Curator Newsfeed: May 27, 2016

Memorial Day Weekend generally marks the beginning of summer. Our clients have some fun weekend plans that include big sales and store openings and they're stocking up on summer trends. We celebrated National Wine Day with Whole Foods Market on Wednesday, who also shared some tasty recipes that are perfect for the warmer months.

This exciting client coverage is getting us pretty excited for the warmers months that are ahead of us - check it out! 

Client Coverage: 

When the livin’s easy: Summer Looks for Less, KRON 4

Happy National Wine Day – May 25!, Eat Seattle

NYX At The Stoneridge Mall, Hello Mrs. Blog

5 New Panels, 3 New Carriers, Officer

Recipes to elevate your dessert game this summer, CTV Canada

Hot summer fashions, what’s trending, KCRA 3

How To Create the Perfect Meat and Cheese Tray // A Q&A With Whole Foods Market, Chocolate + Marrow

Washington Shoe Company still making a splashKING 5

Mastering the Art of Wine Country CasualSonoma Magazine

Four Reasons Why You Should Accept an Internship Extension

Photo by @k.rickkks

Photo by @k.rickkks

I started as an intern at Curator in December and once winter quarter ended, I decided to stay another three months. As this is an unpaid internship, I had a lot of friends asking why I would stay when I could have an easy final quarter before I graduate. I simply explained I wanted the extra experience.

Well, now that my time is coming to an end, I can say I’m glad I stayed.

My advice to all the interns out there is this: if you’re given the opportunity to extend your internship, whether you’re paid or not, you should definitely accept. Here’s why:

You get three extra months of experience. For college students, most PR internships have a timeframe of three months, which seems like a while but, in reality, is barely enough time to get your toes wet. Toward the end, you finally start catching a rhythm and making fewer mistakes on tasks that actually take a lot of practice to perfect, although they may seem easy. In this field, you’re expected to pay excellent attention to detail, which can take a great deal of practice for some people.

You get to take on bigger tasks. If you’ve been offered an extension on your internship, this is your opportunity to do more and learn new things. You’ve proven your ability to get things done and complete basic research and media monitoring efficiently, as well as shown eagerness to take on additional projects. In the second half of my internship, I spent the majority of my time on different projects that I found I really enjoyed. The opportunity to expand my work really solidified PR is the field I want to pursue post-graduation.

You get to know the team better. And they get to know you. Three months is not a lot of time to get to know your colleagues. The people in the company where you intern are helpful for networking or finding jobs down the road. Between every day office chatter and collaborative work on various account teams, you get to know one another on an individual basis, allowing for a better understanding of each others work style and ethics. As an intern, you learn and grow a lot – they get to witness that and if you use them as a reference later on, they’ll probably speak to your improvement and personality. Plus, they’ll also continue to give you valuable advice.

You get a better feel for the bigger picture. As an intern, you’re usually doing smaller projects and you only get to see one piece of the pie. When you stay at an agency for a longer period of time, you get to see the outcome of the projects you worked on three months prior. You get to see so many initiatives unfold and witness all that goes into it. That gives you a better idea of the types of things you might do later in your career.

Interning is such a valuable experience in general and I can definitely say I’m leaving Curator a better student and young professional than I was when I walked in. I’ve had a great experience in the last six months at Curator and I’m so sad to go!

Curator Newsfeed: May 20, 2016

Friday has officially arrived, which means we're wrapping up another busy week here at Curator. While some of our clients are gaining coverage for their innovative retail designs and big license deals, others are sparking conversation about travel and fashion.

As far as industry news is concerned, Twitter's recent announcement about excluding links and photos from its 140-character limit has generated quite a bit of buzz. What are your thoughts on the change? Check out more below!

Industry News:

Twitter to Exclude Links and Photos From 140-Character Limit, Variety

Client Coverage:

Bay Area shopping malls enjoy low vacancy rates, San Jose Mercury News

Safariland Expands Protech Tactical Line With New X-CAL USHard Armor Plates, Officer

Sock Brand Strideline Gets Its First Pro Sports License With MLS, Sports Business Daily 

Introducing ‘whateverproof’ clothes: High–tech clothing line launches in Seattle, Puget Sound Business Journal

The FashioNisha X Stanford Shopping Center, The FashioNisha

NYX Professional Makeup opening at Stoneridge Mall tomorrow, Pleasanton Weekly

Business Q&A: Racca's Pizzeria Napoletana, Lakewood, The Denver Post

Travel Fashion Guide: Clothing/Accessories for Every Travel Style, Green Global Travel

Seattle high-tech clothing line Ably promises to stand up to stink and stains, triples Kickstarter goal, GeekWire

Curator Newsfeed: May 12, 2016

Change can be a good thing and Instagram's rebranding may be a perfect example. While some people love what they did with their logo, others don't care for it. Regardless, we love seeing companies moving forward and keeping things fresh for their users and clients.

For Curator news, Whole Foods Market opened a new location in Bellingham this week, Simon Malls and Premium Outlets continue to bring in new retailers and Ably exceeds its Kickstarter goal by a landslide. Take a look at some of our favorite links from recent coverage!

