PR

Organization: A true sink-or-swim test

Photo by  @stephaniekirk4

Staying organized will make or break a career in PR. That being said, organization isn’t a one-size-fits-all thing. Written notes on the corner of a piece of paper might work for one person, while the person to their left may need everything saved on their computer and synced to the cloud.

Unfortunately, trial and error is often the best way to find out what works. I say unfortunately because of the last word of this method: error. It takes awhile for people to figure out what works best for them, and sometimes you try organization styles that don’t work. I’m a prime example of this.

As a recent graduate, my gig at Curator is my first non-internship job. I quickly found that while I was hyper-organized in school with a planner that was bursting at the seams, that method of organization did not work for me here.

I began a quest of testing out different ways to stay organized from handwritten sticky notes and typed thoughts saved in Word to calendar reminders. The result? A combination of these tricks evolved into my ideal organizational system.

If I take an unexpected call from the media, I take handwritten notes on a piece of paper and then transfer those notes into a notebook once I hang up. The act of re-writing my notes allows me to soak up and remember the conversation, and identify if there are holes or remaining questions. Anything with a due date goes on the monthly calendar that is pinned in front of my desk. Finally, I have my work email and calendar synced to my phone so I can check anything at day or night.

This may seem excessive, or seem like a few extra steps, but it’s what works for me! I’d love to hear what works best for you! Comment below with your best organization tips.

 

 

Seattle vs. New England: Which Town Boasts More Brand Marketing Swagger?

A Letter from Seattle

Dear lovable New England Chowdah-heads,

We’re going to take a look at a few Seattle brands that are cranking it all the way to 12 ahead of the big game. But first, we’ve got some news for you, New England. There’s a little local company down the street from Curator’s offices called Amazon.com. They crunched a few numbers recently and found that Seattle fans love their team more than New England loves its Patriots. What?! How can that be? Well, first they looked at site searches, then they sliced and diced customer purchases. What Amazon discovered is that items from the Seattle Seahawks Fan Shop on Amazon sold more than 8 times the average NFL team, while the Patriots sold at just 2.5 times the average team. 

Ok, ok. I can understand that you might be leery of Amazon’s bias. They sure were quick to jump on the #deflategate bandwagon. 

Let’s take a look at some other Seattle-based brands and see how they’re participating in this Seahawks frenzy. Everyone knows Boston is famous for tea parties and Seattle loves its coffee. Starbucks, an official partner of the Seahawks, calls the coffee-drinking fans the “Legion of Brew.” This interesting partnership delivered exclusive Seahawks content via the official Seahawks mobile app, when L.O.B.s were sipping lattes inside a Starbucks location. The baristas’ shirts were pretty cool, too. 

Image source: Starbucks

Image source: Starbucks

Here in Jet City, both Delta (the team’s official airline partner) and Seattle-based Alaska Airlines want to be known as the Seahawks' biggest supporters. Personally, I like the local guys. At Alaska Airlines, Russell Wilson is the carrier’s Chief Football Officer. Anyone flying from Seattle wearing a #3 Hawks jersey gets to board their flight early. #GoHawks.

Speaking of travel, Expedia employees created an amazing 10-story shrine to Beast Mode completely out of construction paper displayed in the windows at HQ.

Image source: MyNorthwest/Dara  Khosrowhshahi

Image source: MyNorthwest/Dara Khosrowhshahi

Around here, when a brand or businesses uses its building to pay tribute to the team, we call that #Hawkitechture. Go ahead. Scroll through the #Hawkitechture hash tag on Instagram. I’ll wait here. It might take a while. There are just sooooo many. 

When it comes to personal branding, we at Curator have to tip our hats to the #12Pets. Some of those pets have an amazing content strategy. We can't decide who is more creative — @barkleysircharles and his 306K Instagram followers or @Meowshawn_Lynch and his 2,500 Twitter followers. 

You may have heard that recreational marijuana is legal here. We wondered if an industry so young would be ready to jump into the action. Sure enough! A hard-working marijuana dispensary is working round the clock to roll 12,000 joints in honor of the big game. This special Seahawks blend is marketed as the 12th Pack. 

But don’t worry. If that kind of green isn’t your thing, area grocers can hook you up with some fan-friendly organic produce. 

One final note from our local mythical creature brand, Sasquatch. He has made the most mesmerizing 12th Vine. Seriously. I challenge you to look away. 

