Curator Newsfeed: November 2017


Thanksgiving has come and gone. The Christmas music is playing, holiday cheer is spreading and we're as busy as Santa's elves. Take a look at our November client coverage for holiday gift ideas, shopping deals and festive events - everything you need to get in the spirit of the season! 

Beer Hall of Fame: Pyramid Brewing HefeweizenSip Northwest

Nine New Retailers Open at Stanford Shopping Center, Bucking Trend Away from Brick-and-MortarBiz Journals

Toronto Students Benefit from Program Connecting Schools with FarmsInside Toronto

Insider Tip: How to Visit Santa Without the Line, KOLO

Plan Your Holiday Season: Seattle-Area Fairs, Festivals and More, The Seattle Times

It's Time to Kick off the Holidays in Seattle, with Yulefest, Macy's Parade and More, The Seattle Times

Love it or Hate it: The Holidays Give us All the Feels, The Seattle Times

Fashion Friday: Dressing Kids for the Holidays, KTVA

Delta Air Lines, Habitat for Humanity SKC Dedicate Home in Community for Veterans, Auburn Reporter

After Massive Hail Storm, Colorado Mills Set to Re-Open Nov. 21, Denver Life

26 Adorable Mommy and Me Outfits and MoreThe Bump

Holiday Train Pulls into Macy'sThe Seattle Times

Holiday Parade: See Who's Crossing the Bay to March FridayWest Seattle Blog

Holiday Shopping Spree at Stanford Shopping CenterLuxe and Linen

Colorado Mills to Reopen After 6 MonthsCBS Denver

10 Malls Where Dogs, Cats (and Sometimes Lizards) Can Get a Pet Holiday Photo With Santa, Los Angeles Daily News

Making Magical Memories, Shop Sweet Things

The 43 Best Things to Do in Seattle This Week: Nov 20-27, 2017, The Stranger

Shops at Crystals Bolsters Marketing Efforts with Focus ExclusivityWWD

Hard to Shop For, No More: 8 Gifts for GuysThe Seattle Times

Mall Gift Guide- 18 Gifts Under $50, Obsessed by Portia

Whole Kids Foundation Raises $3.5 Million to Help Schoolchildren Eat HealthyBiz Journals

Welcome Santa! All You Need to Know About the Macy's Holiday Parade, Snowflake Lane and MoreThe Seattle Times

Embrace the Holiday Season With These Festive Seattle EventsSeattle Magazine

Tree Lighting, Macy's Star Kick Off Holiday Season, KING 5

Last Minute Plans: 61 Free, Cheap and Easy Things to do This Weekend: Nov 24-26, 2017The Stranger

Holiday Shopping at Colorado Mills Mall + $250 Visa Card Giveaway, KRON 4

Thousands of Black Friday Shoppers Hit Bay Area Malls, KRON 4

Hundreds of Black Friday Shoppers Line Up Outside Meadowood Mall on Thanksgiving DayReno Gazette Journal

Holiday Gift Guide 2017Georgia Family

Chief Seattle IHS, West Seattle HS Marching Bands in 2017 Holiday Parade DowntownWest Seattle Blog

Seattle Tree Lighting Draws Large Crowds and ProtestsKOMO News

At the Downtown Tree Lighting, All Eyes Are on the SkyThe Seattle Times

7 Things to Do Thanksgiving Weekend: November 24-26, KIRO 7

Tree Lighting, Macy's Star Kicks off the Holiday Season, KING 5

The Weekend Report: What's Cookin'Seattle Refined

Seattle's Season Gets Off to a Festive Start With Downtown ParadeThe Seattle Times

Tree Lighting Ceremony Goes Off with No Major DisruptionsQ13 Fox

5 Seattle Experiences to Add to Your Family Winter TraditionsMarcie In Mommy Land

Holiday Fashion + Dining at Brea Mall, My Styled Life

Mall Men: Black Friday Support System, KTUU

Christmas Shopping at The Shops at Mission ViejoCupcakes and Cuttlery

'Sway' Game Thinks PositiveKING 5

19 Christmas Gifts for Babies, Kids, Tweens, and Teens, APP

Holiday Toys, The Ashbury Park Press

Curator Newsfeed: October 2017


The leaves and temperatures are continuing to fall, which means it's time for fuzzy socks, warm coffee and endless opportunities to wear your favorite sweater. While you're spending your days cuddled up by the fire, check out our most recent client coverage and learn more about rainy season essentials, date night restaurants and brews worth cheering for!

