Case Study

Community Tables

Client

PCC Community Markets

Industry

Retail
Food

Services

Creative Earned Media Campaign


Situation

As the largest Co-op in the nation, PCC has a 70-year history of working with the best local producers to nourish the communities it serves.

PCC is head-of-class when it comes to things like quality standards, sustainable practices, and equity amongst its suppliers and producers – but there is one category no other grocer of PCC’s quality can even talk about: its members. PCC has stores in 16 unique NW communities and we decided to tell the stories of all its wonderful qualities by showing how its diverse families use PCC to feed their families. In so doing, we can bring all of PCC attributes to life while inspiring and entertaining its fans.

Previous
Previous

Delta Airlines: The 17:00 Bar

Next
Next

Washington's Lottery: Winner Program