With that, we’ll hand it over to you, Boston. We’re waiting to be impressed by your marketers' Patriot Pride. 

Curator Q&A: Jennifer Carroll

Name: Jennifer CarrollTitle: Account Supervisor Joined Curator: October 2012 Go-to Happy Hour Drink: Something sparkling!

What did you want to be growing up? When I was young, I dreamed of attending law school at Stanford and becoming a prosecuting attorney. Oh, and I wanted to drive a Porsche and never have children. My life is the complete opposite of my adolescent dreams. Though, my husband would argue that I missed my calling. I’m a pretty good debater. I haven’t given up on the Porsche yet either!

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How did you get into this field? My parent’s were season ticket holders for the Los Angeles Clippers when I was in high school and college. Yes, the Clippers. I attended a number of games with my dad and was fortunate enough to meet the team’s PR director who, coincidentally, is now one of my best friends. I was envious of her job that combined two things that sparked my interests: sports and public relations. In my first semester at Long Beach State, I interviewed with the university’s sports information director and he gave me a job assisting on the public relations efforts for the track and field and cross-country teams. After about a month on the job, I was travelling and calling the women’s basketball team’s games on radio. That job led me to an internship with the Los Angeles Lakers and Sparks, and the rest, they say, is history.

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What do you love most about the industry? I’ve never been bored at work. Things are always changing. Also, I love the fast-paced nature of public relations and marketing. I think starting my career in sports, albeit not the most traditional route, was great preparation for how quickly things shift in this business.

What’s the biggest change that’s happened in the industry since you’ve started? Social media. Hands down. Individuals and brands weren’t using social channels then the way they are today. The ways in which information is shared and digested has completely changed and, as a result, forced communicators to evolve. In some way, we all can be considered journalists: documenting our lives and sharing our findings with an audience beyond our own social communities.

What’s the best career advise you were given? Brian Byrnes, the VP of Sales and Marketing for the SuperSonics and Storm once told me that if I could learn how to sell myself, I could do anything. Sounds like a typical sales guy? He was absolutely right. Feeling confident and finding your voice in a professional setting isn’t always easy and doesn’t come natural to everyone. Though once you do, it’s noticed and can open up a ton of opportunities.

From Journalism to PR: Honing Transferrable Skills

1391980_650989894921798_429579332_n I see journalism and PR as two sides of the same coin.  I come from a background in journalism and strategic public relations, based in both education and training. As a former reporter for a daily newspaper in San Diego, I fully understand the need for cultivating relationships, meeting strict deadlines, multitasking and, above all, telling a compelling story. All of these, and other overlapping skills, I believe have aided me in carrying out effective public relations initiatives here at Curator. To illustrate, here are some key skills that may be grounded in journalism, but are just as applicable to the field of public relations today.

Good storytelling

If nothing else, my background in journalism has allowed me to understand a basic truth – a good story can speak for itself, so no need to oversell it. The ability to understand the news cycle, and the importance of timeliness and speaking to a particular audience in a voice that resonates with them is completely applicable to the field of PR, though for me was acquired through the daily need as a journalist to bring untold stories to life, ranging in topic from education to entertainment.  Public relations professionals should not only possess extensive written and verbal skills, but should also be able to think in terms of headlines and what makes their clients relevant in the media landscape. Understanding how a reporter thinks and aiding them in telling the best story possible by providing access to the right sources, key takeaways and most illustrative photos should be a key priority in telling a compelling story through multiple avenues.

Relationship building

One skill that reporters must possess in order to succeed in unearthing newsworthy stories is to build relationships with key government, education, nonprofit and community leaders. In addition to building a Rolodex full of key figures to call upon for a variety of story angles, good journalists must walk the fine line of seeking the truth, while not burning their sources. In a similar vein, public relations professionals must establish relationships on behalf of their clients with internal and external stakeholders including media outlets, consumers, business partners and nonprofit organizations, among others. In this pursuit of driving brand awareness and boosting media and market goals, much like journalists, public relations professionals must balance the needs of their clients with what feels authentic for a newspaper, magazine, TV station or blogger.  A glitzy press release, for example, that pleases the client but doesn’t get any media traction, isn’t beneficial to anyone. Being a good client advisor sometimes means helping to open a client’s horizons to new ideas that will benefit their business in the long-run, not just short-term. This begins with establishing client trust by listening and finding creative solutions.

