The Curator’s News Feed: October 5, 2012


It’s that time again for us to share our favorite links of the week. For your viewing and reading pleasure we are bringing you everything from Oreos’ new look and Seattle police on Twitter, to Facebook’s latest milestone and more! However, the most teasing link this week is the video from the Italian winery that our very own Julia McGavran is visiting this week. Needless to say we are just a tiny bit jealous. Salud!

Cordero di Montezemolo. I'm away wine tasting in northern Italy, so I thought I'd leave you with this video of one of the wineries we're visiting. Such a beautiful region! – Julia

Breast Cancer Awareness, Mashable. October is Breast Cancer Awareness month and it’s getting harder to miss thanks to the boost in exposure and support from many brands and companies. Go pink! – Chelsey

When a campaign becomes more than you planned, PR Daily. It has been fascinating to see how Oreo and its consumers have reacted to the end of the “Daily Twist” campaign. When a campaign become more than what is was intended, should marketers rethink its end? – Matthew

Seattle Police Tweet-By-Beat, Media Bistro. One of the most useful Twitter accounts from my days as the voice of @KIRO7Seattle was the Seattle Police Department's (@SeattlePD). Since I also wrote original copy for the website during breaking news situations, the account was often the first place I'd get official confirmation of chatter I heard over the police scanner. Last week, the SPD took things a step further and rolled out "Tweets By Beat" -- Twitter feeds that pump out raw police report information for each precinct in the city. You can see a full list of the city's precincts here: or punch in your address to find your precinct here: You can read more about the conception of the project and some of the guidelines that shape the various precincts' tweets over at AllTwitter. – Paul

Worldcam.This is a pretty addicting and fun mash up of Instagram and foursquare. Could be interesting to explore how people document news events around the world in real-time. – Shawn

From Hamsters to Wizards, Weirdness that Succeeded, New York Times. In honor of Advertising Week that began last Monday, I thought it would only be appropriate to look at some of the bizarre advertisements and marketing messages that actually worked. This is a good reminder to all of us that in order to succeed, we need to push the envelope. I love the quote in this article from Joshua Dean, senior brand manager for Axe, “if you never had a flop, you’re not trying hard enough.” While it’s important not to have too many “flops,” it’s equally important to at times stray from our comfort zone and test ideas that scare us. – Annie

Facebook Reaches One Billion Users, CNN Money. With all the talk this week about the Presidential debate, the KitchenAid fiasco (and recovery) on Twitter and more, people might not have noticed a milestone – Facebook hitting 1 billion users. I wonder how many are also friends with Tom. (Come on, it’s not that obscure of a reference). – Dan