Curator Newsfeed: April 29, 2016

Happy Friday! It’s been an action-packed week for the Curator team. Between Beyonce’s new album dropping and upcoming Mother’s Day initiatives, the office has been filled with non-stop chatter. Check out the latest buzz below including Mother’s Day gift ideas, recent store openings at Stanford Shopping Center and a celebrity clothing line sold exclusively at Macy’s. Oh, and don’t forget to take a peek at our favorite stories hitting the newsstands.

Industry News:

Why Beyoncé Is Embracing Her Own Backlash, The Atlantic, "But part of what’s been fascinating about her 2016 PR campaign is the way it has encouraged and capitalized on the notion of her as someone whom everyone can’t agree on." – Jen

Men read terrible tweets to female sportswriters in eye-opening PSA, USA Today

Client Coverage:

Mother’s Day Gifts at Gilroy Premium Outlets, Have Need Want

Stanford Shopping Center’s facelift; Prince’s SF designer connection, San Francisco Chronicle

Hoops great Nate Robinson, Strideline more than halfway to fundraising goal for 'pocket sock', Puget Sound Business Journal

Whole Foods moving slowly up West Coast with ‘365’ conceptThe Seattle Times

Lady Gaga and Elton John create a fashion line for Macy's, The Oregonian

The Age of Enlightenment, WWD

Mom, Don’t Quote the Raven

Stanford Shopping Center adds 45 new stores, The Stanford Daily

Whole Foods sets opening date for Lake Oswego concept store, The Oregonian


tip-toeing through the tulips, Living for Pretty

Curator Newsfeed: April 22, 2016

It was a big week at Curator! Strideline’s Pocket Sock Kickstarter is launching on Saturday, Whole Foods Market held Mother’s Day blogger brunch boot camps in Seattle and Portland and Simon malls and premium outlets are in the full Mother’s Day swing.

Take a look at some of our favorite links from this week! If you’re in Seattle on Saturday, come out to Tyee Yacht Club for Strideline’s community Pocket Sock launch event. See you there!

Industry Reads:

Eight Recent Brand PR Successes (And Failures) To Look Back On, Forbes

Client Coverage:

Hoops wanderer and inventor, Nate Robinson has NFL goal, ESPN

Excursions: Brunch Boot Camp with Whole Foods Market and Sur La Table, The Modern Mosaic

Nate Robinson is entering the sock business, wants to help people ‘swag out’ and smile, USA Today

Kent-based shoe company gives rain gear to children, Kent Reporter

Mother’s Day ideas with Whole Foods & Sur la Table, The Demure Muse

MOTHER’S DAY : a one-stop shop at the Napa Premium Outlets, Vogue in Vines

Mother's Day Brunch Cooking Class w/ Whole Foods & Sur La Table, Seattle Bites

Mother’s Day Style, Champagne + Shimmer

Smoked Salmon Wrap, Lauren Lives Healthy


WHAT I WORE…TO BRUNCH, Obsessed! By Portia

Mother’s Day Shopping at Petaluma Village Premium Outlets, Pink on the Cheek



Talking sports tech with former NBA player and NFL hopeful Nate Robinson, GeekWire

How to Mix Music Festival Fashions into your Everyday Wardrobe!, Style Spy Girl

MOTHER’S DAY DATE, Sunday State of Mind

Whole Foods PDX Brunch Bootcamp with Jackie Kai Ellis, Lipgloss and Spandex

Skagit Valley Tulip Festival with Washington Shoe Company {coupon codes included}, Rave and Review

Sweet-Spot Redemption: Los Angeles to Loreto, Mexico with Avios, Angelina Travels

In Stride: Nate Robinson on his journey into the sock game, representing Seattle and the Dunk Contest., Slam Online


Curator Newsfeed: April 15, 2016

Friday has arrived and, although it’s a busy time of the year, we’re excited for everything in the works. From festival fashion and prom trends to brunch bootcamps and tulip tours, this week’s client coverage will have you puddle jumping through flower fields and daydreaming about your next shopping trip. Here’s a peek at what to look forward to this Spring. 

