How to Find Your Hidden Social Mentions on Facebook, Instagram, and Twitter

Whenever a client asks us to help improve their social media presence, one of the first things we look at is how responsive they are. It's one tactic in a larger audit we do, but it's a big one because it represents the "social" part of social media.

We're not just talking @ mentions and wall posts here; we look at brand mentions, and whether our client's social team is picking those up. If they're not, queuing them into these types of mentions is one of the fastest and easiest ways to improve the amount of engagement on a social account.

You can do this yourself if you know where to look. Here are a few key places to check:

Instagram - Photos of You and geolocated photos

Open up your Instagram account and click to view your profile. Click on the head-and-shoulders icon inside the tag in the middle-right of the page. This is Photos of You—photos that other users have tagged your account in. If you see photos there that you haven't noticed before, and that you haven't commented on or liked, go through and do that.

Next, check out who's geotagged photos at your place of business. To do this, you'll need to have uploaded a photo that's geotagged to your business' location. Click on the geotag, and see who else has posted. Again, make sure to like and comment on all those photos.

Make it a habit to check these spaces regularly, and interact with any new photos you see.

Facebook - Notifications tab

You probably already check for likes and comments on your Facebook posts, but there are a lot of other actions Facebook users can take on your page. The Notifications tab is a great way to check for them. Along with notifications for likes, comments, and shares on posts, you'll see when people post to your wall, mention your page, or check in at your location. For storefront businesses, the check-ins can be particularly high-volume and valuable.

Twitter - Brand name search

We've talked before about how useful Twitter Search is. One of the easiest ways to put it to work for you is to type your brand name into the search field (in quote marks, if your brand is more than one word) and see what comes up. The initial results will show the most-popular tweets about your brand; if you click the Live tab, you can see everything in chronological order (newest on top).

From here, do the same thing you did on Instagram and Facebook—interact with as many tweets as you can. Try out variations of your brand name, too; for example, search "Coca-Cola" as well as "Coke," "Diet Coke," "Coke Zero," #cocacola, #coke, etc.

Got it?

If you haven't already grabbed at this type of low-hanging social media fruit, work on it for a week, and you'll see great results in terms of the number of interactions and impressions your accounts receive.

17 Things I Learned As An Intern At Curator PR

Anna Tremblay is one of Curator's interns for summer 2015. To learn more about Curator's internship program, click here.

My days as an intern are quickly coming to a close and I can confidently say that I learned something new each day at Curator. Not only did I learn things that I can add to my PR skill set, but also to my life skill set.

I have decided to share some of the greatest lessons I have learned with those who have yet to work with this talented group of people.

So without further ado, here are some of the things I have learned from the Curators this summer:

  1. Time management is key.
  2. Proofread, then proofread again .
  3. Hard work pays off.
  4. An interesting pitch is a good pitch.
  5. Make people care about the client— this may often require thinking outside of the box.
  6. Social media is one of your greatest tools in PR.
  7. There are an infinite number of websites and apps to help you effectively use social media channels—find them and use them often.
  8. Getting to know your co-workers is not only fun but also important—happy hour is a great way to do so.
  9. Celebrate your wins, no matter how big or small.
  10. Celebrate your co-workers wins. Everyone deserves a pat on the back sometimes.
  11. Get an outside opinion. Sometime the best thing to do is get a fresh perspective.
  12. There is a huge difference between an amazing social media presence and a just-OK social media presence.
  13. Identifying influencers is glorified social media stalking (I always knew those skills would come in handy one day).
  14. Your media list can be your Achilles heel; to avoid this, make sure it is always current, full of awesome contacts and even better notes.
  15. There is nothing wrong with asking for help or asking questions.
  16. Taking time to meet face to face will always be more productive than email.

And last, but definitely not least:

17. Nothing is as dangerous in communications as assuming your own message.

The Curators are an eclectic team of individuals who each bring their own niche skill set to create the best possible outcome for their clients. I feel so lucky to have been able to be a part of this team for the summer. The amounts of things I have learned far outnumber those listed above, and some I will never be able to put into words.

I want to end this by thanking Anna, Paul, Jennifer, Brooke, Noelle, Kate, Chelsey, Ann Marie and Scott. Each of you contributed in giving me a better experience than I could have ever asked for. You are all awesome.

The Curator News Feed: August 14, 2015

@Curatorpr - Curator PR Instagram 

@Curatorpr - Curator PR Instagram 

Happy 1st Blue Friday of the season everyone! Hope you all had a great week! As per usual the Curators have put together tons of client coverage and some fun reads for you. Have a awesome weekend and GO SEAHAWKS! 

