millennials

7 Blogs Millennials Read

"Millennial" seems to be an ubiquitous buzzword these days. But what does it really mean? And who are these millennials? Why should you care? Screen-shot-2012-01-31-at-9.22.00-AM-300x241

A millennial is defined as an individual  aged anywhere from 18-34 years old. There are approximately 76 million millennials in the US. About 40 percent of millennials are African American, Latino, Asian, or of a racially-mixed background.

For marketers, millennials are an attractive group for targeting. Why? For starters, they're currently estimated at $1.3 trillion worth of spending power, which will only increase. And, by the year 2030, they are projected to out-number non-millennials. Incidentally, millennials are the largest and most influential generation of consumers we've ever seen.

If you're a marketer, too, you probably know all this. You're already tracking the changing media consumption habits of millennials. Here's a sampling of some of the outlets we've found that millennials enjoy frequenting, and why.

1. Quarterlette: This online community aimed at twenty-something women to commiserate over the trials and tribulations of post-grad life covers love, career, fashion and inspiration in an inspiring and down-to-earth tone. Sample post: Why Contentment is Enough Right Now.

2. theSkimm: On the one hand, non-millennials may frown upon this one and chalk it up to the short and ever-changing attention spans of the younger set, but theSkimm might just have tapped into a direct way to break through the clutter and deliver the important stuff: keeping it simple. Like, really simple. The idea: the daily e-newsletter curates news stories and delivers them in the shortest amount of characters and most conversational voice. Sample post: May 5, 2014.

3. The Everygirl: A lifestyle and career-focused blog for women, a self-proclaimed "roadmap for every girl everywhere." Sample post: 5 Tips for Starting a Business.

4. Sosh: I've said it once and I'll say it again: Sosh is a great site. Think of it as your weekend, happy-hour, date night, all-things-otherwise social planner. Sample post: An Italian Brunch to Honor Your Madre.

5. Hello Giggles: This blog comes from Zooey Deschanel. This blog comes from Zooey Deschanel. What else do you need to know? Sample post: How Not to Be Offensive on Cinco de Mayo.

6. Kicker: Kicker's manifesto is about knowledge + power. This news source is about getting millennials up to speed on what's happening in the world, and how they can take action. Sample Post: Earn Minimum Wage? No Raise for You Yet.

7. BuzzFeed: This darling of social media, memes, and quizzes is also starting to make a name for itself when it comes to hard news. In case you weren't aware, this is basically every millennials favorite guilty pleasure, and the folks at BuzzFeed are working to keep their readers sticking around after they peruse through Proof that Drake Was the Cutest Little Boy in the World, with stories like The LGBT Refugees Who Are Seeking Asylum in the World's Most Notoriously Anti-Gay Country, and Supreme Court Upholds Prayer at New York Town's Monthly Meetings.

Despite your age in years, want to find out how millennial you are? Take this quiz from Pew. And, know any other good places to find millennials on the web? Tweet us @CuratorPR.

Curator News Feed: July 5, 2013

Happy Independence Day from all of us at Curator! We celebrated a little early by putting together our own Star-Spangled Spotify playlist, and proceeded to blast it in the office earlier this week to really rev up our creative American spirits. It's a little eclectic to say the least, but then again so are we. Bonus points if you can guess who submitted what. Perhaps you'll enjoy our links of the week while simultaneously giving our playlist a spin. Happy Friday!

Neil Diamond

Happy 25th Birthday to Nike's 'Just Do It,' the Last Great Advertising Slogan, Adweek. It's not only our country's birthday this week, but Nike is about as American as you can get, so I'd say it's fine to celebrate both together. What's really interesting about this article is how Dan Wieden came up with this famous slogan—watch the second video, people.  – Maria

The 30 Most Creative Social Media Marketers, Business Insider. We've all seen a lot of these viral social media campaigns, some have even been past links of the week, like the Lowes vines. This is a great look at the powerhouse folks coming up with them. I love the diversity in their thinking and looking at the kinds of approaches they take based on the brands. I think my favorites from this list have to be Allstate's Mayhem and Oreo. What are yours? – Chelsey

'Normal' Barbie By Nickolay Lamm Shows Us What Mattel Dolls Might Look Like If Based On Actual Women, Huffington Post. What would Barbie look like if she were based on the average American woman? Artist Nickolay Lamm used the measurements of an average 19-year-old woman to create a 3D model. The comparison is really jarring, and makes me wonder whether publicity like this will negatively impact the brand, or whether Mattel's iconic doll is so beloved by brand loyalists that it won't do much damage. What do you think?  – Noelle

The Dieline Awards 2012 WinnersThe Dieline. I wanted to share the Dieline packaging awards from 2012 as the 2013 winners will soon be announced. So, here's some creative inspiration for the day (and some pretty amazing branding). – Kendra

Photo Credit: Stranger & Stranger

Photo credit: Stranger & Stranger

Former Groupon CEO's new album aims to impart ‘business wisdom’PR Daily. So many things about this album, entitled "Hardly Workin,'" intrigue me. I kind of love the fact that ousted former CEO and Founder Andrew Mason is putting himself out there in such a big way. And, no, it's not a joke. But it gets better: he plans to drop business lessons in with his beats, aimed at educating millennials entering the workforce. There's no way I'm not going to at least take a listen. – Megan

Teens aren’t abandoning social. They’re just using the word correctly, Medium. A friend shared this link on Facebook, one of my most frequently used social networks. The piece explores results of a recent study from Piper-Jaffray that asked teens to share “their most important social networks.” According to the study, some of the older, established networks like Facebook and YouTube are experiencing a dip in significance among teens. The writer, Cliff Watson, digs into what’s really going on as teens move on to newer services like Snapchat or Kik. The entire piece is a great read, but here’s the sentence I keep mulling over in my head – “Kids aren’t leaving social networks. They’re redefining the word ‘social.’ Rather, they’re actually using the word with the intent of its original meaning: making contact with other human beings.” – Ann Marie

Vine update for iOS adds redesigned camera, 'revining,' and channelsThe Verge. With Instagram video on its heels, the Vine app moved quick with their recent iOS update! I've made a personal goal to improve my video skills and this update makes it easy. My favorite feature? The ghost button where a light shadow of your previous clip is shown so you can line your next shot up perfectly! With clever updates at this rate I might keep my Instagram video very limited. Well played, Vine. – Brooke

How to Use Google+ to Expand Your Business Influence, Social Media Examiner. Why Google+? If you're thinking that the "more active users than Twitter" claim sounds a little fishy, you're right, but it's still worth your time. For one thing, it's becoming more and more baked-in to search, meaning pages with more followers will be ranked higher in organic Google searches. For another, people are probably already there talking about you, meaning you should be there to respond. Last but not least, some of those people are people who aren't on the other networks you frequent, and engaging with them means a positive gain in your overall social footprint. Once you've gotten started and filled out your profile a bit, check out this link for how to optimize. — Paul