Client Coverage:

Whole Foods in Bellingham nearly ready for May 11 opening, The Bellingham Herald

Outlets Look to Reach Gilroyans, Gilroy Dispatch

Lakewood's Racca's Pizzeria Napoletana makes authentic pizzas just like in Naples, The Denver Post

Victoria's Secret is coming to Alaska, Alaska Dispatch News

Ellenos Real Greek Yogurt gets production boost from Whole Foods, Puget Sound Business Journal

Mother’s Day Brunch, Lindsay Living

Introducing Quebec's Riviera Petit Pots, Longo's celebrates 60 years, Planters donates new peanut butter to Yonge Street Mission and other Food News, Inside Toronto

DUCK BOOTS, Lace and Pearls

Crave Fashion Industry Co-Storm: Key Insights and Takeaways

The fashion industry can be a tough one to tackle. Whether you own a blog, work for a PR agency or are starting your own clothing line, we all face similar challenges. To face some of these head-on, various people from across the Seattle fashion scene met at the Crave Co-Storm to brainstorm solutions.

A co-storm is a think-tank style session where small groups discuss industry issues with one another and brainstorm strategies to solve these problems. Co-storms help us understand that sometimes we need help from others to recognize solutions we can’t see on our own.

While I learned a lot from my first co-storm, there’s one key takeaway that I plan to apply to my professional and personal life: there is a power and benefit in brainstorming with others.

Although it seems like a simple task, we often forget the impact others have on our ability to think creatively and make decisions. In today’s day and age, we strive to accomplish things on our own but, by doing so, we’re only shorting our potential success.

Don’t get stuck overthinking things. Instead, pick people’s brains and ask for their opinions. But here’s the challenge: seek individuals who don’t work in your office.

While brainstorming among your co-workers is great, it can be more helpful to get a fresh set of eyes on your work. Ideas can get stale and someone who’s not familiar with your work may pick up on something you couldn’t see, ultimately fielding new questions that will direct you back to the right path.

I was able to experience this first-hand through the Crave Co-Storm. Speaking with different fashion-focused individuals, gave me the opportunity to gather thoughtful feedback from people who understand the complexities of the fashion industry, but from a different standpoint – one that isn’t PR. Not only will you get fresh ideas, but may also receive direct feedback from individuals in your potential target audience.

So, the next time you’re in a creative rut or struggling with a project, reach out to others in your community. Meet up with a friend or, if you’re in Seattle, sign up to attend a local co-storm. Hearing different perspectives can make a huge difference in the outcome of your work. In the end, we all depend upon each other and one fresh outlook can open our minds to an influx of new ideas. 

Curator Newsfeed: May 6, 2016

The weeks leading up to Mother’s Day make for busy days in the office. To top it off, Ably’s Kickstarter launched yesterday and Stanford Shopping Center’s new retailer list continues to grow. From brunches to shopping trips, there are so many ways to show your mom you care. If you’re still searching for the perfect gift, take a look at some upcoming Mother’s Day activities and gift guides from Simon centers in your local community. 

Industry News: 

This Video Will Completely Change Your Attitude Toward That Crying Baby on Your Next Flight, Pop Sugar

Client Coverage:

Mother’s Day Mango Thai Basil Spritzer: Eloquence In An Emulsion, Ever in Green

Mom deserves to be spoiled. Shop for her at the Camarillo Premium Outlets, My Life is a Journey, Not a Destination

New Petaluma outlet stores open, Argus Courier

Mother's Day shopping + GiveawayHigh Heels and Honey Bees

San Francisco Premium Outlets, Daisy's Fashion Garden

Fur-Mama's Day, A Mused

Shopping for Mother’s Day At Stoneridge Mall + GIVEAWAY {Closed}, Adia Adores

Make Your Own Artful and Elegant Bouquet (Yes You!), Ever in Green

How to Host Mother's Day Brunch (+Recipes!), Obsessed By Portia

Mother's Day Celebration at Las Americas Premium Outlets: Outfit and Giveaway, Alessandra Gonzalez

Skagit Valley Tulip Tour with Chooka Boots, The Story Of My Dress

Four Million and Counting, Gentry

Crystal Clear, Modern Luxury Silicon Valley

Mother's Day at Las Americas Premium Outlets, Laura Neuzeth

Fashion events in Denver, April 30-May 4, 2016, The Denver Post

Run Bright (and Safe!) This Spring, Brew Drink Run

Local Architect goes Nationwide, San Juan Island Update

For the love of lingerie: Victoria's Secret coming to Anchorage, KTVA

Curator Newsfeed: April 29, 2016

Happy Friday! It’s been an action-packed week for the Curator team. Between Beyonce’s new album dropping and upcoming Mother’s Day initiatives, the office has been filled with non-stop chatter. Check out the latest buzz below including Mother’s Day gift ideas, recent store openings at Stanford Shopping Center and a celebrity clothing line sold exclusively at Macy’s. Oh, and don’t forget to take a peek at our favorite stories hitting the newsstands.