Snapchat Adds Data-Saving Mode To Win Users On A BudgetTechcrunch, Snapchat killing it, per usual. - Anna B. 

Twitter Is Removing The 140-Character Limit On Direct Messages TodayBuzzFeed

5 Great New Apps For Your PhoneRefinery29, NEW APP ALERT! -Anna T. 

The Top Things to Do This Weekend: August 13–16Seattle Met

Iwakuma completes no-hitterMariners, Here's the last out of Hisashi Iwakuma's no-hitter, so you can relive it all weekend long. - Paul

The New York Times built a Slack bot to help decide which stories to post to social mediaNiemanLab, The New York Times built a Slack bot to figure out which stories will perform best on its social media channels. So, Brooke and I can officially start worrying about being replaced by robots. - Paul

Client Coverage 


Fall Flares with FitcodeHello Gorgeous!, Angela, the blogger behind Hello Gorgeous, gives Fitcode a try. - Ann Marie

Washington's Lottery

Auburn man scores big on Scratch ticketAuburn Reporter

Bellevue man wins state lottery, shares winningsBellevue Reporter

Villa Del Palmar

Island Touring in Loreto, MexicoBohemian Vagabond

11 Incredible, scenic places to take a yoga classShe Knows

Whole Foods Market


Travel Like A Pro: Whole Foods’ Weekender Travel Bag & GiveawayBulldogs and Brown Sugar



Simon Property Group

Del Amo Fashion Center looks for resurgence with Nordstrom openingDaily Breeze, A great piece in the Daily Breeze with an update on the progress of the style evolution at Del Amo Fashion Center, exacly 2 months from Nordstrom's grand opening date. - Noelle

Let’s Go Back-to-School Shopping at the Mall! #GiveawayFamily is Familia

What’s in Store: Bigger, Better Outlets in LivermoreDiablo Magazine

The Agenda: 6 don’t-miss events, Aug. 9-15SF Gate

Grand OpeningThe Independent

San Francisco Chronicle Late EditionSan Francisco Chronicle

San Francisco Premium Outlets opens expanded center, making it largest in CaliforniaPleasanton Weekly

Neiman Marcus Fall Trends 2015 Luncheon, Fashion Mixtape


Trending: Fall Fashion

Believe it or not, Fall is just around the corner. Whether you're preparing for back-to-school, or just looking to refresh your wardrobe in time for the changing of the seasons, you'll want to be up to speed on the latest fashions hitting the runway. Neiman Marcus at Fashion Valley, a Simon Mall, hosted a trend luncheon this afternoon to showcase the best of Fall fashion, with looks that will help you turn heads this season.

Check out some of the top trends below:

Folklorica - Fringe, lace and patchwork invoke a '70s vibe this season.

2015-08-12 12.53.30.jpg

Backpacks- Hands-free is the way to be, especially when paired with a sleek hoodie.

Full-Bodied Reds - Crimson, carmine and claret, oh my!

Alternate Suiting - Be bold and choose mixed patterns for a new approach to work wear.

Go Green - Shades of olive, loden and teal are all the rage this season.

The Last Layer - Top off an outfit with a poncho, duster coat or cape to stand out.

White Out - Winter white with black accessory accents makes for a cohesive look.

The Flared Leg - Flares are back in a big way and look amazing with a chunky heel.

Velvet for Daytime - Why wait for night to make a statement?

The Saddle Bag - This is the "it" bag of the season, and another throwback to the '70s.

Seeing any other trends that will be hot for Fall? Share them with us by tagging us on Instagram (@curatorpr).







The Curator News Feed: August 10, 2015

Hope everyone is a having a great start to the week! Here are some of our favorite articles and some awesome client coverage from last week! Enjoy and happy Monday! 

9 Amazing Apps For An Incredibly Productive Week, Refinery29, You can never have enough of these types of apps! - Anna T.

bearcoat_tonkey, Instagram, The best thing in my Instagram feed. -Brooke

Facebook Adds Live Video-Streaming, Just for Public Figures, AdWeek 

Client Coverage

Whole Foods Market 

Experience Whole Foods "Summer Top Ten Wines", Running on Pinot 

Simon Property Group 

$1 million in Simon Youth Scholarships includes award for local Los Angeles student, SoCal City Kids 

Best Malls in the Bay AreaBay Area Parent 

Go Shop Vegas: August EventsLollie Shopping

Converse store opens in Pismo Beach outletsSan Luis Obispo Tribune

35 new stores opening Aug. 13 as San Francisco Premium Outlets expandsPleasanton Weekly 