Getting it Right

The trifecta of getting it right encompasses being accurate, paying attention to detail and telling the truth. Journalists by nature are truth-seekers, looking to showcase both sides of a story to stimulate public discussion. While working under strict deadlines, a journalist’s accuracy in the information they are attaching their name to is of utmost importance. That is why it is critical for public relations professionals to provide accurate data, facts, figure and quotes and get the details right. For this reason, I tend to err on the side of providing too much information, rather than not enough. If a reporter is burned by the inaccuracies on untruths you provide, you’re likely going to make their PR blacklist.

As the fields of public relations, journalism and marketing further converge, it’s interesting to understand how the skills that may have originated in one field are transferrable to and even enhance another. Above all, it’s about effective communication, so continuous learning from related fields in order to expand your skill set is always an asset in my book.

Curator News Feed: July 19, 2013

Happy Friday, readers! This week, we spent a few too many stolen moments marveling at footage of bears catching salmon in Alaska (hey--don't knock it 'til you try it). In addition to spying on our furry friends in the North, we also did some reading about everything from dragon skulls to a beat boxing. Check out our links of the week: Via AdWeek

Giant Dragon Skull that Washed Up on British Beach is an Ad for Game of ThronesAdWeek. I love cool, unexpected marketing like this. It goes to show the value of smart execution is exponential to the actual cost. -- Dan

Mimi Thorisson Blog. I've had a frenetic last few weeks between work and travel. My wife and I have planned a down weekend — lots of cooking, family time with the kids, and lazy, long meals outside.  Whenever I have one of these weekends on the horizon I love to find something new to cook.  I recently found this blog.  It's beautiful and recipes look great.  I've challenged myself to find a dessert to make for the family from this blog tomorrow.  I'll let you know how it goes.  Have a great weekend! -- Scott

PR Nudges Its Way to the Content TableDigiday. The headline caught my attention and the content was a little surprising. Probably because we don't believe in nudging our way, but rather marching to the table with confidence. -- Jennifer

Beatbox Brilliance: Tom Thum at TEDxSydney, YouTube. I was browsing the TEDxTalks YouTube channel this week and came across this video of the ridiculously talented beatboxer, Tom Thum, at TEDxSydney. WOW, just wow. -- Chelsey

Traveling from your desktop, Mashable. Nothing can replace the thrill of travel. The sense of awe you feel looking up at the Eiffel Tower for the first time, or the connection you feel with history while wandering the courtyards of Edinburgh Castle can’t be recreated by looking at pictures. However, Google’s new street view project is bringing the experience of travel about as close to real life as you can get without getting on a plane. The street view team has expanded beyond the camera-globe topped cars to smaller units that can explore iconic buildings around the world. To get a flavor of the project, follow this link and zoom in to street view, then use the navigation tool on the left to change floors. It won’t replace actual travel, but it’s a great way to explore new places before you visit or reminisce travels past. -- Matthew

Pitchfork: Chicago's Music Festival, In These Times. This weekend I'm headed to Chicago to visit friends and listen to great music, for some of the time at Wrigley Field (I'm considering wearing a Cardinal's jersey just to spite the Cubs.) to see Pearl Jam and also at Pitchfork, a music festival in Chicago. The line-up ranges from R. Kelly to Solange (Beyonce's younger sister) to Bjork. This article reveals more about why Pitchfork thrives in Chicago and touches on the city's music history. It's a more interesting story than you might expect. I'm excited to check it out! -- Maria

PR Pro Habits That Journalists Despise, PR Daily. As a PR professional, I send out a lot of email pitches to journalists. But I also graduated from journalism school, and I know all too well how annoying it can be to receive a totally irrelevant pitch. I always make the effort to keep my pitches highly tailored, but this SlideShare serves as a great reminder for all of us. I think this quote sums it up pretty well: "Be creative, and please, please, please don't bore me." -- Megan

Credit: HubSpot

The Lernstift Smartpen Checks Your Spelling as You Write, CNN. I’m not one to typically geek out too much on new technology inventions, but this one caught my eye. A new pen is designed to actually detect when you make a spelling error. It’s the ultimate cross between the current digital world we live in and the long-lost art of handwritten text. But, with the reality being that we have moved over almost completely to digital, with this still hold value for consumers? -- Annie

