Curator News Feed: September 6, 2013

As we close the book on another week Curator, it's time to reflect on what news caught our eyes as of late: per usual, we've got quite the variety (Lisa Frank's exclusive interview, free hotel stays thanks to your Instagram following, the future of the press release, and more) so kick back and relax with some enlightening reading and enjoy. Have an article to share of your own? Let us know in the comments. via Mashable

Man Buys Promoted Tweet to Complain About British Airways, Mashable. This may be a first: A disgruntled customer sponsored a tweet for $1000 to complain about British Airways. Getting twitter-bombed or receiving a flood of complaints on a company Facebook page is one thing, but this is something else entirely. Regardless of how much this guy spent on the tweet, British Airways will likely pay more in terms of PR cleanup costs. -- Paul

Instagram Hotel Indulges Guests' Social Media Obsession on Vacation, PSFK. Have more than 10,000 followers on Instagram? That just earned you a free night stay at a hotel designed around my favorite platform! There's even a special spot for guests to take selfies. Next on my must visit list! -- Brooke

Is it Finally Time to Bid Adieu to the Press Release?, HubSpot. Interesting take on the press release. Is it dead? Should it be? Good read for PR pros and clients about the value of press releases in today's digital age and other (maybe more valuable) ways to get the news out to your key audiences, including media. -- Dan

The Power of Together: Co-Pilots, Petco on YouTube. Absolutely love this new ad campaign from Petco and their agency Vitro. Such a smart concept and simple message that means so much to so many. I think I speak for all pet lovers when I say they nailed it. -- Chelsey


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"The World of Lisa Frank," a Short Film, Vimeo. OK, I have two links this week, mainly because this was too good not to share and we were just talking about school supplies (Dan, Lisa Frank binders > Trapper Keeper, just saying). I'm totally fascinated by how mysterious she is, I had no idea and now I really want to invest in some Lisa Frank office supplies. PS anyone else catch the awesome Mila Kunis cameo!? -- Chelsey

What Google's 'In-Depth' Articles Means for Your Content Strategy, HubSpot. Recently, Google introduced “in-depth articles.” Now, you’ll see a handful of long-form articles at the bottom of your search results. The developer behind the update said of the change: “in addition to well-known publishers, you’ll also find some great articles from lesser-known publications and blogs.” So far, my observation is that most in-depth articles are coming from large, reputable publishers, but I am looking forward to seeing this shift toward the latter part of his statement which will favor valuable content from smaller pubs. Definitely a big change to pay attention to for both PRs looking out for their clients and journalists alike. -- Megan

Touching Guinness Ad Has a Surprising Twist, Mashable. I really like how Guinness surprises the viewer at the end of this ad. What starts out as a cliche, video-version of a motivational calendar, turns into a great message about friendship and character. -- Matthew

Warehouse Invites U.K. Customers to Style Its Ad Campaign, Ad Age. We're seeing a lot of success with campaigns that involve the consumer in a bigger way. The Brooklyn Brothers challenged their audiences to style its ad campaign, linking together fashion, digital and the consumer experience in a meaningful way. -- Annie

Buzzfeed Moves Into Profit, The Guardian. Interesting article on Buzzfeed founder John Peretti's vision to make the social-based site one of the biggest on the web within a year, now that the company had turned a profit. Is this the future of journalism? What do you think? -- Noelle