If there were two words that could sum up Curator’s approach to social media, they’d be, “Be Helpful.” That’s the essence of a new campaign we’re working on with Swansons Nursery called Grow With Us.
Swansons has been a staple in Seattle's Crown Hill neighborhood for 90 years, during which time, needless to say, they've built up a passionate following. Part of that growth is thanks to Swansons' deeply knowledgeable staff of professional gardeners. It's that expertise that we wanted to bring to a larger audience on social media with Grow With Us.
Here's how it works. Say you have a section of your yard or garden at home (planter pots work, too) that you're not sure what to do with. Swansons can help in just a few easy steps:
1. Snap a photo of the space you're working in. 2. Upload it to Twitter or Instagram with the hashtag #heyswansons. 3. Swanson's will come back with an inspiration board full of ideas on what to plant. 4. You'll also get a 10%-off coupon.
If you just have a quick question—"What kind of plants should I buy for my office?" "What's the best time of year to plant pumpkins?"—that's cool, too. Just ask it and use #heyswansons, or post to their Facebook wall.
Like we said: Be helpful.
We're really excited to be working with Swansons, and we'd love to see all the projects you're working on this spring. Hit up the hashtag the next time you're out in the yard and have a question, and look for a response.