Principal / Founder
I’ve been practicing PR for more than 25 years. And no other term grates at me more than, “spin.” I’ve always disliked it. People don’t build relationships—certainly not ones that last—by spinning the truth to each other. Brands are no different. Consumers are loyal to brands they trust, that are human, to those that create an experience rather than an offering. With this philosophy in mind, I founded Curator® to help brands build relationships with consumers in today’s highly complex marketplace of conversation.
Prior to Curator I served as the SVP and Senior Director of PR for DDB Worldwide; overseeing the strategic development and execution of award-winning communications programs for major Fortune 100 companies and small development brands, alike.
I started my career as a television journalist before entering the world of agency public relations. I joined The Boeing Company in the mid-90s where I served as the international communications manager for Boeing’s commercial presence in Europe and the Middle East. From there, I joined Intel and led the PR efforts for its e-commerce initiatives.
I joined DDB in 2001 and proposed the formation of the Food Group shortly after. DDB PR’s Food Group has since worked with some of the nation’s most well known brands, amassed multiple awards, and launched complete start-up brands that have become household names.
I lecture at Central Washington University on the subject of social media and am a frequent speaker and panelist on the new face of PR.
I am a bilingual (English and Spanish) senior communications professional with more than a dozen years of experience managing media and influencer relationships, social media strategy, and marketing communications for CPG, food and beverage, grocery, health and fitness, and travel and lifestyle brands.
I have represented both global and start-up brands as a media spokesperson, crafted social-impact consumer awareness-generating campaigns, and counseled executives on internal and external communications. I am passionate about delivering stories that leave an imprint on consumers, and guide them toward healthy behaviors, and am excited to combine my knowledge of and experience with plant-based brands to lead clients on a global scale.
I am well-versed and connected with national broadcast, newspaper, magazine, and online media, as well as thought leaders and influencers.
Following my passion for food and health, I earned my Plant-Based Nutrition Certificate from Dr. T. Colin Campbell Center for Nutrition Studies at eCornell. I also have participated in nutrition seminars, and classes to deepen my education in food science and public health, and attended the Academy of Nutrition and Dietetics Food & Nutrition Conference & Expo.
In true Longhorn spirit, I am a proud alumnus of The University of Texas at Austin, where I received dual Bachelor of Science degrees in Public Relations and Communication Studies.
Senior Vice President
Over the past 25 years, I’ve helped clients drive sales, reduce customer churn, increase customer engagement, and deepen Brand love using a combination of public relations, advertising, direct and digital marketing. My career spans both B2C and B2B marketing, and includes deep experience in the retail, lifestyle, technology, telecommunications, travel, financial services, QSR and hospitality industries, among others. After a five-year detour, I am thrilled to be back at Curator and helping our clients achieve tremendous results.
My marketing career dates back to 1995, when I joined DDB Seattle, where I oversaw integrated marketing campaigns for McDonald’s, Microsoft and Pep Boys. In 2011, I joined Curator as Vice President/Group Account Director, and oversaw the agency's work with Domino's, Safeco Insurance, Seattle's Best Coffee and others, utilizing a combination of advertising, public relations, social media, digital marketing and more.
From 2014 to 2019, I was Senior Director, Client Engagement at Wunderman Seattle (now Wunderman Thompson), where I oversaw a team of nearly 90 people responsible for customer communications, loyalty and retention for T-Mobile. My work spanned direct and digital marketing, video, customer email, social, and more for each of T-Mobile’s consumer and B2B brands. Basically anything that was sent to T-Mobile’s existing 75MM customers through any channel came through me and my team.
During my career, I have led work that has won two Cannes Lions, an EFFIE, an ECHO, a Webby, a Clio, a Pencil, two PRSA National Silver Anvils, nine PRSA Puget Sound Totem Awards and three Best of Show titles.
I also serve as Scoutmaster for Boy Scout Troop 1565, President of the Board of Trustees for The Island School, and Regional President of The Pi Kappa Alpha Fraternity.
Senior Account Executive
I have been fortunate to gain experience representing companies in both in-house and agency settings during my career. After numerous PR internships in college, I was hired by Seattle’s iconic Seafair festival, where I supported the organization in meeting its overall sales, marketing and communication goals. This included coordinating media interviews, writing public-facing content, event management and beyond.
Following my time at Seafair, I oversaw public relations initiatives for another Seattle icon, Pacific Science Center. My work entailed developing PR plans for various initiatives, finding and telling stories through media relations and owned content, serving as the company spokesperson, and more.
I am thrilled to be a part of the Curator team, where I manage relationships with a diverse portfolio of clients, including Washington’s Lottery, Skanska, America’s Test Kitchen and Simon Property Group.
I am passionate about the public relations industry and am always seeking to hone my skills. As such, I am an active member and volunteer for the Puget Sound chapter of Public Relations Society of America. I am honored to have been awarded Young Professional of the Year within the chapter. A proud Husky, I also serve as the professional liaison for University of Washington’s student chapter, PRSSA.