Principal / Founder
I’ve been practicing PR for nearly 20 years. And no other term grates at me more than, “spin.” I’ve always disliked it. People don’t build relationships—certainly not ones that last—by spinning the truth to each other. Brands are no different. Consumers are loyal to brands they trust, that are human, to those that create an experience rather than an offering. With this philosophy in mind, I founded Curator® to help brands build relationships with consumers in today’s highly complex marketplace of conversation.
Prior to Curator I served as the SVP and Senior Director of PR for DDB Worldwide; overseeing the strategic development and execution of award-winning communications programs for major Fortune 100 companies and small development brands, alike.
I started my career as a television journalist before entering the world of agency public relations. I joined The Boeing Company in the mid-90s where I served as the international communications manager for Boeing’s commercial presence in Europe and the Middle East. From there, I joined Intel and led the PR efforts for its e-commerce initiatives.
I joined DDB in 2001 and proposed the formation of the Food Group shortly after. DDB PR’s Food Group has since worked with some of the nation’s most well known brands, amassed multiple awards, and launched complete start-up brands that have become household names.
I lecture at Central Washington University on the subject of social media and am a frequent speaker and panelist on the new face of PR.
Ann Marie Ricard
SVP / Group Account Director
What gets me most excited about this business is developing the right strategy to help a brand connect with a consumer in a meaningful way. It’s rare. There are a lot of brands that market well to consumers, but few who create a true connection. We call those that do, curator brands. They are the ones that create more than a product or service, they create an experience. It’s where we want our clients to be and I love helping them get there.
For more than 15 years, I’ve been part of the agency world, providing counsel and award-winning programs to large, multi-national corporations and small, fast-growing start-ups alike. I’ve been fortunate to work with some of the best agency minds in this business. I started my career at Porter Novelli in San Francisco, where I was part of the HP account team, working extensively on product launches and high-profile media events. I relocated to the Pacific Northwest and joined DDB, where I spent nine years working as an account director on technology, financial services and travel/tourism clients. Before joining Curator, I was a senior associate at Tier One Partners.
I graduated from Santa Clara University and live in West Seattle with my husband and two young sons.