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Why Facebook’s Redesigned Notes Could Be Rad for Bloggers

If you host your own blog, you can already syndicate each post on platforms like Medium, Tumblr, and LinkedIn. Now that Facebook has updated its Notes tool to be more blog-like, you’ve got another, and potentially a more powerful one.

Why syndicate? It’s kind of like atomizing your content, but my rationale is that it gives a post more chances to thrive. Personally, I have more Twitter followers than I do blog readers, and I get more interactions on Facebook than I do on Twitter.

The cool thing is, now that Facebook has upgraded Notes, I’ve got at least five “big” places to post content:

  • This blog
  • LinkedIn (using their Notes-like blog feature)
  • Medium
  • Tumblr
  • Facebook Notes

Even if one of my posts doesn’t go supermegaviral, the aggregate readers I get from all those places are far greater than what I’d get on one of those platforms alone. And the way Facebook’s algorithm works, if I can get the ball rolling on just one post, I can stretch my audience to more—and arguably more relevant—people (re: friends of friends).

I’m not one to blast all my content everywhere, all at once, but I’m interested to see how Facebook Notes could help increase reads on my Facebook-focused and personal posts.

This post was originally published on Facebook Notes.

4 Ways (Good and Bad) Facebook's Dislike Button Might Affect Your Business

Well, it's official: Facebook is getting a "dislike" button.

If you run a branded Facebook Page, this might seem terrifying. That might be the right reaction. But it might not be all bad, either. How so? We'll walk you through that in a sec. 

First, a disclaimer: No one knows what this button is going to look like, where it's going to live, how it's going to function, or if it will even be called the "dislike" button. For the purposes of this post, we're going to assume that it becomes as universal as the ubiquitous Like button that we all know.

Anyway: What might Facebook's new dislike button mean for your business?

1. People might dislike all your stuff

I would imagine this is what a lot of brands and brand managers are afraid of. And if you're BP or something, that's probably a legitimate feeling. A few things, though:

  1. Do people have a reason to dislike all your stuff?
  2. If so, maybe don't do things/make products that cause people to dislike you.
  3. If causing people to dislike you is a natural byproduct of the sweet, sweet cashflow your brand produces, maybe reconsider social media as a space where you need to be.

Nothing anyone posts on your page hasn't been thought or spoken at some point. In a way, those people are doing you a favor. They're serving as a focus group to tell you what's good and bad about your brand.

On the other hand...

2. You might find the dislike button to be really useful

As long as we're talking focus groups, let's talk about putting your audience to use. Let's say your business designs sponges, and you're trying to decide on whether to roll out orange or purple as your next color. 

With the addition of a dislike button, there's no weird "click like on this photo to vote for this one, and click like on that photo to vote for that one." It's one or the other, plain and simple.

3. More options for posts!

Now, instead of just publishing content that people like, you can actively publish content that people dislike.

Why would anyone do that? Outrage can be really effective. Let's say you're the page manager for an environmental organization. That emaciated polar bear photo isn't very likable—without some verbal gymnastics, at least—but it's definitely un-likable. A dislike button makes it that much easier to say "ugh" without having to type "ugh" in the comments.

4. Engagement could go up

If you're a news organization, you've probably published a fair share of posts that are:

  • Not likable;
  • But not so offensive as to move people to comment;
  • Just kind of "ugh."

Great example: Here's the weather forecast; it's raining for the next week. In the past, you'd maybe get a few likes and a couple comments, sure. With a dislike button, though, you have a piece of content that people can almost compete on. Like rain? Don't like rain? There's a button for you!

Before, it would be easy to just think "meh," and scroll past; now, there's a built-in Facebook function for you to use, that doesn't require that much effort.

Don't dislike it just yet

This is a big change for Facebook, and it's natural to have a gut reaction about it. Wait. It's not a good or a bad thing yet. All it is right now is the promise of an expanded feature that will probably have more creative applications than we know.

How to Find Your Hidden Social Mentions on Facebook, Instagram, and Twitter

Whenever a client asks us to help improve their social media presence, one of the first things we look at is how responsive they are. It's one tactic in a larger audit we do, but it's a big one because it represents the "social" part of social media.

We're not just talking @ mentions and wall posts here; we look at brand mentions, and whether our client's social team is picking those up. If they're not, queuing them into these types of mentions is one of the fastest and easiest ways to improve the amount of engagement on a social account.

You can do this yourself if you know where to look. Here are a few key places to check:

Instagram - Photos of You and geolocated photos

Open up your Instagram account and click to view your profile. Click on the head-and-shoulders icon inside the tag in the middle-right of the page. This is Photos of You—photos that other users have tagged your account in. If you see photos there that you haven't noticed before, and that you haven't commented on or liked, go through and do that.

Next, check out who's geotagged photos at your place of business. To do this, you'll need to have uploaded a photo that's geotagged to your business' location. Click on the geotag, and see who else has posted. Again, make sure to like and comment on all those photos.

Make it a habit to check these spaces regularly, and interact with any new photos you see.

Facebook - Notifications tab

You probably already check for likes and comments on your Facebook posts, but there are a lot of other actions Facebook users can take on your page. The Notifications tab is a great way to check for them. Along with notifications for likes, comments, and shares on posts, you'll see when people post to your wall, mention your page, or check in at your location. For storefront businesses, the check-ins can be particularly high-volume and valuable.

Twitter - Brand name search

We've talked before about how useful Twitter Search is. One of the easiest ways to put it to work for you is to type your brand name into the search field (in quote marks, if your brand is more than one word) and see what comes up. The initial results will show the most-popular tweets about your brand; if you click the Live tab, you can see everything in chronological order (newest on top).

From here, do the same thing you did on Instagram and Facebook—interact with as many tweets as you can. Try out variations of your brand name, too; for example, search "Coca-Cola" as well as "Coke," "Diet Coke," "Coke Zero," #cocacola, #coke, etc.

Got it?

If you haven't already grabbed at this type of low-hanging social media fruit, work on it for a week, and you'll see great results in terms of the number of interactions and impressions your accounts receive.