35 new stores opening Thursday as San Francisco Premium Outlets expandsMyInforms


Rack Room opens first Northern California shoe store in Folsom, The Sacramento Bee


What’s in Store: Bigger, Better Outlets in LivermoreDiablo Magazine 

Rack Room Shoes opens first Northern California store in FolsomThe Folsom Telegraph 

Villa Del Palmar

Los Angeles Travel Magazine Endless Summer Issue 2015LA Travel, Check out this great 3-page spread (starting on page 58) on Villa del Palmar at the Islands of Loreto in LA Travel Magazine. -Noelle 

4 PR Skills I've Learned from Interning at Curator (that Have Nothing to Do with Coffee)

Audrey Klacker is one of Curator's 2015 summer interns. To learn more about Curator's internship program or apply for a Fall 2015 internship, click here

With August right around the corner (scary, I know), I have been reflecting on my time at Curator so far. I’m about halfway through my internship here, and I could write a never-ending list of all the things I’ve learned—from how to hyperlink, to what’s going on in the life of Russell Wilson. But there are a few important things that stand out. 

You are only as strong as your media list

I was introduced to the concept of media lists on my very first day. Media lists are the foundation of public relations. It is so important to be able to put together a current list of contacts in any given region. Without good media lists you won’t get very far in the PR industry. 

You can never take enough notes

Taking detailed notes is a must. You might think you will remember something from a meeting or an email, but taking good notes will save you when you overestimate your memory. You never know when you might need that little tidbit of information later on. 

Research is key

PR involves a lot of research. You have to know your client and the audience your working with, which often means learning about many different topics. The trick is knowing how to research effectively and efficiently with the time you have. You could literally spend days researching any one thing because there is so much information on the internet, but it's the quality of your research that matters. 

Don't ever stop learning

Lastly, I’ve leaned that I still have a lot left to learn. PR is always changing and there are so many aspects that I still have to grasp. I’m soaking up as much information as I can while I am here, but I know I have a long road ahead of me.

The Curator News Feed: July 31, 2015

Happy Friday everyone! It's a great weekend to be a Seattleite, between resigning our QB and Seafair we have a lot to celebrate. But first, the Curators have put together a list of our favorite reads and some client coverage for your enjoyment. Have a wonderful weekend, until next time! 

Amy’s Kitchen Is Starting a Vegetarian Drive-ThruTime

The Seven Places to Eat in Seattle Right NowBloomberg Business, PSQ is looking hot! London Plane and Taylor Shellfish made the list - Anna B. 


Why the traditional ad agency is a dying breedMashable, The way ad agencies can get around this problem is to begin thinking like PR agencies. - Scott 

Russell Wilson Reportedly Agrees to New Contract with Seattle SeahawksBleacher Report, Well everyone, it's finally happening! - Anna T. 

HOW DAVIDSTEA IS TRYING TO MAKE TEA COOLFast Company, My go-to tea supplier knows what's up! -Brooke 

Client Coverage 

Simon Property Group

Maternity fashion finds for Alaskan moms-to-beKTVA Alaska 

New Stores to Open at Premium Outlets on August 13The Independent 

Friday GMNW- Back to School with the Mall Parts 1-3KVEW TV

Waikele Premium Outlets Back to School SaleHawaii Mom Blog 

Villa Del Palmar

Some pampering for the post-Pampers set at Grand VelasTravel Weekly

Washington's Lottery 

Quincy woman wins $1 million with state lottery scratch ticketiFIBERONE News

Chehalis Woman Hits the Jackpot With $4.5 Million Lotto Ticket Purchased by AccidentThe Chronicle 

J&D Food's

Bacontrepreneur Rolls Out New Products at Walmart, Haggen, Food & Beverage Magazine 

Bacon Salt Inventor Adds New Flavors To Crouton LineupThe Shelby Report





The Curator News Feed: July 24, 2015

Cheers to another week full of brilliant ideas. Check out the latest we've been reading below, as well as some client reads from this week. As always, HAGS.

