Curator News Feed: September 13, 2013

We're staying away from ladders and black cats this Friday the 13th, so we had some extra time to seek out our best links of the week--read on for social media at New York Fashion Week, Chipotle's latest animated short film, the latest Harry Potter spin-off and more. Have a happy weekend, all!

Via AdWeek

3 Marketing Lessons an Intern Taught His Agency Before Starting, PRDaily. While this approach is certainly not sound for every industry, this guy made a huge splash with his agency before they even hired him. As the article states, he could turn out to be a trainwreck... or he could be totally amazing. My guess is he's anything but boring. Props to you, John Donahue. -- Megan

Social Media Use Swells at New York Fashion Week, AdWeek. There are two things I geek out over: social media and fashion. You can only imagine my excitement when the two come together for the glorious fashion week season. Fashion week started as an exclusive preview for the industry's top executives and celebrities but it's because of digital capabilities that bloggers and viewers on social media have a front row seat of the runway. Check out the round up of how brands are incorporating this trend into their shows. -- Brooke

This Extra Gum Commercial Will Probably Make You Cry, Huffington Post. We've been seeing a lot of brands tapping into the emotions of their audience's lately, and it's working, working well. Last week Paul shared the new Guinness ad and this week I stumbled upon this new ad for Extra gum. Both examples are powerful, simple and in my opinion set themselves apart from other brands in their respective categories. I'm a big fan of these campaigns and am interested to see what other brands might follow suit. -- Chelsey

Macy's: Marketers Should Defend Data Use But Show Restraint, AdAge. Just because you can doesn't mean you should. Good points about data, relevance and privacy from Macy's exec. -- Dan

IKEA Ad Shows the Infinite Potential of a Single Chair, PSFK. How do you tell an inspiring, funny -- dare I say anthemic -- story about a metal folding chair? IKEA found a way. And it's the best thing I've seen all week.-- Ann Marie

J.K. Rowling to Pen 'Harry Potter' Spinoff Screenplay, Mashable. Did the Harry Potter series blow your mind? If you want even more wizardry and witchcraft, you'll be as thrilled as I am about J.K. Rowling's announcement to pen a "spin-off" screenplay for her 'Fantastic Beasts and Where to Find Them' book with Warner Brothers. It's definitely going to get criticism, but I'm still pumped. -- Maria

New Technology From Disney Research, Touch The Ear, Then They Can Hear, Core 77. I have only one word for this post. SCIENCE! -- Shawn

via Chipotle

The Scarecrow, Chipotle YouTube. Go Chipotle! -- Shawn

'Star-Trek'-Inspired Teleportation Prank Fools Shoppers In a Mall, Design Taxi. BlinkBox is at it again with another brilliant stunt. (You may recall the giant dragon skull they set up on a beach in England to promote Game of Thrones a few months ago.) This time they teamed up with an illusionist (queue The Final Countdown) to convince mall shoppers that transporter technology had finally arrived to promote Star Trek Into Darkness. The shopper reactions are priceless. -- Matthew

Twitter IPO Will Come Sooner Than You Think, CNN Money. We knew this was coming, but it came a little sooner than we thought! Twitter files for an IPO this week, and so far the conversations (on Twitter, of course) aren't all too positive. -- Annie

Disney Encourages Kids to Play Games in the Theater During "The Little Mermaid," Yahoo. Interesting stunt to promote Disney's re-release of the The Little Mermaid (my fave Disney movie by the way). Disney is actually encouraging children to take part in a Second Screen Experience by allowing them to bring along their iPads and play with an app during the screening that allows viewers to interact with the movie. I don't know how well this will be received, as it's such a radical change from the movie-going experience most of us know and love today. What do you think, will it be a distraction? (note: "Under the Sea" is now stuck in my head). -- Noelle

Voyager Captures Sounds of Interstellar Space, NASA on YouTube. You may have heard NASA officially announce this week that the Voyager 1 space probe became the first man-made object to reach interstellar space last August (it took them about a year to confirm). Well if that wasn't awesome enough, this will absolutely blow your mind and possibly creep you out completely: While it was out there, Voyager recorded "sounds." They're actually vibrations in the interstellar plasma that Voyager has passed through (there are no sounds in space), but they exist at a frequency that, if run through an amplifier, can be heard by human ears. Click this, and you'll be among the first humans to have ever heard transmissions from interstellar space.  -- Paul