10 Blossoming Fashion Trends to Replicate this Spring

cowboy boots

To those who eagerly await the golden glory of Spring, we have bad news. Last week, Punxsutawney Phil, the legendary groundhog of Pennsylvania, emerged from his hole only to catch sight of his shadow. This year, we’ll have to suffer through another six weeks of winter before we can rip off our winter coats and throw on our cowboy boots.

Yes, you heard right! C-O-W-B-O-Y B-O-O-T-S. According to fashion industry buzz, cowboy boots are predicted to make a comeback this spring as well as ‘60s floral print and ‘90s Matrix sunglasses. Don’t believe us? Just look at recent photos of Bella Hadid, RiRi, or, our favorite spring breaker, Selena Gomez.

Starting to sweat because your current wardrobe consists primarily of oversized sweatshirts and fuzzy socks? Don’t worry. We have you covered. To make your life easier, we have compiled a short, simplified list of industry trends to help you kick-off the start of Spring!

  1. Lavender. Not millennium pink. Lavender.
  2. Clothes. Who even needs them? Throw on a tulle skirt or dress over your undergarments, and you should be fine.
  3. Looking for something a little more durable? Try pairing a transparent, plastic coat with matching Lucite shoes and/or a clear handbag.
  4. Denim! Denim! Denim! (Dark) Denim everything.
  5. Need a little more pizzazz? Show off fun and daring prints this Spring! (e.g. patriotic stars and strips, shimmer and art-infused prints).
  6. Let loose with feather and fringe adorned garments, jewelry, shoes, and purses!
  7. Embrace the sun by following Kim K.’s lead. Buy yourself a pair of must-have cycling shorts.
  8. Or, for a more conservative day-look, try out a utilitarian jumpsuit.
  9. For those brisk spring mornings or chilly evenings, sport windbreakers, parkas, or anoraks.
  10. Go big or go home! That’s our motto when it comes to accessorizing. Be bold this spring, and flaunt statement pieces, such as straw hats.


P.S. These are some honorable mentions we loved: industrial-grade rubber apparel, ruching, asymmetrical necklines, fanny packs, black and white polka dots, white tank tops/pantsuits, puffy shoulders

Throwback Thursday: Curator’s retro back-to-school photos

The first day of school is the most important day of the academic year for many students, with kids and teens painstakingly planning what to wear. We’ve all been there!

Earlier this summer one of our fav clients, Simon Malls, launched a throwback back-to-school campaign encouraging shoppers to ‘find your style’ while reflecting on their past first days of school and the outfits that were the height of fashion in previous decades.  

This got the team at Curator feeling nostalgic for our yesteryears. From kids’ wear to young adult style, today’s school fashion is throwing back to the 70s, 80s and 90s. Luckily, those were the decades we were coming of age!

These are some time capsules of the fashions that the Curator team was strutting down the hallways of our schools. 



Ann Marie

Ann Marie





Erin (left)

Erin (left)



To share your most memorable back-to-school photos, use the hashtag #tbtbts (Throw Back Thursday Back To Simon) to reminiscence about the days gone by.  

Crave Fashion Industry Co-Storm: Key Insights and Takeaways

The fashion industry can be a tough one to tackle. Whether you own a blog, work for a PR agency or are starting your own clothing line, we all face similar challenges. To face some of these head-on, various people from across the Seattle fashion scene met at the Crave Co-Storm to brainstorm solutions.

A co-storm is a think-tank style session where small groups discuss industry issues with one another and brainstorm strategies to solve these problems. Co-storms help us understand that sometimes we need help from others to recognize solutions we can’t see on our own.

While I learned a lot from my first co-storm, there’s one key takeaway that I plan to apply to my professional and personal life: there is a power and benefit in brainstorming with others.

Although it seems like a simple task, we often forget the impact others have on our ability to think creatively and make decisions. In today’s day and age, we strive to accomplish things on our own but, by doing so, we’re only shorting our potential success.

Don’t get stuck overthinking things. Instead, pick people’s brains and ask for their opinions. But here’s the challenge: seek individuals who don’t work in your office.

While brainstorming among your co-workers is great, it can be more helpful to get a fresh set of eyes on your work. Ideas can get stale and someone who’s not familiar with your work may pick up on something you couldn’t see, ultimately fielding new questions that will direct you back to the right path.

I was able to experience this first-hand through the Crave Co-Storm. Speaking with different fashion-focused individuals, gave me the opportunity to gather thoughtful feedback from people who understand the complexities of the fashion industry, but from a different standpoint – one that isn’t PR related. Not only will you get fresh ideas, but may also receive direct feedback from individuals in your potential target audience.

So, the next time you’re in a creative rut or struggling with a project, reach out to others in your community. Meet up with a friend or, if you’re in Seattle, sign up to attend a local co-storm. Hearing different perspectives can make a huge difference in the outcome of your work. In the end, we all depend upon each other and one fresh outlook can open our minds to an influx of new ideas. 

Trending: Fall Fashion

Believe it or not, Fall is just around the corner. Whether you're preparing for back-to-school, or just looking to refresh your wardrobe in time for the changing of the seasons, you'll want to be up to speed on the latest fashions hitting the runway. Neiman Marcus at Fashion Valley, a Simon Mall, hosted a trend luncheon this afternoon to showcase the best of Fall fashion, with looks that will help you turn heads this season.