Client Coverage:

Shopping at Stoneridge Mall For Mother's Day, Hello Mrs.

Time to start searching for the perfect prom dress, The Seattle Times

Coachella + Free People + Desert Hills Premium Outlets, Outfit Of The Day

One of Our Favorite Things To Wear Year-Round, Obsessed by Portia

Mother’s Day Finds at San Francisco Premium Outlets, KRON 4

Roasted Chicken with Whole Foods, Mumfection

Stylist Darcy Camden goes prom shopping, KING 5

Spring/Fall 2016 Boot Trends: Western Chief and Chooka Boots, Baby To Boomer

What's new at Brea MallGreer's OC

Tulip Tour with Chooka Bootstiny cup of cake

Curator Newsfeed: April 8, 2016

This week has been a busy one for the team, as we’ve been hard at work planning tulip tours, brunch bootcamps and for the upcoming Mother’s Day holiday. It’s been a buzz-worthy week for the industry, too. Twitter will soon be live-streaming the NFL's Thursday Night Football, Giphy announced plans to become the Internet's go-to gif brand, and the Huffington Post launched a campaign with Unilever to start discussion on work-life balance and the importance of top executives taking risks. Pause your scrolling and take a look. 

Industry News:

Talk to MeHuffington Post

Twitter Wins NFL Deal To Stream 2016 Thursday Night Football, NPR

How Giphy Became the Internet's Go-To Gif BrandEntrepreneur

Client Coverage:


People On the Move, The Denver Post

Las Vegas Spring Fling 2016: 5 Women's Fashion Favorites, WHERE

Las Vegas Spring Fling 2016: 7 Men's Fashion FavoritesWHERE

Curator Newsfeed: April 1, 2016

Happy April Fools Day! Big news this week was Instagram's new update on how you're going to start seeing content in your news feed... Lots of people love it, lots of people hate it. What are your thoughts? Take a look at some more industry news and client reads to keep you up-to-date on the latest trends.

Industry News:

Instagram Is Changing Its Feed, but (Calm Down) Not Yet, The New York Times

Why Instagram Extended Its Video-Length Limit To 60 Seconds, Forbes

Time to step up: Instagram's changes mean no more filler content by brands, PR Week

Client Coverage:

Baja California Dreaming, Resident, Page 102

Travel Bliss: The 2016 Tulip Festival, Urban Bliss Life

Creativity, California Centers Magazine

Flush With Tech Wealth, San Francisco Warms to Fashion, Business of Fashion

Racca's Pizzeria Napoletana (Lakewood), 5280 The Denver Magazine

April showers bring May flowers…and new interns!

Hi there! My name is Nicole Braman and I am a junior at the University of Washington majoring in Communications and minoring in Entrepreneurship. I am so excited to be a part of the Curator team as an intern for spring quarter to continue developing my skills and gaining experience in public relations.

Having always been a passionate writer and storyteller, I gravitated to PR as I began thinking about future career paths. My parents always advised me to find something I love and figure out how to do it every day. For me, PR is the field that will allow me to do just that! I love the idea of bridging the space between companies and consumers in order to build stronger connections and generate engaged, loyal consumer bases.

I first got a taste of PR as a publicity intern with the Los Angeles-based artist development firm, Planetary Group, where I contributed to the PR campaigns of a variety of musicians from multiple genres. From there, I was hooked. I became involved in just about any PR-related opportunity I could get my hands on through on-campus organizations as well as a corporate & donor relations internship with Make-A-Wish. Each of these experiences fueled my passion for PR and have luckily led me here to Curator!

