Audrey Klacker is one of Curator's 2015 summer interns. To learn more about Curator's internship program, click here.
Growing up you are always asked about the future; what career you want, what college you’re going to attend, how you’re going to get there, etc. Well, after a couple years of flip flopping between possible career paths, around the age of 13 I figured out I wanted to pursue a career in the communications field, and later that developed into a more precise path of public relations.
There are a lot of things I love about PR, but these are the top reasons I’m choosing a career in the PR industry:
From the people you work with, to interactions on social channels, there is an air of positivity in the PR profession. Working in PR, people all want the same thing, and that’s to have a positive impact. I love being able to get creative and think strategically about how to help a client put their best foot forward. Even the smallest thing, like seeing someone tweet about what you pitched to him or her, is very satisfying.
You never stop learning
I can honestly say I have learned at least one new thing every day I have worked at Curator (usually it’s much more than one). You learn things you never thought you would be knowledgeable about. In PR you always have to be aware of what’s going on in the world, big or small, which means doing your research and keeping up-to-date on media/culture.
Everyone can benefit from PR
There’s not a brand or company that can’t benefit from the magic of PR. This means as a PR professional, there are endless opportunities to work toward something you’re passionate about. You love fashion? Work for a clothing brand. You like music? Work with a record label. You want to help people? Promote a non-profit. The ability to merge one of my passions and PR is a huge reason I am drawn to the industry.
It’s always changing
When I tell people I want a career in PR, the usual response is “So, what do you actually do?” Ummm, everything! That’s a tough question to answer because no two days in the PR world are the same. You are always working with different people, different projects, and different stories. There are so many possibilities and ways to thrive. PR is fast-paced and exciting. I love the variety.