Social media crisis management: Be sincere, and verify, Portent Interactive Blog. It seems like social media crises have been happening long enough that people would know how to react (and how not to), but every time I start to think that, another Amy's Baking Company comes along and proves that cluelessness still abounds. One point from Ian Lurie's post crystalizes what I think separates those who get it from those who don't: "Remind yourself that you do not get to decide what an apology is. The audience does." Read this, and for god's sake, bookmark it. -- Paul

Brown Bear and Salmon Cam, Explore.org. The amount of time I spent watching bears fish for salmon seemed to earn itself my link of the week. What about it has us so mesmerized? I'm not sure, but it's definitely something everyone should see. -- Brooke

The Curator News Feed: May 10, 2013

Could someone really go a year without Internet? Did you know that Disney Princesses parallel women in PR? What are brands doing to leverage this Mother’s Day? These are just a few of the questions that are answered by our favorite articles from the week. See them all here in our latest link roundup!

Lip Sync-Off with John Krasinski, YouTube. From this day forward, I will just close my eyes on Friday and let John Krasinski take me away... – Shawn

I'm still here: back online after a year without the Internet. The Verge. Most of us couldn't imagine being without the Internet for a full week, maybe only a day. Paul Miller just got back online on May 1, after abstaining from the Internet for an entire year. If I summarized his thoughts in these couple of sentences, I would ruin it for you. There's lessons about the Internet, but more importantly how we function as people. This one is definitely worth your time.  – Maria

Five Simple Rules, and Additional Tips to Make Yourself into a True Travel Warrior. LinkedIn. Whether you're traveling internationally or not, for business or pleasure, Paypal's President David Marcus has some pretty worthy advice on how to make traveling efficient and the time you have before, during and after a trip feel like you never skipped a beat. – Maria

Taking The Long View: Social Media's Real ROI, WTIA Community Blog. If you do any kind of social media analysis or SEO work in your job, you (hopefully) know that Ian Lurie is one of the brightest, clearest voices in that space. Here's the thesis of his latest post, which you should read immediately and not save for later: "If you’re measuring every dime spent on social media and expecting a clear ROI, you’re doing it wrong. Social media doesn’t generate near-term ROI. It fixes rattles and makes people happy. By doing that, it helps you secure long-term ROI." Seriously, if you were only to ever read one blog post about social media, this would be a great post to pick. – Paul

The End of Traditional Ad Agencies, Harvard Business Review Blog. A Vespa dealer in Lexington, Kentucky, came up with the concept of "No Cages" for the Harley Davidson campaign and a guy from Tukwila came up with the concept for Stereotypical Harley — both through a crowd sourced effort from Victors & Spoils. We're obviously believers in curation here and this concept digs deep into the theory. I was really intrigued by this article and had good conversations with our team. Lots to ponder with this one. If you're the CMO on the client side does it matter where the spark of the idea came from? The agency will still have to bring it to life and make it strategically smart. Part of me likes this a lot for the right brand. What do you think? – Scott

Microsoft Buying Nook Reported $1B Deal Would Escalate Amazon Rivalry, GeekWire. I own a Kindle. My wife does, too. My mom owns a Nook. And we have an Audible.com subscription for audiobooks. Needless to say, we like the printed (and sometimes spoken) word. As such, all this who’s  buying whom in the world of digital books is interesting to us…and may just impact our next purchase decision. It’ll be interesting to see how this shakes out from a marketing perspective, as well, and how both Nook and Kindle customers will react. – Dan

Seizing the Crown: Disney Princess PR Parallels, SmartyRants blog at TraversCollins.com. I'm not entirely sure I fit the Princess mold, but am amused that we're now comparing our careers in PR to the plights of our favorite Disney leading ladies. Any of my fellow Curators willing to share who they best identify with? – Jennifer

Why Floundering Abercrombie Should Reconsider Snubbing The Full-Figure Set, Forbes. Here's a how-to on alienating consumers. Ironic that the very segment of the population that this brand is shunning from its stores, could in fact help boost its market share if the brand embraced it. – Noelle

My Mom Always Said…, Pinterest. Leading up to the 2012 London Olympic Games, Procter & Gamble released this touching “Best Job” video as part of its global “Thank you, Mom” campaign. As the brand shared, they’re in the business of helping mom, so this video celebrated moms around the world who have given so much. Last week, perfectly timed for Mother’s Day, the brand began asking for great pieces of motherly advice from the Thank You Mom, by P&G Facebook page and Twitter handle. I played along and contributed my own mom’s advice, and there was some nice engagement through the week via Twitter. Yesterday, they revealed a Pinterest board full of clever graphic posters of the real-mom advice that people shared with P&G. I love how the brand invited engagement across several channels where I connect with friends and family and created an opportunity for me to celebrate my own mom. Nice work, P&G.  – Ann Marie