As a Southern California native, I chose a college in Seattle to explore outside of the sun-filled bubble I call home. While many find me insane for making this move, I swear it doesn’t rain as much as people say. I likely appreciate the sunny days a little more than the average Seattleite though! I love being outside and experiencing new places, so naturally my favorite thing in the world is traveling. Next on my list of places to visit is Europe, so don’t be surprised if you find me planning and daydreaming about my adventures abroad! 

Curator Newsfeed: March 25, 2016

Happy Friday from Curator! We had lots to celebrate this week: A Washington Mega Millions jackpot winner, #ManInTree coming down from his perch and, most importantly, National Puppy Day! We were busy finishing up Easter plans this week and are looking forward to upcoming spring content. We hope you all have an egg-cellent Easter filled with delicious food, Easter egg hunts and too much chocolate. 

Industry News:

How #ManInTree climbed to the top of Twitter GeekWire

10 things to know about Twitter on its 10th anniversary Venture Beat

Client Coverage:

A Visit to Villa del Palmar at the Islands of Loreto, Baja California del Sur  Malibu Times Magazine (pg 76-79)

Flower Fields expected to peak early San Diego Union Tribune


How to make Easter basket for grown ups Global News Canada

Easter baskets for adults Q13 FOX 

Dying Easter Eggs the Natural Way Northwest Healthy Mama


Wednesday GMNW - Easter Ideas with the Columbia Center Mall KVEW-TV

Fit for a kid: Easter Sunday fashion finds for the little ones DayBreak KTVA


Washington’s Mega Millions $157 million jackpot claimed The Seattle Times

Curator Newsfeed: March 18, 2016

Happy Friday! The sunny weather we were able to soak up this week made Day Light Savings a bit more bearable. We celebrated St. Paddy's Day and the luck of the Irish with the release of Washington's Lottery's “luckiest stores” throughout the Puget Sound. While you're enjoying your weekend, be sure to stop by a 7-Eleven for a Slurpee in your cup of choice. Check out our weekly roundup featuring new retailer announcements at various Simon centers, Whole Foods Market's Beauty Week 2016 and a 69-cent happy hour you won’t want to miss. 

Buzzfeed Launches New Ad Format to Further Monetize its Big Social ReachAdweek

Instagram May Change Your Feed, Personalizing It With an AlgorithmThe New York Times

7-Eleven: Bring Cup, We'll Fill it with SlurpeeKING 5

Denver Post Editor Greg Moore ResignsThe Denver Post

16 Green Foods For St. Patrick's Day That Are Equal Parts Festive and DeliciousBustle

Client Coverage:

Easter Baskets for AllGood Day Sacramento

Easter Bunny Photos at The Shops at Mission ViejoOver the Top Mommy

Whole Foods Natural Beauty Products + IG GiveawayThe Balanced Berry

Celebration of FashionSocal Pulse

Easter Basket Ideas From Colorado MillsColorado Parent

These are the 10 Luckiest Stores in Puget Sound, Washington's Lottery SaysQ13 Fox

Seattle Hidden Gem: $.69 Oyster Happy Hour at Whole FoodsFresh Jess

Why I Love the Colorado Mills Mall + GiveawayThe Denver Housewife

Retail-restaurant Roundup: Los Olivos Center Debuts Saturday, See Who Opens; Starbucks Launches Happy Mondays DealThe Orange County Register

Easter Egg Hunts All Around North CountySan Diego Union Tribune

5 Useful Tricks To Teach Your Dog, Hello Rigby

5 Sweet Items for the Easter Basket That Aren’t Candy, The Seattle Times

10 Things We Love About Carlsbad Premium Outlets, The Stylish Bisou

How to Use Your Internship to Develop Your Skills as a Young Professional

I’m not going to lie, being an unpaid intern can be tough, but it’s also the most rewarding part of an education in public relations. It can be difficult on the days where your boss points out a mistake that you’ve made or when you don’t do as great as you had hoped. With that being said, I’ve compiled a list of ways to improve as an intern and maintain confidence on the days where you feel like the worst.  


Mistakes will happen. Own up and learn.

