Curator Newsfeed: September 23, 2016

Looking for a fun way to spice up your morning meals? We have some fun tutorials for easy, healthy recipes you’re going to love, including a pumpkin coffee cake, homemade acai bowls and more! Check it out and more below!

Client Coverage:

Basic Homemade Acai Bowls, To Live & Diet in L.A.

Kent Area Council PTA Clothing Bank receives boot donation, Kent Reporter

FAB RECIPE: WHEAT GERM BERRY SMOOTHIE BOWL, Fab Food Chicago

Big Colorado Mills supports small business, Lakewood Sentinel

New GM at Tacoma Mall, Business Examiner

Sammamish man wins lottery, Sammamish Review

Yakima man wins top lottery prizeYakima Herald

PROTEIN PUMPKIN COFFEE CAKE, The Balanced Berry

Curator Newsfeed: September 16, 2016

TGIF! We're heading into the weekend hoping to soak up the last bit of sunshine we can! If you're in the Seattle area, head to the new 365 by Whole Foods Market in Bellevue and take a look at this cool new concept grocery store. It just opened on Wednesday and we can't get enough of it! Let us know what you think!

Client Coverage:

15 THINGS TO KNOW — 365 BY WHOLE FOODS TO OPEN WEDNESDAY, EAT Bellevue

365 By Whole Foods Opens Wednesday, 425 Magazine

Get the Red Carpet designer look at The Shops at Crystals, CW Las Vegas

Seattle/Bellevue: 365 By Whole Foods Opens This Wednesday!, Fresh Jess

Returning to a Routine, Runner's Kitchen

BULGOGI, SCALLION, AND KIMCHI PIZZA // THOSE GREAT EXPECTATIONS, Chocolate + Marrow 

Holiday work: Meadowood Mall holding job fair Sept. 17, Reno Gazzette-Journal

 

Meet Curator's Newest SAE: Blaire Benson

IMG_0854[1].JPG

Hey y’all! (Yes, I use the word “y’all” quite often, but I’m not your typical southern belle). My name is Blaire, and I’m Curator’s newest Senior Account Executive. I moved to Seattle a few months ago and working for Curator is sure to be one of my biggest adventures here yet. Before Curator, I ran my own PR consulting business in Durham, North Carolina, my hometown and one of my favorite cities on Earth (along with Addis Ababa, Ethiopia).

For me, one of the biggest draws to Curator, besides their Friday happy hour and culture of care, was their clientele. Getting to work for brands I love with people I really enjoy sounded like a win and so far, it has been just that. I was also drawn to this agency because I wanted to be a part of a team. Working as an independent contractor is wonderful, but there is something truly special about the camaraderie that comes with working at an agency—it grows you in a way that only teamwork can.

My favorite thing about being alive is getting to be in messy, complicated, and beautiful relationships with people. Of course, it can be exhausting, but I can’t think of anything more worthy of our energy than connecting with one another and ultimately, I think that’s what keeps me in this profession.

Outside of the office you can find me loving/hating a good hike, volunteering at the King County Juvenile Detention Center, enjoying Seattle (read: North Carolina fall) weather and the clothes/shoes (read: sweaters, boots and scarfs) that accompany it, and shopping at any of the local farmers markets, usually for flowers that I give to myself.

 

Curator Newsfeed: September 9, 2016

Happy Friday! The fall weather is rolling in and we’re gearing up for the bustling holiday season. While back-to-school is almost officially over, the Pokémon Go craze is far from gone, and Simon Malls across the Pacific Northwest are hosting Pokémon Go meet-ups to help players catch em’ all. Check it out and more, below!

Client Coverage: 

Rolling Into a New RoleLuxury Las Vegas (pg 60)

Gold Bar woman wins $50K from ‘Frogger’ scratch ticket impulse buyMonroe Monitor

APPLE CINNAMON BAKED OATMEAL CUPS, Debbie Dishes

BACK TO SCHOOL HAUL | Urban Outfitters, Sears, Pacsun + More!Chloe May

Columbia Center Mall hosts Pokemon Go Meet-UpKEPR

Columbia Center mall in Kennewick plans Pokémon GO eventTri-City Herald

Curator Newsfeed: September 2, 2016

Holy Pumpkin Spice Latte... it's September! We can't believe it, but honestly, we're pretty excited. Few things in life are better than scarfs, puffy vests and the leaves changing colors before our eyes. We haven't only been day dreaming about fall this week... we've been hard at work finishing up back-to-school season for our retail clients, among other projects! Take a look at some of our favorite hits from this week. Enjoy!

