Long holidays, like this Fourth of July weekend, usually mean your brand's social pages will see a decrease in activity. People leave the office, or their routines, and alter their habits, and you'll almost always notice a dip in engagement.
It happens to everyone and it's not the end of the world. There are a couple things you can do, though, to keep your social pages visible, relevant and effective during breaks.
Make something old, new
One of the easiest things to do is reach back in your content archive and find something interesting to share with people a second (or third) time. To keep it fresh, change the way you share it. For example, if you recently shared a link on Facebook, post it with a really great photo this time. On Twitter, maybe rewrite the tweet and include different hashtags. Little things like that can make people view your content in a whole new light.
Reverse the flow
This infographic from Constant Contact contains a great tip: On days when you know activity on your page will be low, don't bother with posting as much -- comment on your followers' posts instead. You should be doing this every day anyway, but it makes sense to focus on it 100 percent on the days when few people are responding to your original posts.
Do you have any special tips or tricks for posting during holidays? Tell us in the comments.