Seattle’s Best Brunches, Seattle PI. Are you panicking because you didn't make plans for Mother's Day? This article from Seattle PI may just save your skin. – Liz

Twitter Vines Get Shared 4x More Than Online Video, AdWeek. While I have yet to make my first Vine, I’m on it a lot looking at my feed of friends and brands alike. I think it’s an awesome concept and I love how some brands, like Lowes, are using it to showcase products, events, services and culture. I also enjoy the creativity some people are using, like this great compilation of Vines of Ryan Gosling refusing to eat cereal. –  Chelsey

Warby Parker Customer Service, YouTube. Some companies are really known for their customer service on social media. Warby Parker just blew it out of the park though when a customer tweeted he had a crush on the customer service rep he just spoke to over the phone. Most companies would probably ignore it but not Warby Parker. Original tweet here: https://twitter.com/Mister_Wang/status/330062442098987008. – Brooke

Hit the Ground Running

My first week of interning at Curator has already been chock full of new adventures and experiences. This is the first time I have spent any real time in Seattle, apart from visiting the traditional tourist sites, and so far I love it, though I am still paranoid about missing my train in the mornings.

This week I was looking for inspiration, not just for my first blog post, but for my career in general. I found it in the form of an article in the Ragan newsletter titled 15 Shakespearean Quotes for PR Pros. I have always been a Shakespeare fan, but I was curious to see how someone could apply the Bard to PR. A few of these really spoke to me, so I thought I would share them:

An honest tale speeds best, being plainly told. -  King Richard III, Act IV, Scene IV

In PR it's one thing to craft elegant messages, it's quite another to create news or hard facts where none readily exist. The best PR practitioners don’t make stuff up.

Nothing will come of nothing. - King Lear, Act I, Scene I

You can't build a solid program or campaign until you've done your research, and know what measurable objectives you're trying to reach. In PR, you need to be mindful of the best ways to reach your key audience and get them to engage. Without taking the time to do research into, this your campaign tactics are simply shots in the dark and will not deliver the results you need.

Be not afraid of greatness: some are born great, some achieve greatness and some have greatness thrust upon them. - Twelfth Night, Act II, Scene V

There's nothing wrong with starting your PR program modestly. Some of the best campaigns start out small. The main thing is to keep on going.

One example of this is starting a Twitter hashtag campaign. In 2011, Edge Shave Gel started the Twitter hashtag campaign #soirratating where they encourage people to share what irritates them and then try and to find a solution to that irritation. In a matter of months Edge gained 1,500 followers on Twitter and the hashtag had had been used over 6,800 times!

Brevity is the soul of wit. -  Hamlet, Act II, Scene II

Articulate and intelligent communication should use few, but wisely chosen words. This has become especially true when writing for social media channels. If you can’t tailor your messages to a few sentences or under 140 characters, then social media is not the place for them.

While I am still in the process of familiarizing myself with all of the Curator clients and getting to know everybody in the office, I’ve already been included in a number of meetings, written blog posts and created media lists. Work has been fast paced, and I am sure that soon I will be taking on even more responsibility, which I am looking forward to. Keeping organized and on top of my work will be critical, but so long as I abide by the immortal words of Shakespeare, “Better three hours too soon than one minute late,” I will have no problems. - Elizabeth Glavish, Curator Intern

Public Relations and Sandwiches…What More Could You Ask For?

Sandwich

Earlier this week, I was scrolling through my Twitter feed hoping I’d come across a link to the latest public relations news that would spark a stroke of genius in me to write an awe-inspiring blog post. Unfortunately, I didn’t have much luck on the genius front, but what I did notice was my Twitter feed was filled with tweet after tweet of foodie news and comments. This could be because I have a severe obsession with food – I have been known to be one of the biggest eaters in the office. My colleagues even had to buy me a traffic cone to stop me from always going to the kitchen; true story.

But, what does food have to do with PR? Well, it turns out a lot in my case. The real reason my Twitter feed screamed lunch time is because I work for a client in the food industry. Which means I need to live and breathe everything food. It’s a tough gig.