Industry News:

Instagram adds feature that will change how you view photos, CNN

Instagram heard your parent's cries because users can now zoom in on photos. But still be careful when you're 50 weeks back on someone's profile... double tapping will still result in a Like! Instead, zoom in by spreading your fingers, just like in your iPhotos. 

 Client Coverage:

Back-to-school makeovers for deserving teachers, Q13-FOX

$4M campaign aims to grow gardens at elementary schools, Austin Business Journal

Vintage video game store coming to Tacoma Mall, The Olympian

WHOLE FOODS & PBS HAVE A NEW ‘WILD’ PARTNERSHIP, Obsessed by Portia

A Wild Kratts Giveaway, NW Healthy Mama

Del Amo Go!joellenlove

PSST… WHAT TO DO WITH KIDS IN DENVER THIS LABOR DAY WEEKEND, The Denver Ear

School is in session, Tessa to a T

 

Throwback Thursday: Curator’s retro back-to-school photos

The first day of school is the most important day of the academic year for many students, with kids and teens painstakingly planning what to wear. We’ve all been there!

Earlier this summer one of our fav clients, Simon Malls, launched a throwback back-to-school campaign encouraging shoppers to ‘find your style’ while reflecting on their past first days of school and the outfits that were the height of fashion in previous decades.  

This got the team at Curator feeling nostalgic for our yesteryears. From kids’ wear to young adult style, today’s school fashion is throwing back to the 70s, 80s and 90s. Luckily, those were the decades we were coming of age!

These are some time capsules of the fashions that the Curator team was strutting down the hallways of our schools. 

Jennifer

Jennifer

Ann Marie

Ann Marie

Kate

Kate

Stephanie

Stephanie

Erin (left)

Erin (left)

Blaire

Blaire

To share your most memorable back-to-school photos, use the hashtag #tbtbts (Throw Back Thursday Back To Simon) to reminiscence about the days gone by.  

Curator Newsfeed: August 26, 2016

As we reach the height of the back-to-school season, parents and children alike are scrambling to check off their last-minute to-do's. While kids are searching for trendy first day of school outfits, parents are prepping protein-packed breakfasts and healthy lunch snacks that are not only delicious, but also local. If you're gearing up for the start of the new school year and are looking for some inspiration for your wardrobe or pantry, take a peek at our links below!

Client Coverage:

Home GoodsKVEW-TV

Back to School with Brea Mall, All Glammed Up

Retail-restaurant roundup: Poke craze overtakes O.C.; Spectrum welcomes Zumiez, Garage and moreOrange County Register

Healthy back to school snacksQ13 FOX

Named for its historic mall, Northgate now has even more of everythingThe Seattle Times

Back-to-school trends for parentsCityline

Safety day at Colorado MillsLakewood Sentinel

Local Ladies, Las Vegas Women Magazine

BACK TO SCHOOL WITH SIMON MALLS!Dress Me Blonde

A Trip to The Islands of Loreto Changed My Entire Perception of MexicoCatch Carri

Kent man plans to travel across the country with $70,000 lottery winKent Reporter

What to Expect as a PR Intern at Curator (From a Departing Intern)

When I started at Curator I was 19 years old, coming out of my sophomore year of college, excited and very nervous to tackle my first internship. It honestly feels like yesterday, but now I’m starting my senior year of college and my days of being an intern are coming to an end.

As I look back on my experience, I can definitely say I’ve learned a lot. I’ve been asked about this internship program more times than I can count and I'm always happy to share my experiences. If you are thinking about applying for an internship with Curator, or are scheduled to be their next superstar intern, here’s what you can expect:

You will be a part of the team:

We’ve all seen the movies where interns are basically glorified personal assistants--getting the morning coffee, cleaning the office, scanning papers. This internship is nothing like that. Interns are valued members of the team, given real projects and deliverables. This doesn’t mean you get huge projects right away but once you dive into the smaller tasks and projects, there will be opportunities for bigger responsibilities. 

