you consider an experience in an agency setting. Your work will play an important role in the day to day operation of the agency, and I don’t mean that you’ll be running to grab everyone’s coffee order. You’ll get to produce resume-worthy work, make professional connections, and have fun at the same time. My final thoughts on having a successful agency experience are:

  1. Don’t be afraid to be ask questions. You’re here to learn after all!
  2. Speak up when you need guidance or would like to work on a specific project or task you aren’t currently assigned. The worst your supervisor can say is no, but I guarantee they’ll be willing to give you a chance to try.
  3. And of course, be yourself! Why? Because everyone else is already taken :) Plus, this is a great way to make meaningful connections with others in the office and begin to make a presence for yourself professionally.

Thank you Curator for all the memories. I look forward to taking this experience into my professional career and beyond.

Curator Newsfeed: May 2018

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“Who run the world? Girls!” And what better way to celebrate our favorite women (Psst! Moms!) than with pre-summer essentials? That’s right! It’s time to show our appreciation for our day ones by equipping them with summer must-haves, such as trendy beach bags from Abercrombie, swimsuits from Everything But Water, or seasonal scents from Bath & Body Works. If you have a mom that is anything like ours, she also appreciates fun mother-daughter dates or nights out on the town with her closest gal pals. Surprise your mom by taking her to a local paint and sip night or with a gift card to one of our go-to summer establishments, such as Palomino’s or Stanley & Seafort’s. For additional appreciation inspiration, be sure to check our most recent client coverage! Remember, every day can be Mother’s Day!

Mother’s Day Gift Guide with the Santa Rosa Plaza, Whiskey & Lace

Mother’s Day Gift Guide, Raspberry Glow

Q + A: Brenda Arianpour, Gray

Tinder Not Working Out? Three Day Rule Blends Algorithms with Matchmakers, Expands to Seattle, GeekWire

Skanska Releases Plans for Apartment Tower on Fourth Avenue in Belltown, Curbed Seattle

This Mother’s Day Spoil Yourself, Champagne + Shimmer

Free Dental Services Offered in Burbank on Sunday, Los Angeles Times

Office Market Set for Continued Growth in 2018, According to JLL Report, The Registry

9 Things to Do with Your Mom for Mother’s Day in Northern Nevada, Reno Gazette Journal

Stoneridge Mall Welcoming New, Renovated Stores, Pleasanton Weekly

Pyramid Brewing Co. Launches New IPA, KGW8

Tri-City Things To Do for May 11-20, Tri-City Herald

These Mother-Daughter Duos Are Food Industry Power Players, Refinery 29

Cocktails with Stanley & Seafort’s, King 5

Valiant Women Luncheon with The Shops at Mission Viejo, Fashion by Vicky

5 Local Beers to Try During Seattle Beer Week, Seattle Times

Palomino’s 3 Course Meal Deal, Fox 19

A Different Take On Summer Dining in Tacoma, Travel Tacoma & Pierce County

Busy Bees: 6 Ways to Enjoy Our Favorite Pollinator in Austin, Austin Monthly

Memorial Day Style Guide, Style by Lolly

Kevin Fink and Austin Chefs Join Forces with Whole Kids to Give Bees a Chance, Austin Food Magazine

Columbia Center Announces Arrival of 3 New Businesses, Tri-Cities Business News

Must List: Folklife Festival, SIFF ShortsFest, Pets in the Park, Seattle Magazine

Buki Proposes Collagen for Next-Gen Fabric, Women’s Wear Daily

Tacoma Mall Plans to Raze Sears to Make Way for New Shops, Movie Theater, Puget Sound Business Journal

From the Archives: Look at Northgate Mall in the 1950s, When It Was An Outdoor Shopping Center, The Seattle Times

Soft Surroundings Opens Friday at Shops at Mission Viejo, OC Register

Father’s Day Guide: Gifts for Dad to Keep Him in Style!, Gabo Style

Give Bees a Chance, Milligan Movement