Hello and happy Friday! We're sharing some great reads below, as well as several pieces of client coverage. Take a look and have a lovely weekend!

Late-season baseball is often pointless, sometimes the best, and occasionally both. Case in point: We finally got to see Ichiro pitch. -Paul

Moments, the best of Twitter in an instant, Twitter Blog, Twitter Moments is Twitter's new thing to show you the big stuff that's happening on Twitter during a given day. It seems kind of like the My Story feature on Snapchat: Twitter adds something, and then when something new happens, they add that, too, and it all adds up to create a story about what happened on Twitter that day. -Paul

5 fall reads for PR pros, PR Daily, Industry fall book reads. -Kate

The 20 best Universities in the world, according to UW News & World Report, Business Insider, UW ranked as #11! Go dawgs!- Audrey

ABC Family changing name to draw more young viewers, Entertainment Weekly

What Jessica Mendoza Means to Me, Fox Sports, This week, for the first time ever (yep, it's 2015), a woman called a nationally televised MLB postseason game. Here's a great column from Mariners blogger Meg Rowley on why it matters. - Paul

Meet Pumpkin, The Orphaned Raccoon That Now Thinks She's A Dog, BuzzFeed, Excuse me while I die from cuteness overload! - Brooke

Seattle, in Midst of Tech Boom, Tries to Keep It's Soul, The New York Times, Seatown read! - Kate