If you host your own blog, you can already syndicate each post on platforms like Medium, Tumblr, and LinkedIn. Now that Facebook has updated its Notes tool to be more blog-like, you’ve got another, and potentially a more powerful one.
Why syndicate? It’s kind of like atomizing your content, but my rationale is that it gives a post more chances to thrive. Personally, I have more Twitter followers than I do blog readers, and I get more interactions on Facebook than I do on Twitter.
The cool thing is, now that Facebook has upgraded Notes, I’ve got at least five “big” places to post content:
- This blog
- LinkedIn (using their Notes-like blog feature)
- Facebook Notes
Even if one of my posts doesn’t go supermegaviral, the aggregate readers I get from all those places are far greater than what I’d get on one of those platforms alone. And the way Facebook’s algorithm works, if I can get the ball rolling on just one post, I can stretch my audience to more—and arguably more relevant—people (re: friends of friends).
I’m not one to blast all my content everywhere, all at once, but I’m interested to see how Facebook Notes could help increase reads on my Facebook-focused and personal posts.
This post was originally published on Facebook Notes.