The Curator News Feed: December 13, 2013

This week, we read up on Target's new Pinterest-powered "Awesome Shop," learned how music can affect how we see faces, and laughed along at Ron Burgundy's latest antics to promote the new Anchorman movie, among other thought-provoking and amusing picks. We hope you enjoy reading, listening and watching our links as much as we did. Because Who is Perfect?, Pro Infirmis. A powerful project for international day for persons with disabilities. Because who is perfect? -- Shawn

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WestJet Christmas Surprise Will Make You Believe in Santa, Mashable. Well done, WestJet. Well done. -- Jennifer

'Anchorman' Ron Burgundy, Robin Thicke Duet Christopher Cross' 'Ride Like the Wind' There has been some fabulous marketing around the premiere of the Anchorman sequel (debuting December 18), soundtrack included. I think this link is best teased with my favorite quote from the Robin Thicke & Will Ferrell cover for the film's soundtrack: “That’s right folks, when Ron Burgundy rides, he rides like the wind...Not like a Subaru or golf cart — like the God-darned wind.” -- Chelsey

The 'Busy' Trap, New York Times. If you're too busy to read this, then you should make some time. -- Megan

Wine Group Sends One Hell of a Direct Mail Piece to Sommeliers Nationwide, AdWeek. You all may remember that more than a year ago, we pitched the Washington Wine Commission. They renewed with the incumbent and here's the result. A toast to them. It's good work. -- Dan 


Tea Is Served: ‘Downton Abbey’ Food Truck Rolls Into N.Y.C., People. Downton Abbey fans in NYC got a little taste of what's to come in season 4 (on next month) as the Downton Abbey "Tea Truck" made its way around the city this week. Love this idea and wish the posh truck made a Seattle stop! -- Chelsey

The Surprising Science Behind What Music Does To Our Brains, Fast Company. I thought this article on the science behind what music does to our brains was fascinating. We all know music affects certain things like work, creativity and exercise, but did you know music can affect how we see faces, predict our personalities, and how safely we drive? -- Maria

Target Experiments With A Pinterest-Powered Online Storefront, Dubbed The “Awesome Shop”, Tech Crunch. Pinterest has proven to be an excellent traffic driver and sales tool for brands with an online shop, and some are learning how to really capitalize on the opportunity to shorten the distance between pinning and shopping. For a great example, check out Target's "Awesome Shop," a Pinterest powered e-commerce site that cleverly marries pins and purchases. -- Matthew


Gap Initiates First Instagram Direct Campaign, Fashionista.comIn the game of social media there's no sitting around when top apps share their newest updates. I have to give props to teams who experiment with new features to find what works for their audience. With Instagram's Direct addition this week, Gap is one of the first to make a big splash with this exclusive for their followers. -- Brooke

HBO: Roast Joffrey, Creativity-Online. Today, HBO launched a campaign to#RoastJoffery, the "King of Thrones" young evil king. What a smart way to interact with and capture this conversation on Twitter, especially after the "Red Wedding" scene in the finale of Season 3, where several of the show's most-loved characters were killed unexpectedly. -- Maria

Kyoto Entrepreneur Saved 13 Stray Kittens And Turned Them Into A Popular Business, Business Insider. With so many unique and almost crazy companies popping up today, it's starting to seem like you can turn almost any idea into a profit. But, maybe there's something to that. This article features someone who has helped develop the "cat cafe", growing a successful business while helping stray cats at the same time. Now I want to see this with puppies! -- Annie


Pantene Powerfully Breaks Down Every Sexist Workplace Stereotype in One Ad, Time. A bold ad from Pantene Philippines aimed at breaking down the double standards men and women face in the workplace. Do you think it served its purpose in combating stereotypes? -- Noelle