What I’m trying to get at here is emphasizing the importance of not just understanding PR, but deeply understanding your client’s industry. When you sign up to become a PR professional, you’re agreeing to learn a lot more than just that field alone. A few reasons why in my mind it’s so crucial to know the ins and outs of your client’s industry:

Speak the Language. You can’t fake authenticity. As PR professionals, we’re constantly creating messaging on behalf of our clients. Whether it’s in the form of a tweet, Facebook post, press release or a pitch email, we’re speaking as the experts to an audience filled with our client’s competitors, peers and customers. To reach these audiences successfully, we need to be able to talk the talk.

Be Experts. Our clients expect us to be the PR experts. That’s why they hire us. But, what makes our work stand above any other agency out there? It comes down to being a true partner and providing the best possible council. This is accomplished by caring just as much about your client’s brand and industry as they do. This is key to gaining their trust to handle crucial projects.

Know the Key Players. Knowing your client’s industry also means you know all of the big names in that circle. Whether it’s industry influencers, trade media or bloggers, you need to know who these people are and what they’re saying. Their conversations not only indicate current and future trends, but knowing this information will help you better communicate with them and ultimately garner relationships and coverage for your client.

Understand what’s Relevant. How can you ever get a journalist to respond to your pitch email if you’re talking about old news? You have to fully understand what’s cutting-edge in the industry and likewise in your client’s business. This ensures your pitches are relevant, intriguing and are going to say something different than the hundreds of other pitch emails the reporter receives that day.

If you hadn’t figured it out already, you need to love more than just PR to be successful at it. You need to be as involved and passionate about your client’s business and industry as much as they are…if not more. So, pick the industry you enter into wisely, because you’ll be spending a lot of time with it. Another reason I’m pretty darn happy I’m spending my time with food!

The power of presentation

In the last month, I’ve read several articles that explored nonverbal communication and some of the psychology behind the way people engage with messaging, specifically advertisements, and it got me thinking about the question of presentation versus message. We often see mediocre ideas and messages triumphing over higher quality content simply because the presentation wasn’t as effective. Our world is undoubtedly becoming more and more visual and the sound bites we use to communicate are shrinking. While this poses a challenge for people in the industry of communication and storytelling, it also serves as an opportunity to explore ways to captivate audience members through simple adjustments in overall presentation.

People tend to be moved by emotion, so it seems logical to start there when dissecting the tactics that convey messages successfully. An article I read on Street Directory discussed color and how different hues speak to specific emotions and associations of our subconscious. With the rapid growth and popularity of Pinterest and Instagram it’s clear that people respond strongly to visuals. But what makes one image superior to another? It could very well be the content of the photo, but often it is the quality and colors that move people to action (whether that be sharing, pinning, liking, etc.). I didn’t realize that I personally have started associating certain colors with brands or even industries. Take my phone, for example. I have all of my apps in folders and it’s actually interesting to notice how many of the logos are the same color based on category. Because we interact with logos and brand images all day long we subconsciously begin to link color palettes to specific functions. It’s funny to see and hear the reaction when these are changed. For example, when GAP revamped their logo and introduced a new black and white color scheme a couple of years ago, the public went crazy criticizing the changes. The company ended up reverting back to the blue version.

2010 GAP Logo Change

 

Similar to the silent language of color is the world of nonverbal communication. Facial expressions, gestures, posture, eye movement, proxemics (essentially personal space), paralinguistics (tone, volume, inflection, etc.) and appearance are all unspoken behaviors that communicate far beyond the reach of the actual content or words used. All of these components influence audience perception and decision-making, especially when the message includes a call to action. It really is amazing how influential even the most minor of adjustments to these devices can be to the overall presentation and penetration of an idea or message. 

I think of body language as like a person’s energy, and it’s totally contagious! I remember two distinct examples from past internships where one client meeting was led by someone who never made eye contact, was fidgety and very cold in terms of their behavior toward the rest of the group. The other meeting was led by a woman who looked everyone in the eye, shook hands, made gestures during conversation and was smiling the whole time. I remember being immediately captivated and excited to work with the woman from the second meeting based on her mannerisms and the way her actions made me feel both comfortable and important. I think in both cases the nonverbal communication set the tone for the meetings and directly impacted the level of engagement everyone in the room reciprocated.

Thanks to technology, these may not be top of mind or even applicable when the message is being disseminated through mediated lines of communication. But people still thrive on human contact, and that’s such a huge part of the work we do at Curator and in any field.