The Curator News Feed: April 18, 2014
Happy Friday! This week our links are chock-full of useful information, from the latest social media-giant updates to ya know, Peeps 101 (it takes how many hours to make one of those things?!). Plus, we’ve got some videos lined up that may simultaneously make you laugh, give you goosebumps and make you cry, in a good way. Enjoy your weekend!
An & Ria’s #First flight – the full film, Vodaphone Firsts. Have you seen the video of the grandma riding the roller coaster for the first time? Well, here’s the full video, telling the story of two women’s first airplane ride. It’s part of a campaign from Vodaphone, highlighting ways that technology makes #Firsts possible. Both of these women are memorable, but I defy you not to fall in love with Nan. — Ann Marie
Parody Video Lays Down The Truth About Crowdfunding, PSFK. I love Kickstarter, but if you’ve spent much time on crowd funding sites scrolling through projects, you know that for every Oculus or Pebble project, there are about 1,000 campaigns that really have no business being funded. It’s hard to really capture what all of these “what is this doing here?” projects have in common, but the folks over at Vooza nailed it. — Matthew
24 People Who Applied for the World’s Toughest Job Were In for Quite a Surprise, AdWeek. Have you ever pondered the qualifications for the#worldstoughestjob? A Boston agency posted a listing for a “director of operations” with the following requirements: no sleep, $0 salary, working from 135 to unlimited hours per week, standing up most of the time, etc. The ad received more than 2.7 million impressions, but only 24 people applied. Find out what they learned by watching the video. — Jennifer
This Man is Buzzfeed’s Secret Weapon, Contently. BuzzFeed isn’t just creating quizzes off the top of their head. They’re analyzing data after data to predict what you’ll share fast to everyone you know. — Brooke
The Perfect Instagram Account, Man Repeller. A comical take on the perfect Instagram account. I especially love “Farmers Markets: Vegetables = “like” bait.” — Chelsey
4 Core Beliefs Of Successful People, Business Insider. I love these articles that take a look inside the minds of successful people and how you can replicate in your own lives. It makes you stop and reevaluate how you’re doing your work and what adjustments need to be made – something that can be applied regardless of what industry you’re in. My favorite in this list: “Success comes from service, not selfishness.” — Annie
Twitter Takes the Wraps off Its Version of Facebook’s Giant Moneymaker, Re/Code. Two links this week, because it was a big one for social media ad news. First off, Twitter is starting to roll out app-install ads—ads that allow users to click to install apps on their mobile devices instantly—which have been big moneymakers for Facebook. You should start seeing a lot more of those soon. — Paul
Brands Can Now Turn Google+ Posts Into Interactive Display Ads, Marketing Land. Second, Google+ has jumped into the social ad game for the first time with +Post ads. These allow advertisers to insert their Google+ posts into Google’s ad network. From an advertiser perspective it’s great. Imagine Facebook promoted posts that aren’t restricted to Facebook. Judge for yourself, though. You’ll probably see these everywhere soon, too. — Paul
TV Interview Tips From a Former Presidential Campaign Spokeswoman, Entrepreneur. We often have clients invited to be interviewed on TV and we have a variety of ways we media train them so they’re comfortable and prepared. These tips are some great reminders from a former spokeswoman who’s had a lot of experience.
16 Delicious Facts About Peeps, MentalFloss.com. Everything you may have wanted to know about Peeps. — Noelle
Bonus link: thanks, Jen, for sharing The Seattle Times’ Peeps Contest winners this year. Which one is your favorite? Go Peephawks!
