You may have seen us tooting the horns of our newest clients on social media, but we wanted to officially share Curator’s amazing new lineup of clients, including Pyramid Breweries, Washington Shoe Company and Utrip. Get to know these brands, the work they do and how we are supporting them!
We are toasting with Pyramid Breweries after the Pacific Northwest brewery signed an AOR (agency of record) for Curator to manage the brand’s overall communication and public relations strategy, including the launch of a fresh brand aesthetic this spring. We are pretty excited for this partnership, and it doesn’t hurt that their Apricot Ale is an office favorite.
We recently became the AOR for Whole Kids Foundation and Whole Planet Foundation, two of three Whole Foods Market foundations. Whole Kids Foundation supports schools and inspires families to improve children’s nutrition, while Whole Planet Foundation funds microcredit loans in communities where Whole Foods Market sources products. We will build media and influencer relationships for both organizations while managing public relations strategy around multiple fundraising campaigns and events. We are honored to partner with organizations doing such important and impactful work.
We also extended our contract with Seattle-based apparel company, Ably, following a successful Kickstarter brand launch campaign which garnered more than $500K from 4,900 backers, as well as 119 million social and earned media impressions. Ably apparel, the first of its kind to market, is activated with proprietary technology called Filium, allowing it to be stain and odor resistant, as well as ecologically friendly. If you’re an athlete, parent, messy eater or just someone struggling to find time to shower, this clothing line was made for you.
Utrip, a virtual concierge service that creates day-by-day itineraries according to your interests, budget and travel plans, hired us in January to drive media outreach to business, technology, trade and consumer publications, as well as social media engagement. As much as our team loves to travel, this company is a natural fit.
If you’re a Seattleite, fashionable and functional rain boots are a non-negotiable and Washington Shoe Company is our go-to. The company extended its contract with us after we successfully increased brand recognition through local media and social influencer collaborations. Our focus is on seasonal, consumer-centric media and influencer relations.
We initiated work with Orchard Nursery & Florist in the Bay Area to reposition Orchard as a product and knowledge destination for young gardeners, redesigning the company’s website and debuting a new blog platform to inspire readers, while building a strong sense of community. Orchard has recently expanded the scope of work to include local media outreach. It’s just an added bonus that we get to look at stunning photos of flowers and greenery, while learning some tips from professionals on how to keep air plants alive, because contrary to what their name might indicate, they need more than air.
After a company game night filled with laughing out loud (true story), we teamed up with Sway, a party game created by two Seattle-based entrepreneurs. Sway hired us as the brand’s AOR to promote the game locally and nationally, introducing Sway to the party game industry.
For more information on these brands, check out their websites, social channels or our weekly newsfeed!