Being a good social media brand manager is all about establishing effective habits and keeping up with them. The latter part can get tricky when you’re juggling multiple accounts across multiple brands and working to churn out quality content every day.
But remember: The brands you’re managing are only as sharp as you. It’s important to take time every so often to assess the way you do things, fix anything that’s broken and look for new ways to optimize.
It’s with that in mind that I gathered up these three links, which I've found very helpful. If you're pressed for time, no worries—you can get through these in 15 minutes or less.
5 Ways To Combine Twitter Scheduling With Real-Time Activities – For those of you managing multiple brands or posting at odd times of the day, scheduling could be a lifesaver. But scheduling doesn’t just mean “set it and forget it.” This post from Social Media Examiner has some great tips on how to make scheduling a part of what you do without it becoming the whole thing.
The Complete Guide To Using Social Media For Customer Service – The title speaks for itself, but what you need to know is that includes a ton of useful links to studies, statistics and other information. Bookmark it for the next time you get a question about the ROI of social media.
6 Ways A Social Media Analyst Approaches Data – If there’s one aspect of social media that can turn into a gigantic time-suck, it’s data analysis. I don’t know about you guys, but I love getting lost in a good Excel spreadsheet. This post offers practical advice on how to get the most out of the time you spend with your data.