bloggers

Curator Newsfeed: April 22, 2016

It was a big week at Curator! Strideline’s Pocket Sock Kickstarter is launching on Saturday, Whole Foods Market held Mother’s Day blogger brunch boot camps in Seattle and Portland and Simon malls and premium outlets are in the full Mother’s Day swing.

Take a look at some of our favorite links from this week! If you’re in Seattle on Saturday, come out to Tyee Yacht Club for Strideline’s community Pocket Sock launch event. See you there!

Industry Reads:

Eight Recent Brand PR Successes (And Failures) To Look Back On, Forbes

Client Coverage:

Hoops wanderer and inventor, Nate Robinson has NFL goal, ESPN

Excursions: Brunch Boot Camp with Whole Foods Market and Sur La Table, The Modern Mosaic

Nate Robinson is entering the sock business, wants to help people ‘swag out’ and smile, USA Today

Kent-based shoe company gives rain gear to children, Kent Reporter

Mother’s Day ideas with Whole Foods & Sur la Table, The Demure Muse

MOTHER’S DAY : a one-stop shop at the Napa Premium Outlets, Vogue in Vines

Mother's Day Brunch Cooking Class w/ Whole Foods & Sur La Table, Seattle Bites

Mother’s Day Style, Champagne + Shimmer

Smoked Salmon Wrap, Lauren Lives Healthy

BRUNCH BOOT CAMP WITH WHOLE FOODS AND SUR LA TABLE, Hey Mona!

WHAT I WORE…TO BRUNCH, Obsessed! By Portia

Mother’s Day Shopping at Petaluma Village Premium Outlets, Pink on the Cheek

MOTHER'S DAY GIFT GUIDE + $250 GIVEAWAY, The Pink Wings

FLORAL DRESS + RED RAIN BOOTS AT THE SKAGIT TULIP FIELDS, Just a Tina Bit

Talking sports tech with former NBA player and NFL hopeful Nate Robinson, GeekWire

How to Mix Music Festival Fashions into your Everyday Wardrobe!, Style Spy Girl

MOTHER’S DAY DATE, Sunday State of Mind

Whole Foods PDX Brunch Bootcamp with Jackie Kai Ellis, Lipgloss and Spandex

Skagit Valley Tulip Festival with Washington Shoe Company {coupon codes included}, Rave and Review

Sweet-Spot Redemption: Los Angeles to Loreto, Mexico with Avios, Angelina Travels

In Stride: Nate Robinson on his journey into the sock game, representing Seattle and the Dunk Contest., Slam Online

 

Beyond Pitches: Engaging Brands with Influential Bloggers

If you see a hashtag pop up enough times on Twitter, you start to pay attention. So when #ExpediaBloggerDay blew up my TweetDeck stream on Monday morning, I was sufficiently intrigued. It turned out Expedia had invited 20 influential travel bloggers – including two who had won a contest to attend – to come to its Bellevue headquarters, chat with executives and learn about ongoing initiatives and strategy. Perks of the trip included box seats to the Seahawks game, lodging at Hotel 1000 and lunch at Barrio.

As an agency that is always looking for ways to engage bloggers and other social media thought leaders on behalf of our clients, we agree with this approach. I especially like how it offers bloggers insight into the nuts and bolts of running a travel company, rather than providing for them the overly polished experience of some media tours.

Food blogger tweet

It indicates to these bloggers that a major online travel company is interested in what they have to say and values their blogs as important ways to connect with consumers. It’s also, of course, great publicity for Expedia and a way to get the word out organically about an upcoming site rebuild.

Expedia blogger day tweet

As bloggers become increasingly influential, it’s more crucial than ever for PR agencies to give them the same consideration as traditional media when pitching stories or building strategies. But it also means that it’s becoming challenging to secure a piece on a blog or even to simply capture a blogger’s attention for your brand. There are a lot of companies clamoring for coverage, and agencies need to constantly find new and unique ways to showcase what makes a client’s story worth telling.

What are some other recent blogger-focused campaigns that you’ve found impressive?