Industry News:

Why Beyoncé Is Embracing Her Own Backlash, The Atlantic, "But part of what’s been fascinating about her 2016 PR campaign is the way it has encouraged and capitalized on the notion of her as someone whom everyone can’t agree on." – Jen

Men read terrible tweets to female sportswriters in eye-opening PSA, USA Today

Client Coverage:

Mother’s Day Gifts at Gilroy Premium Outlets, Have Need Want

Stanford Shopping Center’s facelift; Prince’s SF designer connection, San Francisco Chronicle

Hoops great Nate Robinson, Strideline more than halfway to fundraising goal for 'pocket sock', Puget Sound Business Journal

Whole Foods moving slowly up West Coast with ‘365’ conceptThe Seattle Times

Lady Gaga and Elton John create a fashion line for Macy's, The Oregonian

The Age of Enlightenment, WWD

Mom, Don’t Quote the Raven

Stanford Shopping Center adds 45 new stores, The Stanford Daily

Whole Foods sets opening date for Lake Oswego concept store, The Oregonian


tip-toeing through the tulips, Living for Pretty

Curator Newsfeed: April 22, 2016

It was a big week at Curator! Strideline’s Pocket Sock Kickstarter is launching on Saturday, Whole Foods Market held Mother’s Day blogger brunch boot camps in Seattle and Portland and Simon malls and premium outlets are in the full Mother’s Day swing.

Take a look at some of our favorite links from this week! If you’re in Seattle on Saturday, come out to Tyee Yacht Club for Strideline’s community Pocket Sock launch event. See you there!

Industry Reads:

Eight Recent Brand PR Successes (And Failures) To Look Back On, Forbes

Client Coverage:

Hoops wanderer and inventor, Nate Robinson has NFL goal, ESPN

Excursions: Brunch Boot Camp with Whole Foods Market and Sur La Table, The Modern Mosaic

Nate Robinson is entering the sock business, wants to help people ‘swag out’ and smile, USA Today

Kent-based shoe company gives rain gear to children, Kent Reporter

Mother’s Day ideas with Whole Foods & Sur la Table, The Demure Muse

MOTHER’S DAY : a one-stop shop at the Napa Premium Outlets, Vogue in Vines

Mother's Day Brunch Cooking Class w/ Whole Foods & Sur La Table, Seattle Bites

Mother’s Day Style, Champagne + Shimmer

Smoked Salmon Wrap, Lauren Lives Healthy


WHAT I WORE…TO BRUNCH, Obsessed! By Portia

Mother’s Day Shopping at Petaluma Village Premium Outlets, Pink on the Cheek



Talking sports tech with former NBA player and NFL hopeful Nate Robinson, GeekWire

How to Mix Music Festival Fashions into your Everyday Wardrobe!, Style Spy Girl

MOTHER’S DAY DATE, Sunday State of Mind

Whole Foods PDX Brunch Bootcamp with Jackie Kai Ellis, Lipgloss and Spandex

Skagit Valley Tulip Festival with Washington Shoe Company {coupon codes included}, Rave and Review

Sweet-Spot Redemption: Los Angeles to Loreto, Mexico with Avios, Angelina Travels

In Stride: Nate Robinson on his journey into the sock game, representing Seattle and the Dunk Contest., Slam Online


Curator Newsfeed: April 15, 2016

Friday has arrived and, although it’s a busy time of the year, we’re excited for everything in the works. From festival fashion and prom trends to brunch bootcamps and tulip tours, this week’s client coverage will have you puddle jumping through flower fields and daydreaming about your next shopping trip. Here’s a peek at what to look forward to this Spring. 

Client Coverage:

Shopping at Stoneridge Mall For Mother's Day, Hello Mrs.

Time to start searching for the perfect prom dress, The Seattle Times

Coachella + Free People + Desert Hills Premium Outlets, Outfit Of The Day

One of Our Favorite Things To Wear Year-Round, Obsessed by Portia

Mother’s Day Finds at San Francisco Premium Outlets, KRON 4

Roasted Chicken with Whole Foods, Mumfection

Stylist Darcy Camden goes prom shopping, KING 5

Spring/Fall 2016 Boot Trends: Western Chief and Chooka Boots, Baby To Boomer

What's new at Brea MallGreer's OC

Tulip Tour with Chooka Bootstiny cup of cake

Curator Newsfeed: April 8, 2016

This week has been a busy one for the team, as we’ve been hard at work planning tulip tours, brunch bootcamps and for the upcoming Mother’s Day holiday. It’s been a buzz-worthy week for the industry, too. Twitter will soon be live-streaming the NFL's Thursday Night Football, Giphy announced plans to become the Internet's go-to gif brand, and the Huffington Post launched a campaign with Unilever to start discussion on work-life balance and the importance of top executives taking risks. Pause your scrolling and take a look. 

Industry News:

Talk to MeHuffington Post

Twitter Wins NFL Deal To Stream 2016 Thursday Night Football, NPR

How Giphy Became the Internet's Go-To Gif BrandEntrepreneur

Client Coverage:


People On the Move, The Denver Post

Las Vegas Spring Fling 2016: 5 Women's Fashion Favorites, WHERE

Las Vegas Spring Fling 2016: 7 Men's Fashion FavoritesWHERE