The Curator News Feed: April 17, 2015

As we admire the beautiful photography from Curator's very own Chelsey Allodi, we wanted to take a minute to highlight some trending articles we saw this week, as well as some killer client coverage. Check it out below.

A ‘Darker Narrative’ of Print’s Future From Clay Shirky, The New York Times, Every time I read an article like this it reinforces the rapid need for us to get smarter, as an agency and industry, on how we quantify and qualify results for our clients. The easy metric of impressions for media relations is becoming more difficult to define. Big name media outlets are achieving significantly less reach. Demonstrating the aggregate effect of building a fan base of consumers for your clients over multiple platforms - online and off - is where we have to be. - Scott

How One Big Breakup Involves Macklemore, The Mayor And The Mariners Moose, Seattle Refined, Lots of clever brand campaigns bubbling up for Earth Day -- digging this one for Seattle Goodwill. - Chelsey

The Secret Psychology of Snapchat, Slideshare, This is the best Snapchat overview I've found. Great to bookmark and share later with clients/internally/etc. - Paul 

WHY I'M A FAN OF NIKE'S NEW AD CAMPAIGN, Fashionista, Nike's #betterforit campaign shifts brand from anthemic to authentic. - Ann Marie

Client Coverage

What to wear for a date? Check out Lookbook Live, LA Times, The Los Angeles Times gave a great preview of LOOKBOOK Live happening this weekend at The Shops at Mission Viejo. - Noelle

New retail in O.C.: Sprint-RadioShack, Camp pop-up shop, Nordstrom Rack, H&M and more, OC Register, More LOOKBOOK Live coverage in the OC Register. - Noelle

Swoon Beauty Lip Gloss Toss at Sephora; Glamour x GQ in Mission Viejo, LA Racked

Las Vegas Premium Outlets-North expansion nears completion; five shops open at Container Park, Vegas INC, One month out from Las Vegas North Premium Outlets expansion celebration. - Chelsey