Today in a hashtag is #trustissues.

Yes, I'm talking about good 'ol April Fool's Day. The one day a year where everyone becomes distrusting and skeptical of one another until the clock strikes midnight again. Despite the fear of being tricked and embarrassed, I find that there is also a lot of anticipation around what crazy things brands and celebrities will try to pull.

There's always the creatives who make us go "awww" or provide a good laugh. And then there are those that make us go, "Wait, why? Oh no. Did that really seem like a good idea?"

This year, true to form we've seen a mix and the day isn't over yet! Here are some of the April Fool's jokes the Curator team has been sharing around the office today:

Probably should've thought this one through a bit more: Seahawks star apologizes following outrage over April Fool’s prank

Whole Foods Market debuts its tattoo parlors

Barney's gives it to the dogs with #LickedinBarneys: Beastly Bites: Introducing Freds’ New Menu For Dogs and Licked In Barneys: Epic Late Night Shopping Spree Takes A Turn For The Soggy

Virgin moves to Branson, Missouri

Bauble Bar introduces its same-day carrier pigeon delivery via Instagram