We completed our first international seminar in Mexico this week – Small Budget, Big Results. I loved the makeup of participants in the room. We had everyone from hotel PR people, restaurant owners, travel agents to just pure social media enthusiasts. The seminar was in Ixtapa-Zihuatanejo, and by way of full disclosure, we represent the region’s tourism board where we’re partnered with DDB to develop a brand campaign for the region as well as producing the Food & Wine Festival in Ixtapa Zihuatanejo with FOOD & WINE Magazine in March of next year. But here’s what I loved the most. Question after question centered on strategies they could each be doing to raise awareness – not solely of their brand – but of the region. It was refreshingly ego-less. We brainstormed as a group ways they could support each other to:
- Amplify their social media presence as a group
- Create a level of cohesion but also support their individual brands
- Curate the experience of their region for a potential traveler
A high tide raises all boats, indeed.