Client Coverage: 

How I... Support Breast Cancer Awareness Through my Jewelry Business Biz Journals

Food Starts with the Soil  Edible Louisville

Starting With Soil App 100 Days of Real Food

Ag and Business Groups in NAFTA revolt Politico

First Lady of Virginia Celebrates Healthy Food in Schools Local DMV

Margaret Marshall and Rachael Kauffung- How Taking Risks Can Bring Uncharted Success Female Entrepreneurs Institute

Salad Days Return for Nation's Youngsters Bloomberg BNA

Seattleite Spotlight: Karl Moehring, Washington Shoe Company CEO Seattleite

Get it Wright: The Woman Behind Chooka's Reboot Lioness Magazine

Friday Foodie: Palomino The Love Bungalow

15 Pieces That Will Help You Embrace the Rainy Season Seattle Times

MeUndies to Open Palo Alto Pop-Up WWD

Henry's Tavern Suited Soor

Pyramid Brewing Celebrates the Portland Trail Blazer Season with Blazermania IPA Brew Public

Blazers Beat Pelicans 103-93 to Extend Home-Opener Streak The New York Times

Stoneridge Appoints New Mall Manager Pleasanton Weekly

Fashion Friday Last Minute Costumes KTVA

Seattle's Best Restaurants Near CenturyLink Field: Food + Drink to Complement Game Day 10 Best

Seattle's 27th Annual My Macy's Holiday Parade 1889 Mag

Date Night Out in Portland // Henry's Tavern The Burb Girl





Ghosts of our Halloweens Past

We all have skeletons in our closets. In our office, a few of these skeletons have come back to haunt us in the form of our childhood Halloween costumes. Aren't we drop-dead cute?!

Ann Marie Ricard - Gypsy on the left

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Jennifer Carroll - Raggedy Ann

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Kate Hudson - Sacagawea on the left


Blaire Benson - Forrager of pumpkins 

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Stephanie Kirk - Hillbilly in the middle

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Kenne Kloes - Baby cow

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New AAE On The Scene - Kenna, Here!

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Hello there! My name is McKenna Kloes and I recently started here at Curator as an Assistant Account Executive. I’m a Seattle native in every sense – lover of the way our drizzly weather brings so much green beauty, avid coffee drinker (the stronger the better) and committed promoter of local artisans and creators. I’ll never tire of living and working in such a culturally and environmentally diverse city. Of course, the incredible food and fashion scene is a pretty big draw, as well.

I recently graduated from Western Washington University. When considering my career, I knew I wanted to work in a field that allowed me to exercise both “halves” of my brain – the creative right and the analytical left. Working at Curator is ideal for someone like me who is drawn to the fast-paced life and challenge of strategic communications, but also values honest connection and creativity. These are all values Curator shares and lives out daily, which shows in the high caliber of work the agency produces. I’m so thrilled to be a part of the team that makes the magic happen!

With a strong background in journalism, I’ve fallen in love with the way telling a story well can enlighten and motivate. There is so much power in the marriage of words, images and actions. Practicing that relationship and seeing results for brands and people I admire is the driving purpose behind what I do as a public relations professional.

Outside of my work here, I am a writer, a hiker and a maker of yummy foods that warrant a well-designed table and the perfect beverage pairing. Ultimately, all of my passions involve fostering deeper connection, nourishing the mind and body and adding a little more beauty to this vibrant city I love to call home.

Curator Newsfeed: September 2017


It is officially fall, but we're hoping the sunshine will stick around a bit longer! Whether you're ringing in the new season by sipping on a pumpkin spice latte or finding the perfect Halloween costume, take a second to collect a few ideas on healthy school lunches, fall fashion trends, new additions for family game night and dining experiences you can't miss - all courtesy of our clients! 