Remember, you’re an intern – your coworkers know you’re new at this. You’re not going to be perfect and you will certainly make mistakes. If there’s any one thing I’ve learned from my internship, being detail-oriented is everything, which means there’s also a lot of room for error. When your boss points out a mistake, don’t respond with an excuse. Instead, apologize, fix them and work to ensure that they won’t happen again. Your boss would much rather you take your time to avoid mistakes than turn in sloppy work. Not to mention, when you catch those mistakes early, you’re less likely to do them again and you won’t feel like you’re struggling down the road.


Ask for criticism.  

Don’t feel like your boss is giving you enough feedback? Ask for some! You should want feedback on all projects during your internship. Constructive criticism helps you grow and better develop the skills needed to excel in your career and, occasionally, life in general. Part of being a good intern is taking initiative and that means knowing what you need to improve on. There is always room for improvement, so figure out where that is. If you want to be the best you can be in your position, then you should constantly be searching for ways to boost your skills.


Take pride in your work.

When your boss tells you that you did a good job, be proud of yourself – even if it’s something small. Just as you should be aware of your weaknesses, you should acknowledge what you do well. Use positive feedback as an opportunity to figure out your strengths and own them!


Treat every project the same.

Every project you touch is a reflection of your work, so do the best you can on everything sent your way. Whether it’s your favorite thing to do or your least favorite, it’s always important. Your team depends upon you and the work you deliver. The media lists I’ve developed during my internship directly affect the team members using those lists to pitch. Everything you do in PR is a piece of a larger puzzle and a puzzle isn’t complete without the missing piece. Don’t let your work be the missing piece.


When all else fails…

I’ll admit it, there will probably be a day where you make a monstrous mistake or, perhaps, a string of mistakes you wouldn’t normally make. Instead of getting down, take a deep breath, drink some coffee and remind yourself of what you’re capable of doing. There’s always another project for you to turn your day around, so focus your mind on delivering great work on a fresh task at hand. Remember, learning through your mistakes is why you’re here.

Curator Newsfeed: March 11, 2016

Image Courtesy of Ruxandra Mateiu, Unsplash

Image Courtesy of Ruxandra Mateiu, Unsplash

Looking forward to spring, we’re working on some awesome projects surrounding Easter festivities and much more. Check out the great community causes that our clients are involved with, including the Princess Project and Whole Food’s partnership with Alaffia--which focuses on promoting gender equality and alleviating poverty. Check out some of our favorite articles from the week and get up to speed on this week’s client coverage and see what we’ve been up to!

Penguin Swims 5,000 Miles Every Year for Reunion with the Man Who Saved His Life, Metro

An Inside Look at IHOP’s Social Media War Room on National Pancake Day, Adweek

5 Ways You Can Build a Great Company Culture, Fortune

5 Priceless Lessons in Collaboration, Risk Taking, and Motivation, Fast Company

The Instagram Effect: How the Platform Drives Decisions at Fashion Brands, Digiday

Client Coverage:

Easter Bunny Photos: Admit It, You Do It Too, It’s Fitting

Villa del Palmar Loreto Receives 2016 World Travel Awards NominationsTravel Pulse

Whole Foods Market Welcomes ‘Alaffia Ladies of Togo Tour’, The Suburban Times

Del Amo Fashion Center Announces New Dining Options, South Bay by Jackie

Worthwhile Beaches 20 Minutes from the Tarmac, Fox News

Olympia Company Boosts Empowerment, The News Tribune

Posing with the Easter Bunny, The Orange County Register

Things to Do This Week in Sonoma County, The Press Democrat

Alaffia Seeks to Create ‘Social Movement’ in Togo, Business Examiner

Shop Talk: Glassybaby Offers One-of-a-Kind Votive, Palo Alto Online

Stoneridge Joins in the Princess Project, The Independent

Whole Foods Hosts “Alaffia Ladies of Togo Tour, University Place Press

In the Works, Modern Luxury