The Curator News Feed: January 10, 2014

In our first Curator News Feed edition of 2014, we present you with a roller coaster ride of emotions: we've got a goosebump-rasing PSA, extreme helicopter moms from Old Spice, and a touching P&G ad that'll leave no eyes dry. Read on for other sensational links we've culled from the 'net. Moms Get Creepy As Hell In The New Old Spice Ad, Buzz Feed. I saw this while watching one of the Playoff games over the weekend and was left feeling very confused. Old Spice is known for its humorous ads, but this one is definitely different. -- Chelsey

If This Sochi Ad Doesn't Make You Tear Up, Then Check Your Pulse, Mashable. I'm in awe of how well P&G captures the emotion of the Olympic games. Who else can't wait to watch in February? -- Brooke

P&G

Newspaper to Put All Reporters Through Social Media Boot Camp, Mashable. I'm a fan of the underdog. I believe that journalism -- print journalism even -- has a vital place in our communities. But the future won't look anything like what we knew before. I was thrilled to see another sign of life this week. San Francisco's very conventional daily newspaper announced that all reporters would be required to go through an intense digital and social media bootcamp. -- Ann Marie

How To Make Your Face (Digitally) Unforgettable, NPR. NPR recently reported on a study that may lead to the possibility of manipulating faces in images to help make them more memorable. Essentially, this is taking selfies to a whole new level. -- Annie

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This Powerful Driving-Safety Ad Will Give You Goosebumps, Mashable. Brace yourselves: this might be the best PSA ever created. PSAs are historically difficult to make effective. They're either injected with too much levity to be effective (e.g., the anti-smoking "cold turkey." It's funny and memorable, but I don't know if it will actually convince someone to stop smoking,) or too fear-mongery (if I may make up a word) to be taken seriously. This ad manages to capture and communicate that familiar emotion so many have experienced - that feeling right before something bad happens, when you wish you could go back in time just a few seconds and make a different choice. -- Matthew

16 Books To Read Before They Hit Theaters This Year, Buzz Feed. Everyone knows that the books are always better than the movies. This list is a welcome preview of new reads for the New Year to power through before they hit the silver screen. Lots of A-List acting to look forward to--another JLaw and Bradley Cooper duo?! I'm looking forward to re-reading, then watching The Giver, but a bit concerned by the Taylor Swift casting... Which ones are you most excited for? -- Megan

Courtesy Magnolia Pictures