Client Coverage: 

5 clever ways to get kids excited about healthy eating before they sit at the tableCool Mom Picks

Our Ultimate Guide to (Healthy!) School LunchesHello Glow

OMG, (Back-to-School) Shoes!, New York Family

Fall Fashion: Chooka's Cute and Affordable Rain BootsSeattleite

Delta Sky Club at Sea-Tac Airport Takes off with new addition of Microsoft devices and technology, Geekwire

Starting with Soil is a fun app to teach kids about Organic Food!, Socal City Kids

Sonoma County's 2 Tread opening on Sept. 20, North Bay Business Journal

Reimagining retail up and down the Peninsula, Palo Alto Online

PalisadeSuited Soor

10 Super Cute Halloween Costumes Your Kids Can Wear All Year Long, Working Mother

15 Fun Board Games For The Family, Bustle

Palisade is Celebrating 25 Years of guests favorites with a 4-course meal, KING 5

Sonoma Fashion Finds for Fall, Sonoma Magazine

2 Tread Brewing Company Finally Rolls into Santa Rosa, Sonoma Magazine

{Favorite Fall Trends}, Stoneridge Shopping Center, Raspberry Glow

Last, But Not Least - Meet Our Final Fall Intern, Kate!


Hi everyone! My name is Kate Ryles and I am a fall intern here at Curator. I am a junior at the University of Washington majoring in Communications, and I am highly interested in social media and writing. I am so excited to join the Curator team this quarter and to gain more real world skills in Public Relations.

I grew up in the Bay Area, but I have quickly become a Seattleite over the past two years. I chose to go to school in Seattle because I wanted a change of scenery and to attend a big school, but I didn’t want to go too far from home. I try to take every opportunity that comes my way to be involved on campus because I’ve learned it’s the best way to make such a big school feel a bit smaller. A few groups I am a member of include the student senate, the PR club and Alpha Delta Pi sorority. Attending such a big school can be overwhelming, but also gives everyone the chance to find their niche, and I love being surrounded by so many opportunities to get involved and try out new things.

In my free time you can usually find me out and about. Whether I’m going to a Husky football game, running on the trails next to campus or going out to eat with friends, I’m always exploring. On days when the rain doesn’t permit going outside, I’ll probably be binge watching Grey’s Anatomy or Scandal in my fuzzy socks. I also love to travel and will be spending a quarter in Barcelona this spring, so I’m crossing my fingers my high school Spanish classes will pay off. Growing up in California conditioned me to love sunshine, so I have no complaints that I’ll also be living just a few blocks from the beach! I’m thrilled to be learning from an experienced and driven group of people at Curator and am looking forward to all that’s ahead this quarter.

Fall and Interns Have Arrived: Say Hello to Megan!


Hey, everyone! I am Megan and currently a senior at the University of Washington studying Communication. When I initially heard about the PR industry, I wasn’t sure what exactly it was, but I had a feeling I should learn more about it. After completing an Intro to Public Relations course, I became intrigued at what else was possible in the world of PR.

Originally, I’m from the Bay Area, but ended up in Seattle (technically Burien) when I was five. Although I love spending summers in California to soak up some sun, I love the Seattle rain, unlike most Seattleites! One of the things I like most about Seattle is the accessibility of Starbucks – there’s usually one within a block of wherever you are.

As an intern at Curator, I’m most excited to gain real world experiences at a firm, develop more of my writing and pitching skills and learn how to keep up with the evolving trends in PR. When I’m not in the office, I’m a full-time student, part-time receptionist at a hair salon and always looking for more opportunities that will further my knowledge of communication-related industries. Work aside, I am usually shopping at Sephora, hanging out with my dog and cats, discovering new spots in Seattle with my friends and beating my own personal record of Netflix binge-watching (currently: a 13-episode season watched in one day.)

School's Back And So Are Our Interns - Meet Gillian!

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Hello everyone! My name is Gillian Potts, and I am a second-year at Seattle University where I’m studying strategic communications with a minor in psychology. I am beyond excited to be kicking off my academic year with Curator! Working at an agency like Curator as a second-year was something I knew would take work, but I’m ready for anything and everything that gets thrown my way.

I was born and raised in sunny Phoenix, AZ, so I guess you could say I traded my shorts for a slicker. Even though it might be cold and rainy 80 percent of the time, I am a firm believer in iced coffee, sundresses and always having a pair of sunglasses on my head. Regardless, I still love the rare snowstorms that come Seattle’s way in the winter!

