Curator News Feed: August 16, 2013

It's the best day of the whole week! Our links are mostly light-hearted this go-round, showcasing an 'Uber' for flowers, a preview into the new 'Jobs' movie, a 'Shazam' for Wine... need we say more?

Introducing @SlimSurveys: Mobile-Friendly Surveys That People LoveSocial Media Club. While “love” may be a stretch (only account planners LOVE surveys), these things are pretty cool. Currently thinking how we can integrate these into some of our client offerings… -- Dan

Drync, the Shazam for WineMashable. This might be one of the best ideas of the year. Drync, a new ios app that just launched on Wednesday, allows you to scan a wine label and purchase a bottle right from your phone. How often have you tried a wine at a restaurant or friends house and wanted to buy it, but never followed through because you can’t find it at a local grocery store or wine shop? Now you can simply scan it, buy it, and it will arrive at your door. -- Matthew

Photo via

12 Things You'll Be Surprised to Learn About Steve JobsBuzzfeed. In honor of the movie "Jobs" opening in theaters today, I came across these quick facts about Steve Jobs. Though they may not be "surprising" to everyone, there were a few things on here that I did not know. For example, you may have known that "Apple" was almost called "Executek"(conjures up a whole different image and vibe, don't you think?), but did you know that Jobs was offered an internship with HP when he was only in 8th grade? Whether you're an Apple fan or not, it's amazing the vision and foresight this man had. Hoping the movie is a good watch! -- Noelle

The 50 Most Perfectly Timed Photos Ever, Twisted Sifter. You have to see these to believe it. Which one is your favorite? -- Megan

Credit: Reuters

5 Million Porsche Fans Design Facebook Car, Mashable. A unique social media campaign from Porsche this week that allowed its Facebook fans to design a fan version of the new 911 Carrera 4S. Despite the high price of the model at nearly $106,000, the Facebook promotion enabled all users to get involved in celebration of the page reaching 5 million likes. The lesson here: the more interactive your campaigns become, the more success and engagement you’ll see as a result. -- Annie

Credit: ClickZ

Magic Does Exist with YC's "Uber-For-Flowers" Startup Bloomthat, TechCrunch. Is this new start-up going to save boyfriends/husbands/men everywhere? Either way, I think it's a tribute to Uber, what I consider one of the greatest services out there. Fun Fact: Their drivers have to maintain a 4.6 rating, 4.6 people! Anyways, I definitely love being the consumer in these situations. I also love the shift in thinking from what people accept as status-quo to what is truly desired and helpful. Whether businesses and/or industries are new or old, it's clear that most should consider re-inventing. -- Maria

Curator News Feed: June 21, 2013

This week, among other things, we celebrated our neck of the woods' mouth-watering new lunch haunts (take that, Capitol Hill), envied one lucky Curator's weekend getaway, and dreamt about exotic vacations of our own: all things that may be best captured with an artsy Instagram-filtered video (or not -- see infographic). Take a moment to relax on this Summer Solstice with our links of the week.

Photo Credit: Hayley Young

Susan G. Komen for the Cure Cancels Half Its Races, TIME. I said it a year ago and I’ll say it again…impacts from a poor PR decision can be felt for years to come… (and it’s too bad when it happens to a group that does so much good). – Dan  

Instagram Launches 15-Second Video Sharing Feature, with 13 Filters and Editing, TechCrunch. Move over Vine, Instagram now lets you share videos more than twice as long. And, just as Instagram allowed those of us who don’t even own a camera to start taking pictures like a pro, the video capability also comes with 13 filters and video editing. All sounds good, right? Well, according to NPR, maybe not. Like with the evolution of any technology there is fear that with this change also comes some skepticism. I’m looking forward to diving into a bit further and learning more ways on how this can be leveraged from a PR-standpoint. – Annie

A Great Way to Keep Track of and Show Off the Exotic Places One Has Been To, PSFK. At Curator, we’re fortunate to work with some great travel brands. Part of our day-to-day job is to come up with ways to inspire people to think about where in the world they’d like to travel. This week, I came across this map, and loved the concept of a visual way to showcase every country you’ve visited. Once you’ve traveled to a country, you scratch off a layer of gold foil to reveal the colorful map below. If you’re heading out on a great adventure this summer, you may want to get yourself a Scratch Map. – Ann Marie

Monkey Light Pro-Bicycle Wheel Display System, Kickstarter. I love browsing Kickstarter to see all the cool (and weird) stuff people come up with. Stumbled upon this earlier this week and thought it was an interesting concept that could be really awesome for brands. Would be pretty awesome to see  a triathlon or a bike race with people riding bikes with unique sponsor messaging. – Chelsey

The Eater California Wine Country Heatmap: Where to Eat Right Now, Eater. This weekend is my wife's birthday and we're heading down to Napa to eat incredible food and drink great wine. Over the course of the next three days you'll find me on this map somewhere. Enjoy the weekend! – Scott

eHarmony Takes Care of their Followers, Facebook. Today, a planned eHarmony server upgrade didn't go as smoothly as expected and their site crashed, so they took to Facebook (primarily) to keep users informed as to what was going on. Here's their page — scroll through this week's posts to get a sense of what they did. Two big takeaways: 1) This is one of the reasons it's so important to cultivate your social media communities. They can act as emergency meet-up spots if something ever goes wrong on your website — but not if you don't take care of them the other 99.9 percent of the time. 2) eHarmony was proactive, and made sure to let everyone know ahead of time that they'd be doing work on the site. That kind of nuts-and-bolts status updating is extremely helpful when people are expecting service from you, and you know that service might be interrupted. – Paul

It's Hip to be Pioneer Square, Seattle Magazine. I was feeling the love for our neighborhood this Friday, and then happened across this article about Pioneer Square, so freaking square it's hip. They call out some of our office favorites like Matt Dillion's Bar Sajor and Russ Flint's Rainshadow Meats, and couldn't help but share. – Maria

Build a Movement, Not a Campaign, and You'll Ignite Passion in Your Brand's True Believers, Fast Company. This is a great read that pinpoints the difference between influencers and advocates and also details the how, when and why to employ each group for different purposes in a brand campaign, based on your campaign goals. I like the description of brand advocates as a "volunteer marketing army." Activating your already passionate brand advocates makes plenty of sense, as these are the fans who are more apt to spread the word on behalf of your brand based on pure passion and loyalty, rather than direct incentive. Cultivating a relationship with these advocates takes time and effort, but the rewards tend to pay more dividends in the long run. – Noelle

A strongman from Hungary has managed to pull a 50-ton commercial plane using just his teeth, Metro. Whenever I am looking for some weird news, I know I can always turn to my other favorite part of the world: Europe. They did not disappoint. You’ve got this bionic “strongman,” a pink plane, and a gang of Wizz Air cheerleaders adding some extra pep. Is this Superman in real life?  – Megan