Simon

Throwback Thursday: Curator’s retro back-to-school photos

The first day of school is the most important day of the academic year for many students, with kids and teens painstakingly planning what to wear. We’ve all been there!

Earlier this summer one of our fav clients, Simon Malls, launched a throwback back-to-school campaign encouraging shoppers to ‘find your style’ while reflecting on their past first days of school and the outfits that were the height of fashion in previous decades.  

This got the team at Curator feeling nostalgic for our yesteryears. From kids’ wear to young adult style, today’s school fashion is throwing back to the 70s, 80s and 90s. Luckily, those were the decades we were coming of age!

These are some time capsules of the fashions that the Curator team was strutting down the hallways of our schools. 

Jennifer

Jennifer

Ann Marie

Ann Marie

Kate

Kate

Stephanie

Stephanie

Erin (left)

Erin (left)

Blaire

Blaire

To share your most memorable back-to-school photos, use the hashtag #tbtbts (Throw Back Thursday Back To Simon) to reminiscence about the days gone by.  

Stanford Shopping Center Debuts Makeover Plans

VIEW_4_POST_FINAL copy At Curator, our in-house retail team has the privilege of working on behalf of 17 Simon properties located throughout the Western United States. And while the majority of our team has been dedicated to kicking-off our Back-to-School efforts, I had the honor of assisting in the coordination of a special announcement at Stanford Shopping Center. The Center, which is nearing its 60th anniversary, is one of Northern California’s premier shopping destinations. On Thursday, July 31, the Center’s management team, along with a few special guests, announced that Stanford Shopping Center is set to undergo a significant style evolution. Starting in August, the Center will embark upon the first of a two-phase renovation process, aiming to provide the Palo Alto community with a chic and modern environment that will reflect the region's elegant outdoor lifestyle.

VIEW_7_POST_FINAL copy

Some of the changes guests to the center can expect to see once the construction is complete include:

- Expanded pedestrian areas and gathering places, including an new open plaza with amenities - A new Bloomingdale’s store - A dramatic, contemporary architectural streetscape - Expanded merchandise offerings from new retailers - Upgraded presentations from current retailers - 20 to 30 small shops and five new restaurants in the former Bloomingdale’s footprint - Three designated outdoor locations featuring signature art from local artists

Projects like these are special, as they provide opportunities for us to reconnect with reporters and bloggers who we haven’t worked with in a while, as well as new, media targets that we’ve been following patiently in anticipation of sending that perfect pitch.

I look forward to sharing more of Stanford Shopping Center’s makeover details throughout the project, but in the meantime, you can learn more by clicking here!

Seeing is Believing

Seeing is Believing [Note: This post was originally published March 3, 2014.]

I had the pleasure of presenting last night at the Stanford Shopping Center annual Merchant Meeting.  Stanford is one of the premier shopping centers in the country with virtually every luxury brand you can think of under one open air "roof."  They bring their merchants together to discuss the focus of their marketing for the year, among other things. We have had the pleasure of representing Stanford, along with dozens of other Simon Property Group malls throughout the west coast, for more than a decade.

I wanted to give the PR teams of their merchants an actionable take-away — something they could begin doing this morning to grow and better interact with their social communities.  I spoke about the ability to optimize visual social media — to understand its power and then tactically, how to create visual content that increases engagement and reach.  As a take-away we shared this infographic.  Take a look.  Hopefully it helps you too.  If you have thoughts or comments feel free to call us or hit us up on Twitter @curatopr.

VisualSocial_infographic

Download your own copy here: Visual Social