You won't have to worry about this (yay)!

You won't have to worry about this (yay)!

You will be surrounded by very talented & hardworking people:

These people know what they’re talking about. They are experienced, they work hard, AND they are great company. Each Curator has a diverse background with years of experience, so soak in as much knowledge and advice from them as you can. Ask questions, listen, take notes, and ask for feedback. 

You will learn more than any class will teach you:

A class will never provide you with the knowledge or skills that an internship will. I don’t think schools put enough emphasis on having internships before graduation, but they are so important to building your career. You'll get an inside look into the industry and build a better understanding of your strengths and weaknesses, which will help when applying for jobs. I couldn’t imagine graduating college without this experience--it’s a scary thought.

You will have fun: 

My experience here has taught me so much, and I wouldn’t change one second of it. If you are the new intern at Curator, know that you are about to start a great internship with some outstanding people.  

Big thank you to the whole Curator team; it’s been a pleasure! –Audrey 

Curator Newsfeed: August 19, 2016

If there was a theme to this week’s coverage it would be 'what is old is new.' As the Curator team listens to 50s Jazz in the office, retro trends are cycling back in style in time for back-to-school shopping. But don't plan on finding a retro outfit at America's oldest mall, as it is being refitted into an apartment building. Check it out and much more, below. 

Industry News:

Huffington Post Founder Moves On To New Online Startup, NPR

Nike: Unlimited Youth, Nike Youtube

America's oldest mall is being turned into low-cost mini-apartments and it's so amazingHello Giggles

Client Coverage:

Retro looks are in again for back-to-schoolCW6 San Diego

BACK TO SCHOOL SHOPPING AT BREA MALL + ENTER TO WIN A $5000 SHOPPING SPREE, Over the Top Mommy

Mutts And Models At The Santa Rosa PlazaPress Democrat

Get Ready For Back To School With The Tacoma Mall, Sounds Fun Mom

Wheat Germ 101Verdelicias

Working Out in FableticsMy Styled Life

Law Enforcement Agencies Join Colorado Mills for Safety Day, Your Hub

PSST… WHAT TO DO WITH KIDS IN DENVER THIS WEEKEND AUGUST 19 – 21, 2016, The Denver Ear

Fabletics Fitness Clothing Store Comes to OC, OC Mom Blog

Fall into back-to-school fashion trends, KTVA

Internship Takeaways

My time at Curator has come to a close and what I have learned over the past 10 weeks will not only stay with me, but hopefully will lead me to an entry-level position post graduation. Below are the three major takeaways from my time at Curator.

Prioritization is key
Working on so many accounts is an incredible learning experience, but can be overwhelming. With different supervisors for each account all asking you to work on time-consuming projects, it is important to prioritize your work. When you first get into the office, list out all the tasks that need to get done that day in order of urgency. Cross them off as you go to feel a huge sense of accomplishment! Also, make sure to give supervisors status updates on when projects will likely be finished or if you need additional time in order to finish a more time-sensitive assignment. They will understand and appreciate the heads up!

Say yes to new projects
When asked if you’d like to work on a project, the answer is always a resounding "yes!" How else will you learn? When asked if I could work on a graphic design project, I gave a hesitant “yes,” initially thinking I lacked the skill set required, but I succeeded. Consequently, I was handed additional design projects, which turned out to be my favorite tasks to work on. Now, I’m considering a graphic design certificate program to pair with my communication degree! This wouldn’t be the case had I said “no,” without making an attempt. 

Small contributions are important
It can be disheartening, repeatedly working on seemingly insignificant projects when you want to dive in. Remember, you’re an intern and you are here to get your feet wet (don’t worry, I’m finished with the swim analogy now). You will come to realize that even the smallest of tasks is part of a much larger picture. Your contributions are necessary and important to the team, so be diligent no matter the task.

Thank you, Curator!
- Your Summer intern