Why should I?
Same motivations, new behaviors.
The most effective brands—knowing the influence of today’s empowered consumer—will create products, services or experiences that can stand-up to the conversation of the marketplace. The most effective earned media strategies will be those that help brands curate and participate in that conversation, wherever it exists.
There has been accelerating change in the marketplace that is resulting in brands wrestling with how they grow and compete in a fragmented media landscape. While so much is changing, we believe that human motivations have remained the same, and it is the new behaviors that have disrupted the communications world. Today a brand breathes with every click, swipe and post. We develop strategies that align core brand promises and these new consumer behaviors.
We don't see target audiences, we see potential fans.