Check out some of the top trends below:

Folklorica - Fringe, lace and patchwork invoke a '70s vibe this season.

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Backpacks- Hands-free is the way to be, especially when paired with a sleek hoodie.

Full-Bodied Reds - Crimson, carmine and claret, oh my!

Alternate Suiting - Be bold and choose mixed patterns for a new approach to work wear.

Go Green - Shades of olive, loden and teal are all the rage this season.

The Last Layer - Top off an outfit with a poncho, duster coat or cape to stand out.

White Out - Winter white with black accessory accents makes for a cohesive look.

The Flared Leg - Flares are back in a big way and look amazing with a chunky heel.

Velvet for Daytime - Why wait for night to make a statement?

The Saddle Bag - This is the "it" bag of the season, and another throwback to the '70s.

Seeing any other trends that will be hot for Fall? Share them with us by tagging us on Instagram (@curatorpr).







What’s Trending: Spring Style

Spring is here, and that means it’s time to do some Spring closet cleaning and freshen up the wardrobe. Luckily, I was invited to check out the season’s latest trends at Neiman Marcus Fashion Valley during their official Fashion Must-Haves luncheon for Spring 2015. 

After being greeted with lemonade and beautiful blooms, Neiman Marcus Style Advisor Alex Yanez took the group through a fashion journey, showcasing the hottest trends of the season, detailed below:

The New Bohemian

Think new-age gypsy with a mix of boho blouses and tunics, distressed denim and embroidery. The maxi dress is also back in a big way.


Fringe details on everything from skirts to bags and jackets are in this season.

Spice-Market Colors

Spice up spring with colors like cayenne, paprika, saffron and sage.

Summer Suede

Lightweight suede for apparel and accessories can add luxe to a Spring look.

Flat Sandals

Not my personal favorite trend since I need my heels, but flattery appears to get you everywhere this Spring.

Long, Layered Necklaces

Layering different stones and metals helps to tie together a Spring outfit.

The Bucket Bag

Versatile, yet functional, this bag can carry it all, and still look on-trend.

All Whites

Crisp and clean, all-white outfits with golden accents are sure to turn heads. You can mix shades of bright white to sandy beige too.

Mix, Don’t Match

The interplay of different prints, patterns and textures can make for a knockout look.


Sleeveless Jackets

Sleeveless jackets give off a cool vibe, while keeping you cool at the same time.

Coming Up Roses

Rosy cheeks, pale pink lips – all perfect for spring beauty!


What’s trending on your fashion must-have list? Tweet us @CuratorPR!

Fall Trends Hit the Runway in San Diego

Last week marked the official arrival of fall, and that of course means it’s time for a wardrobe makeover! It’s finally cooling down a (teeny) bit in SoCal, so it was only fitting that Curator client Fashion Valley, San Diego’s premier retail shopping destination, marked the stylish arrival of the season with its annual Fall Fashion in the Valley runway shows.

Fall fashion took center stage at Fashion Valley, with a showcase of the latest trends from retailers like AllSaints, Halston Heritage, HUGO by Hugo Boss, Joe's Jeans, Scotch & Soda, Ted Baker, and more.

Check out my Top 3 personal favorite trends from the event’s two runway shows below:

Capes  (C. Wonder)

The cape is the new statement piece for fall, perfect over a holiday dress to add a bit of polish to your evening wear, or even with jeans to add some class to a more casual look. This one from C. Wonder is adorable with the polka dot silk shirt.

Leather (AllSaints)

Leather accents are back this season, and can be seen in everything from leather skirts, boots, jackets and even jean details, including these looks from AllSaints. This season, colored leather is a new take on this classic fall staple too.


Rockin’ Red (Halston Heritage)

Red in all hues is a great statement color for the season, especially when worn head-to-toe. This evening-inspired look (perfect for a formal gala or holiday party) from Halston Heritage lit up the runway last week.

In between the runway shows, attendees got an up-close demo of ArcoYoga, presented by the newly opened lululemon athletica store at Fashion Valley. If you haven’t heard of AcroYoga, prepare to be impressed! It’s a blend of yoga, acrobatics and performance arts.

The event also gave guests a chance to kick off the season of giving, with the holidays just around the corner. In support of Rady Children's Hospital – San Diego, shoppers who made a $10 donation to the organization received a Fashion Pass to get their shop on, with special savings throughout the weekend.

Fall Fashion in the Valley also kept guests entertained with in-store parties, exclusive discounts, and interactive pop-up makeup, styling and fitness demonstrations. The Beauty Garden area, located near Hugo Boss and Chico’s, treated fashionistas to mini makeovers from Sephora, dry bar hair styling from Carlton Hair Salon & Day Spa, and hand treatments and skin demonstrations from Kiehl’s Since 1851.

The first 250 attendees scored swag bags, and one lucky shopper won a $500 Simon gift card and makeover styling session with Fashion Valley’s new team of personal shoppers.

Thank you to all the amazing shoppers, media and bloggers who came out to support!