Instagram's powerful new search is now on the webMashable

These Emoji Flashcards From Domino's Will Teach You How to Talk to Your Kids, ADWEEK

Seattle's roof decks - from the air, Seattle PI, Rooftop decks are where it's at in Seattle! - Brooke

Viktor & Rolf’s Fall 2015 Collection makes fashion into art… literally, The Fox is Black, This is some crazy shit. You've gotta love the creativity involved. - Paul

McDonald’s All-day Breakfast Is Coming, Time, Game. Changer. - Anna B

Look Out, Coconut Water. Maple Water Could Be the Next Big Thing, ADWEEK, I want to try this! - Audrey

THE SCIENTIFICALLY PROVEN WAY TO HAVE THE BEST VACATION EVER, Fast Company, If you're summer vacation is still ahead of you, read this to ensure you have the best vacation EVER. - Ann Marie

Client Reads

Sweet: Man's pursuit of milk and cookies yields winning lotto ticket, AJC

DO WHAT YOU LOVE: CHRIS LANELife With Style, A nice profile piece on Chris Lane, Director of Marketing and Business Development at Fashion Valley. - Noelle

Biz Buzz: Premium Outlets announces new hires, Daily Republic

So close, and yet so far, Lucire, Great coverage from one of our recent FAM trip participants to Villa del Palmar at the Islands of Loreto. - Noelle

Travel Hotspot: Villa Del Palmar Loreto, Mexico, Inspired by this

UGG Australia opens first Hawaii outlet store in Central Oahu, Pacific Business News

Camarillo Premium Outlets Welcomes New Additions This Summer, So Cal City Kids

J&D's Foods - Check it out, the creators of Bacon Salt just release three new and delicious crouton flavors.

In the Spotlight: Bacon Crouton Varieties, Progressive Grocer

J&D's Pretzel Bread Croutons, Specialty Food


How to Make Instagram's Web Search Work for You

Social media managers did a happy dance this morning when Instagram implemented search functionality for the web. A day in the life of a social media manager involves lots of multi-tasking between your mobile phone and laptop. When you’re working in Excel, responding to e-mails and checking Facebook pages, having to jump to another device can slow down productivity. Here are a few tips to make this new Instagram functionality do some work for you.

Bookmark Brand Locations 

To do social media well, you can’t be selfish and only focus on what you do. Browsing Instagram content that has been tagged with your physical footprint shares tons of insights for your business. Bookmarking these locations in a folder will allow them to be more accessible at a moment's notice. 

Find Brand Advocates Fast

Finding your brand advocates is a social media manager's dream. These wonderful gems make your job easier and help tell your story to their circle of friends. They might not have a blog but they sure are influencing positivity across your brand. Search those location tags to find those already talking about your brand and please, celebrate them!

Discover hashtags 

This is a small but worthy mention. When Instagram allowed hashtag views via desktop, that was a game changer; but now, instead of having to perfectly type in that web address, Instagram will do a smart search for you. It also allows you to do a quick search during that brainstorm meeting to check if your proposed hashtag is being used. Easy campaign tracking on a silver platter. 

How do you use Instagram's search functions? Comment below or tweet @CuratorPR!

PR Challenges — As Told by an Intern

Anna Tremblay is one of Curator's interns for summer 2015. To learn more about Curator's internship program, click here.

As a public relations student who is getting ready to start my final year of school, my time is slowly ticking away before I leave the safety of school for the hustle of the PR world. In the short time that I have worked at Curator I have learned that there are definitely some challenges that people in the PR industry face.

Some of these are felt on a day-to-day basis and others are more gradual. Either way, I think it would be a mistake to not prepare myself for some of the challenges I will face in the PR-world, as I get closer to graduation.  


One of the challenges that I feel is most daunting, but at the same time most exciting, is that the PR industry is constantly changing. During my time in the industry, there will inevitably be even more changes occurring. Preparing for changes isn’t an especially easy task, but I can prepare by viewing them as an invitation for new innovation and creativity. Simply put, PR will definitely never get boring.

Time management

You know, that thing that they have supposedly been drilling into your brain since you were in middle school?  Yeah well I thought I was pretty much an expert at it, and then I started working at Curator.

Okay, lets rewind. One of my favorite things about my internship is that I get to work on several different accounts, and I have a nice variety of tasks to perform every day. But with this there has to be a component of time management. When is it okay to stop working on one account and start another? How do I stop in the middle of one task and start something else?  

Working at Curator has been a huge step in my time-management growth process, and it’s something I’ll continue to develop at school next year.

Overcoming fear

Last of the things on my to-master-before-graduation list is to become a bit more fearless. Sitting in a brainstorm meeting and not-sharing my ideas because I’m afraid they might be stupid is not beneficial for anyone. Who knows—that idea I didn’t share that one time could have made the difference for the clients.

Speaking up and sharing ideas will only be step toward my main goal of giving every client 110%. This will be arguably the hardest of the three to work on. Creativity is something that is highly encouraged at Curator—another one of the millions of reasons why I am so happy I got this amazing opportunity. Slowly, I am learning that there is no such thing as a stupid idea.

I am having so much fun learning about all things PR from the Curators. I am excited to see where the industry goes and how I will get to play a role in it after graduation.