culture

Curator News Feed: August 9, 2013

We've got a little bit of everything this week--from shark attack suits to the latest Mumford and Sons music video, plus some new social media news that we're kind of geeking out about (what else is new?). Happy Friday, all!

Credit: Fast Company

Facebook Rolls Out New Story ‘Bumping’ FeaturePR Daily. We’ve seen Facebook struggle to remain relevant in the midst of new social platforms coming into play now more than ever before. According to PR Daily, one way to appeal to their audience is to update what users see in their newsfeed. This week’s latest Facebook announcement shares that now Facebook will be “bumping” old content to the top of news feeds. The change could have a fairly dramatic impact on sponsored posts if it means that non-sponsored posts will actually gain more visibility. The remedy for this from PR Daily? Keep producing quality content and it will always beat out the rest of the Facebook noise. -- Annie

Mumford and Sons stand in performers, Mashable. What do you get when you combine great music with great comedy? This music video. I won’t spoil the surprise by going into detail here, but suffice it to say, if you like Mumford and Sons and SNL (and what’s wrong with you if you don’t?), this music video will make your day. -- Matthew

Twitter Partners with Datalogix to Track When Tweets Lead to Offline Sales, TechCrunch. Quantifying fast and hard ROI from a single Tweet or Facebook post is a constant stumbling block for a lot of brands on social media. Finally, we may have the answers we've been looking for. My favorite fact from this article: "Brands’ organic tweets drive sales. There was an 8 percent sales lift among users who saw a brand’s organic (i.e. unpaid) tweets versus those who didn’t, and the lift was three times greater if they saw five or more organic tweets." -- Megan

Announcing Instagram 4.1, Instagram Blog. Instagram announced big news this week with an app changing feature for allowing media uploads for video. This change opens up endless possibilities for existing users and brands to utilize video more. Some concerns might be is to whether this will turn Instagram into just a media outlet rather than a place of creativity? Or better yet, what feature do you think Vine will come out with next to compete? -- Brooke

Can this Surf Gear Prevent Shark Attacks?, Co.Design. Besides deterring Jaws, I think these wetsuit and surf boards designs are pretty cool. I wonder if wearing one while watching Shark Week from my couch will make me less scared. -- Maria

Why Amazon’s Jeff Bezos Bought the Washington Post, The Week.  I have long revered the Washington Post. Growing up, Katharine Graham, Bob Woodward and Carl Berstein were heroes in my eyes. This week, I was completely surprised to read the news that Jeff Bezos purchased the D.C. institution. I’ve read almost everything I can get my hands on to understand what the heck is going on. This was a great article sharing five credible theories behind the buy. Based on the letter Bezos wrote to Washington Post employees, I think big things are on the horizon. He writes, “Our touchstone will be readers, understanding what they care about – government, local leaders, restaurant openings, scout troops, businesses, charities, governors, sports – and working backwards from there.” -- Ann Marie

5 Startup Founders Reveal Their Best Company Culture Tips, Mashable. Here at Curator we understand the importance of having a strong and thriving culture. Ours is much like a family, with established traditions and shared values that we all contribute to. As we continue to grow and evolve in our work, that brings opportunity to reflect on where we've been and reevaluate where we'd like to keep heading. I really enjoyed reading this article because I think we can always learn from others' experiences and I love that some of our cultural foundation is shared with other brads and companies that we admire. What's your favorite takeaway from these culture tips? -- Chelsey

Dog Parties, Vodka, and a Mischievous Gemsbock

Megan Kamitsuka is a senior at the Missouri School of Journalism majoring in strategic communication and has been interning at Curator PR this summer.

 

As the intern for Curator PR, I am doing things I honestly never imagined. No one told me I’d get to plan dog parties and bottle premium vodka all in a week’s time. Here’s a snapshot of intern life at Curator HQ.

In one project, I assisted with a client’s picnic at Washington Arboretum, dedicated to the importance of pollinators, where I mingled with a variety of food and healthy living bloggers. I enjoyed meeting the faces behind the blogs I had been perusing for recipes and tricks of the trade, and the chance to take a trip and interact with some of the influencers in that sphere.

Then, for another client, I orchestrated the planning process for large-scale dog parties across the nation, no holds barred: dog trampolines, canine cakes, and Fido Olympics were all definitely in question.  I called iconic parks around the US and discussed how to make the idea tangible. It was like piecing together a puzzle, and I am excited for the outcome of this initiative. I also got tapped for help on the same client’s Pinterest account. Pinning cute dog pictures? Yeah, I think I can handle that. Since our first two weeks of the account’s launch, we have more than tripled our followers.

In another loyalty program project for a different client, I learned to get more in touch with an industry that has emerged seemingly overnight and has kept itself relevant largely through their big personalities and social media—Seattle’s food trucks. From menacing steel pig-shaped vans slinging pulled pork sliders, (@somepigseattle) to a myriad of gourmet flavor combinations on a paper plate (@curb_cuisine), the trucks tweet their locations and give shout-outs to customers, a simple method that has evidently worked wonders.

Then, I helped bottle limited edition cases of artisan vodka at our client’s distillery—a handy skill to have. The following night was the elegant Gatsby-themed launch party, which was filled with extravagance and surprises (read: a fire-spouting, balancing tuba act to cap off the night). I have been tracking coverage of the new product and the distillery ever since and it is exciting to witness the speed at which the brand is taking off.

At the core of it all, the glue that bonds Curator together is our unique office culture. We have our mascot Gem, the unassuming yet mischievous gemsbok wall adornment who wears a neck full of Mardi Gras beads; Friday happy hours in our kitchen bar; and morning coffee huddles where we talk shop and poke fun at one another about anything and everything. I have come to the conclusion that the team knows how to balance work with play—that’s what keeps our inspiration and motivation going.

The aforementioned projects are just a taste of what I’ve done here (I also assembled my own office furniture on my first day with some kind-hearted helpers). Along the way, I’m learning what it's really like to work in this industry, something invaluable for a senior before college graduation. I am quickly gaining the know-how to navigate the complex waters of social media and branding, to effectively promote events across the spectrum, to garner coverage and to assemble in-depth media lists, and to better connect brands with consumers. I love being surrounded by so many creative minds.