If I’m not at Curator or in class, you’ll probably find me working at the Space Needle as an elevator operator, watching Netflix with my girls or looking for new restaurants to try. I can’t wait to see what this year brings for me, and I’m more than happy to be working with an awesome team at Curator!

Curator Newsfeed: August 2017


While we're soaking up the final days of summer, we're also pulling in some great coverage for our clients. Take a look and find out more about back-to-school fashion and savings, organic food education and new Seattle store openings! 

Client coverage: 

Back-to-School Trends and Savings in Sonoma County, Sonoma Magazine

Starting with Soil, Small Fry

Back to School - The Happiest Time of the Year, It's Fitting

Delta Launchpad, The Stranger

Back to School Shopping at Santa Rosa Plaza, Whiskey & Lace

Nutrition App, Austin Family Magazine

Mutts and Models strut the runway at Santa Rosa Plaza, The Press Democrat

Can back-to-school shopping season be a salvation for Bay Area malls?, The Mercury News

10 Places To Find Healthy Food At The Mall, Obsessed by Portia

Ollie Quinn, Sort of Style

Monarch Dental of Dallas/Fort Worth Offers Savings To Families Who Donate School Supplies, The Dallas Post Tribune

Sneak peek: Henry's Tavern set to open in Bellevue (Photos), Puget Sound Business Journal

Back to School Shopping at The Shops at Mission Viejo, Cupcakes & Cutlery

Henry's Tavern to open in Bellevue's Lincoln Square South, Bellevue Reporter

2017 Hop Harvest at Goschie Farms with Pyramid Brewing, Brew Public

Fall Fashion Trends, Lifestylest

Off the Clock Profile #10: Karl Moehring, Seattle Business Magazine

Expectations vs. Reality: What an Internship in PR is Really Like

From the beginning, I knew my internship with Curator was far from what I expected. I didn’t spend my days running errands around the streets of Seattle or brewing endless pots of coffee. Spending my summer with Curator made waking up at 7 a.m. well worth my time. I was more than an intern, I was part of a creative and collaborative team.

As I say goodbye to Curator, I want to break down my initial expectations for my first PR internship and compare them to what I actually experienced. Hopefully, it'll encourage you to intern for a PR agency and, if you happen to live in the Seattle area, intern for Curator. I promise you'll gain a wealth of knowledge you may not get elsewhere!

Expectation: I'll be spending each day doing the same “busy-work.”

Reality: While I did spend time every day on simple tasks like tracking media coverage, I spent the bulk of my days tackling new projects and tasks that directly impacted and benefited our clients. The PR industry is ever-changing and that was reflected in my internship because no two days were the same. I had to be ready to embrace constant change and willing to take on high-level projects I had no prior experience doing. As a result, I was able to do so much more and touch numerous client accounts. I wrote press releases and media alerts, researched influencers, crafted social media recommendations and created editorial calendars--and I'm only scratching the surface here. I could list many more projects.

Expectation: My co-workers will be too busy to give feedback or answer my questions.

Reality: Just because you're an intern, doesn't mean you aren't important to the team or have a voice in the room. The office is incredibly collaborative. Everyone is constantly communicating and working with one another to get deliverables out the door, while investing time in each other's career growth--including mine. With every project or task I was given, I was able to openly ask questions and my co-workers happily answered. With every project I completed, I was given feedback and constructive criticism, which helped me better understand my weaknesses and how to turn them into strengths.

Keep in mind, the PR industry is extremely detail-oriented, so having a group of individuals willing to share recommendations and feedback on work is incredibly important and the best way to improve your skills. 

Expectation: I will be spending the entire day writing press releases.

Reality: While the PR industry is writing-heavy, I wasn't solely writing media materials. Now, don't get me wrong. I wrote my fair share of press releases and media alerts, but I spent the majority of my time completing other writing assignments. From crafting calendar listings to editorial calendars, I touched so many different projects, which taught me how to write professionally, craft creative content and change my voice to best reflect the client I'm writing for and better connect with the intended audience.

I’m so incredibly grateful to have spent my first internship with Curator. I've never been surrounded by a harder working group of individuals. At the end of the day, I'm glad this internship didn't meet my expectations because I wouldn't have gained the knowledge, experience or skills I'm now taking back with me to San Diego. I'm happy that I'm able to walk away with more real-world PR experience than I could have ever imagined. Thank you, Curator!